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"favicon": "https://files.alpaca.markets/webassets/apple-touch-icon.png", "ogImage": "https://alpaca.markets/static/images/meta-image-homepage.png", "logoHref": "/", "logoAlt": "Alpaca" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start\n Trading", "reasoning": "Button #0 ('Start Trading') uses the vibrant brand color #FCD72B, which is a strong indicator of a primary CTA. The action-oriented text further supports this choice." }, "secondary": { "index": 3, "text": "Start Building", "reasoning": "Button #3 ('Start Building') has a transparent background with a border of the brand color, making it a suitable secondary CTA. It contrasts with the primary button's filled background." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "developers and tech-savvy traders" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alpaca/706320caaf.webp", "alt": "A guide to linking to Alpaca in Breaking Equity", "source_url": "https://alpaca.markets/learn/guide-linking-alpaca-breaking-equity", "image_url": "https://alpaca.markets/learn-api/content/images/2021/11/Breaking-Equity-article_V02.png", "width": 5080, "height": 3040, "bytes": 817147, "query": "site:alpaca.markets", "query_suffix": "site:alpaca.markets" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alpaca/29070160b8.webp", "alt": "US Stock Market Ready for Instant Tokenization with Alpaca's Newly Launched Network", "source_url": "https://alpaca.markets/blog/us-stock-market-ready-for-instant-tokenization-with-alpacas-newly-launched-network/", "image_url": "https://alpaca.markets/blog/content/images/2025/09/ITN-PR-Image---Final-min-1.png", "width": 5077, "height": 3040, "bytes": 1678845, "query": "site:alpaca.markets", "query_suffix": "site:alpaca.markets" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alpaca/348487c198.webp", "alt": "Introducing OmniSub for Broker API, Alpaca's Powerful Technology for Sub-Accounting", "source_url": "https://alpaca.markets/blog/introducing-omnisub-for-broker-api-alpacas-powerful-technology-for-sub-accounting/", "image_url": "https://alpaca.markets/blog/content/images/2025/08/blog_omnisub-gtm.png", "width": 2000, "height": 1197, "bytes": 300817, "query": "site:alpaca.markets blog", "query_suffix": "site:alpaca.markets blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alpaca/6bcbccb711.webp", "alt": "Alpaca Blog | Developer-First API for Stocks, Options, and Crypto (Page 3)", "source_url": "https://alpaca.markets/blog/page/3/", "image_url": "https://alpaca.markets/blog/content/images/2026/03/Midas_Customer_Story--Option-1.2@4x.png", "width": 5081, "height": 3041, "bytes": 3088552, "query": "site:alpaca.markets", "query_suffix": "site:alpaca.markets" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alpaca/be7a577ca6.webp", "alt": "Alpaca Wins \"FinTech of the Year\" at the 2025 US FinTech Awards", "source_url": "https://alpaca.markets/blog/alpaca-wins-fintech-of-the-year-at-the-2025-us-fintech-awards-2/", "image_url": "https://alpaca.markets/blog/content/images/2025/11/Fintech-of-the-Year.png", "width": 3811, "height": 2281, "bytes": 1217040, "query": "site:alpaca.markets", "query_suffix": "site:alpaca.markets" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alpaca/df29db074c.webp", "alt": "Reddit Sentiment Analysis Strategy with Alpaca (Python Included)", "source_url": "https://alpaca.markets/learn/reddit-sentiment-analysis-trading-strategy", "image_url": "https://alpaca.markets/learn-api/content/images/2022/09/blog_reddit-sentiment-analysis-trading-strategy.png", "width": 1271, "height": 760, "bytes": 70921, "query": "site:alpaca.markets blog", "query_suffix": "site:alpaca.markets blog" } ], "font_resources": [ { "family": "BROmega", "google_fonts_url": "https://fonts.google.com/specimen/BROmega" }, { "family": "BROmega", "google_fonts_url": "https://fonts.google.com/specimen/BROmega" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=BROmega&family=BROmega&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/alpaca", "agent_instructions": "You are designing or implementing in Alpaca's brand identity.