# Alpaca Brand Identity A complete profile of **Alpaca**'s visual system — colors, typography, components, and personality — extracted from https://alpaca.markets/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/alpaca - Machine-readable JSON: https://characterquilt.com/branding/alpaca.json - Per-page llms.txt: https://characterquilt.com/branding/alpaca/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FCD72B | | Accent | #FCD72B | | Body Font | BROmega | | Heading Font | BROmega | ## Color Palette - primary: #FCD72B - secondary: #7331FF - accent: #FCD72B - background: #FFFFFF - textPrimary: #000000 - link: #FEEFAA ## Typography - primary: BROmega — https://fonts.google.com/specimen/BROmega - heading: BROmega — https://fonts.google.com/specimen/BROmega ## Visual Assets - Logo: 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- Favicon: https://files.alpaca.markets/webassets/apple-touch-icon.png - Social card (og:image): https://alpaca.markets/static/images/meta-image-homepage.png ## UI Components - buttonPrimary: background=#FCD72B, textColor=#010101, borderRadius=4px, shadow=none - buttonSecondary: background=transparent, textColor=#010101, borderColor=#FCD72B, borderRadius=4px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: developers and tech-savvy traders ## Alpaca Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **A guide to linking to Alpaca in Breaking Equity** - Image: https://alpaca.markets/learn-api/content/images/2021/11/Breaking-Equity-article_V02.png - Source: https://alpaca.markets/learn/guide-linking-alpaca-breaking-equity - **US Stock Market Ready for Instant Tokenization with Alpaca's Newly Launched Network** - Image: https://alpaca.markets/blog/content/images/2025/09/ITN-PR-Image---Final-min-1.png - Source: https://alpaca.markets/blog/us-stock-market-ready-for-instant-tokenization-with-alpacas-newly-launched-network/ - **Introducing OmniSub for Broker API, Alpaca's Powerful Technology for Sub-Accounting** - Image: https://alpaca.markets/blog/content/images/2025/08/blog_omnisub-gtm.png - Source: https://alpaca.markets/blog/introducing-omnisub-for-broker-api-alpacas-powerful-technology-for-sub-accounting/ - **Alpaca Blog | Developer-First API for Stocks, Options, and Crypto (Page 3)** - Image: https://alpaca.markets/blog/content/images/2026/03/Midas_Customer_Story--Option-1.2@4x.png - Source: https://alpaca.markets/blog/page/3/ - **Alpaca Wins "FinTech of the Year" at the 2025 US FinTech Awards** - Image: https://alpaca.markets/blog/content/images/2025/11/Fintech-of-the-Year.png - Source: https://alpaca.markets/blog/alpaca-wins-fintech-of-the-year-at-the-2025-us-fintech-awards-2/ - **Reddit Sentiment Analysis Strategy with Alpaca (Python Included)** - Image: https://alpaca.markets/learn-api/content/images/2022/09/blog_reddit-sentiment-analysis-trading-strategy.png - Source: https://alpaca.markets/learn/reddit-sentiment-analysis-trading-strategy ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "BROmega", "role": "unknown" } ], "colors": { "primary": "#FCD72B", "secondary": "#7331FF", "accent": "#FCD72B", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#FEEFAA" }, "typography": { "fontFamilies": { "primary": "BROmega", "heading": "BROmega" }, "fontStacks": { "heading": [ "BROmega", "sans-serif" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "BROmega", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "33px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#FCD72B", "textColor": "#010101", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#010101", "borderColor": "#FCD72B", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://files.alpaca.markets/webassets/apple-touch-icon.png", "ogImage": "https://alpaca.markets/static/images/meta-image-homepage.png", "logoHref": "/", "logoAlt": "Alpaca" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start\n Trading", "reasoning": "Button #0 ('Start Trading') uses the vibrant brand color #FCD72B, which is a strong indicator of a primary CTA. The action-oriented text further supports this choice." }, "secondary": { "index": 3, "text": "Start Building", "reasoning": "Button #3 ('Start Building') has a transparent background with a border of the brand color, making it a suitable secondary CTA. It contrasts with the primary button's filled background." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "developers and tech-savvy traders" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```