\n\n# Brand profile\n- Company: Alpaca\n- Source: https://alpaca.markets/\n- Color scheme: light\n\n# Colors\n- primary: #FCD72B\n- secondary: #7331FF\n- accent: #FCD72B\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #FEEFAA\n\n# Typography\n- primary: BROmega — https://fonts.google.com/specimen/BROmega\n- heading: BROmega — https://fonts.google.com/specimen/BROmega\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FCD72B, textColor=#010101, borderRadius=4px, shadow=none\n- buttonSecondary: background=transparent, textColor=#010101, borderColor=#FCD72B, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: developers and tech-savvy traders\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/alpaca.json", "page_markdown": "# Alpaca Brand Identity\n\nA complete profile of **Alpaca**'s visual system — colors, typography, components, and personality — extracted from https://alpaca.markets/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/alpaca\n- Machine-readable JSON: https://characterquilt.com/branding/alpaca.json\n- Per-page llms.txt: https://characterquilt.com/branding/alpaca/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FCD72B |\n| Accent | #FCD72B |\n| Body Font | BROmega |\n| Heading Font | BROmega |\n\n## Color Palette\n\n- primary: #FCD72B\n- secondary: #7331FF\n- accent: #FCD72B\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #FEEFAA\n\n## Typography\n\n- primary: BROmega — https://fonts.google.com/specimen/BROmega\n- heading: BROmega — https://fonts.google.com/specimen/BROmega\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22152%22%20height%3D%2244%22%20viewBox%3D%220%200%20152%2044%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3EAlpaca%3C%2Ftitle%3E%0A%20%20%20%20%3Cdesc%20style%3D%22fill%3A%20none%20!important%3B%22%3Ehttp%3A%2F%2Falpaca.markets%2F%3C%2Fdesc%3E%0A%20%20%20%20%3Cpath%20class%3D%22navi__logo__letter%22%20d%3D%22M68.8585%2032.3337L67.4321%2028.0499H58.3032L56.8771%2032.3337H52.7246L60.6171%209.44263H65.1182L73.0107%2032.3337H68.8585ZM59.4445%2024.5181H66.2911L62.9311%2014.3806H62.8043L59.4445%2024.5181Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(1%2C%201%2C%201)%20!important%3B%22%2F%3E%0A%20%20%20%20%3Cpath%20class%3D%22navi__logo__letter%22%20d%3D%22M75.2332%2032.3337V9.44263H79.0367V32.3337H75.2332Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(1%2C%201%2C%201)%20!important%3B%22%2F%3E%0A%20%20%20%20%3Cpath%20class%3D%22navi__logo__letter%22%20d%3D%22M91.552%2016.2773C93.5382%2016.2773%2095.1865%2017.0404%2096.4966%2018.5665C97.8279%2020.0926%2098.4935%2022.0764%2098.4935%2024.5182C98.4935%2026.9381%2097.8279%2028.9111%2096.4966%2030.4371C95.1654%2031.9632%2093.5171%2032.7262%2091.552%2032.7262C90.5375%2032.7262%2089.6184%2032.5191%2088.7944%2032.105C87.9701%2031.6689%2087.3573%2031.1129%2086.9558%2030.4371H86.8607V39.659H83.0571V16.6698H86.5121L86.6707%2018.6646H86.7975C87.1989%2017.9451%2087.8329%2017.3674%2088.6992%2016.9314C89.5656%2016.4954%2090.5166%2016.2773%2091.552%2016.2773ZM90.6645%2029.2271C91.8479%2029.2271%2092.7986%2028.8022%2093.5171%2027.9519C94.2567%2027.1017%2094.6265%2025.9572%2094.6265%2024.5182C94.6265%2023.0575%2094.2567%2021.902%2093.5171%2021.0518C92.7986%2020.2015%2091.8479%2019.7764%2090.6645%2019.7764C89.5868%2019.7764%2088.6781%2020.1361%2087.9385%2020.8556C87.22%2021.5532%2086.8607%2022.4144%2086.8607%2023.439V25.5646C86.8607%2026.5892%2087.22%2027.4614%2087.9385%2028.1807C88.6781%2028.8785%2089.5868%2029.2271%2090.6645%2029.2271Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(1%2C%201%2C%201)%20!important%3B%22%2F%3E%0A%20%20%20%20%3Cpath%20class%3D%22navi__logo__letter%22%20d%3D%22M112.81%2016.6698H116.265V32.3338H112.81L112.619%2030.339H112.524C112.102%2031.0586%20111.457%2031.6363%20110.591%2032.0724C109.746%2032.5082%20108.805%2032.7262%20107.77%2032.7262C105.784%2032.7262%20104.125%2031.9632%20102.793%2030.4371C101.462%2028.9111%20100.796%2026.9381%20100.796%2024.5182C100.796%2022.0983%20101.462%2020.1252%20102.793%2018.5992C104.125%2017.0513%20105.784%2016.2773%20107.77%2016.2773C108.805%2016.2773%20109.746%2016.4954%20110.591%2016.9314C111.457%2017.3674%20112.102%2017.9451%20112.524%2018.6646H112.619L112.81%2016.6698ZM112.461%2025.5646V23.439C112.461%2022.4144%20112.091%2021.5532%20111.352%2020.8556C110.633%2020.1361%20109.725%2019.7764%20108.626%2019.7764C107.463%2019.7764%20106.512%2020.2015%20105.773%2021.0518C105.033%2021.902%20104.663%2023.0575%20104.663%2024.5182C104.663%2025.9572%20105.033%2027.1017%20105.773%2027.9519C106.512%2028.8022%20107.463%2029.2271%20108.626%2029.2271C109.725%2029.2271%20110.633%2028.8785%20111.352%2028.1807C112.091%2027.4614%20112.461%2026.5892%20112.461%2025.5646Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(1%2C%201%2C%201)%20!important%3B%22%2F%3E%0A%20%20%20%20%3Cpath%20class%3D%22navi__logo__letter%22%20d%3D%22M127.158%2032.7262C124.897%2032.7262%20123.038%2031.9632%20121.58%2030.4371C120.143%2028.9111%20119.424%2026.9381%20119.424%2024.5182C119.424%2022.0983%20120.143%2020.1252%20121.58%2018.5992C123.038%2017.0513%20124.908%2016.2773%20127.19%2016.2773C129.113%2016.2773%20130.74%2016.8224%20132.071%2017.9124C133.403%2018.9807%20134.206%2020.4196%20134.48%2022.229L130.645%2022.8504C130.497%2021.9129%20130.096%2021.1717%20129.441%2020.6267C128.806%2020.0598%20128.046%2019.7764%20127.158%2019.7764C126.038%2019.7764%20125.109%2020.2124%20124.369%2021.0845C123.65%2021.9347%20123.291%2023.0793%20123.291%2024.5182C123.291%2025.9572%20123.65%2027.1017%20124.369%2027.9519C125.109%2028.8022%20126.049%2029.2271%20127.19%2029.2271C128.078%2029.2271%20128.849%2028.9657%20129.504%2028.4424C130.18%2027.8973%20130.603%2027.156%20130.772%2026.2186L134.48%2026.84C134.206%2028.606%20133.392%2030.0339%20132.04%2031.1238C130.687%2032.1922%20129.06%2032.7262%20127.158%2032.7262Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(1%2C%201%2C%201)%20!important%3B%22%2F%3E%0A%20%20%20%20%3Cpath%20class%3D%22navi__logo__letter%22%20d%3D%22M148.516%2016.6698H151.971V32.3338H148.516L148.326%2030.339H148.231C147.808%2031.0586%20147.164%2031.6363%20146.297%2032.0724C145.452%2032.5082%20144.512%2032.7262%20143.476%2032.7262C141.49%2032.7262%20139.831%2031.9632%20138.5%2030.4371C137.168%2028.9111%20136.503%2026.9381%20136.503%2024.5182C136.503%2022.0983%20137.168%2020.1252%20138.5%2018.5992C139.831%2017.0513%20141.49%2016.2773%20143.476%2016.2773C144.512%2016.2773%20145.452%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Favicon: https://files.alpaca.markets/webassets/apple-touch-icon.png\n- Social card (og:image): https://alpaca.markets/static/images/meta-image-homepage.png\n\n## UI Components\n\n- buttonPrimary: background=#FCD72B, textColor=#010101, borderRadius=4px, shadow=none\n- buttonSecondary: background=transparent, textColor=#010101, borderColor=#FCD72B, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: developers and tech-savvy traders\n\n## Alpaca Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **A guide to linking to Alpaca in Breaking Equity**\n - Image: https://alpaca.markets/learn-api/content/images/2021/11/Breaking-Equity-article_V02.png\n - Source: https://alpaca.markets/learn/guide-linking-alpaca-breaking-equity\n- **US Stock Market Ready for Instant Tokenization with Alpaca's Newly Launched Network**\n - Image: https://alpaca.markets/blog/content/images/2025/09/ITN-PR-Image---Final-min-1.png\n - Source: https://alpaca.markets/blog/us-stock-market-ready-for-instant-tokenization-with-alpacas-newly-launched-network/\n- **Introducing OmniSub for Broker API, Alpaca's Powerful Technology for Sub-Accounting**\n - Image: https://alpaca.markets/blog/content/images/2025/08/blog_omnisub-gtm.png\n - Source: https://alpaca.markets/blog/introducing-omnisub-for-broker-api-alpacas-powerful-technology-for-sub-accounting/\n- **Alpaca Blog | Developer-First API for Stocks, Options, and Crypto (Page 3)**\n - Image: https://alpaca.markets/blog/content/images/2026/03/Midas_Customer_Story--Option-1.2@4x.png\n - Source: https://alpaca.markets/blog/page/3/\n- **Alpaca Wins \"FinTech of the Year\" at the 2025 US FinTech Awards**\n - Image: https://alpaca.markets/blog/content/images/2025/11/Fintech-of-the-Year.png\n - Source: https://alpaca.markets/blog/alpaca-wins-fintech-of-the-year-at-the-2025-us-fintech-awards-2/\n- **Reddit Sentiment Analysis Strategy with Alpaca (Python Included)**\n - Image: https://alpaca.markets/learn-api/content/images/2022/09/blog_reddit-sentiment-analysis-trading-strategy.png\n - Source: https://alpaca.markets/learn/reddit-sentiment-analysis-trading-strategy\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"BROmega\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FCD72B\",\n \"secondary\": \"#7331FF\",\n \"accent\": \"#FCD72B\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#FEEFAA\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"BROmega\",\n \"heading\": \"BROmega\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"BROmega\",\n \"sans-serif\"\n ],\n \"body\": [\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\",\n \"Apple Color Emoji\",\n \"Segoe UI Emoji\",\n \"Segoe UI Symbol\",\n \"Noto Color Emoji\"\n ],\n \"paragraph\": [\n \"BROmega\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"52px\",\n \"h2\": \"33px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FCD72B\",\n \"textColor\": \"#010101\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#010101\",\n \"borderColor\": \"#FCD72B\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://files.alpaca.markets/webassets/apple-touch-icon.png\",\n \"ogImage\": \"https://alpaca.markets/static/images/meta-image-homepage.png\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"Alpaca\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Start\\n Trading\",\n \"reasoning\": \"Button #0 ('Start Trading') uses the vibrant brand color #FCD72B, which is a strong indicator of a primary CTA. The action-oriented text further supports this choice.\"\n },\n \"secondary\": {\n \"index\": 3,\n \"text\": \"Start Building\",\n \"reasoning\": \"Button #3 ('Start Building') has a transparent background with a border of the brand color, making it a suitable secondary CTA. It contrasts with the primary button's filled background.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"high\",\n \"targetAudience\": \"developers and tech-savvy traders\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }