# Alt-X Brand Identity A complete profile of **Alt-X**'s visual system — colors, typography, components, and personality — extracted from https://alt-x.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/alt-x - Machine-readable JSON: https://characterquilt.com/branding/alt-x.json - Per-page llms.txt: https://characterquilt.com/branding/alt-x/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F5BEBE | | Accent | #18181B | | Body Font | Segoe UI | | Heading Font | Segoe UI | ## Color Palette - primary: #F5BEBE - secondary: #C4DAFC - accent: #18181B - background: #1D1D1F - textPrimary: #1D1D1F - link: #9CA3AF ## Typography - primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI - heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI ## Visual Assets - Logo: https://alt-x.co/Alt-X-Logo-v2.png - Favicon: https://alt-x.co/Alt-X-Logo-v2.png ## UI Components - input: background=#FFFFFF, textColor=#1D1D1F, borderColor=#D4D4D8, borderRadius=6px, shadow=none - buttonPrimary: background=#18181B, textColor=#FFFFFF, borderRadius=9999px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#1D1D1F, borderColor=#EBEBEB, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.05) 0px 1px 3px 0px, rgba(0, 0, 0, 0.08) 0px 10px 15px -3px ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Alt-X Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Alt-X** - Image: https://alt-x.co/images/client-logos/vga.png - Source: https://alt-x.co/ - **Alt-X** - Image: https://alt-x.co/Alt-X-Logo-v2.png - Source: https://alt-x.co/eula - **15+ React Landing Page Template Free - ThemeSelection** - Image: https://themeselection.com/wp-content/uploads/2025/04/Cruip-Open-React-Nextjs-Landing-Page-Template.png - Source: https://themeselection.com/blog/react-landing-page-template-free/?srsltid=AfmBOoq1H6PnOFxF2mXDecC5gKtsk2C5fghTXms8dmrlIpdb7HabdfHS - **9 Key Elements of a High-Converting Landing Page - With Examples - ThemeSelection** - Image: https://themeselection.com/wp-content/uploads/2025/08/jetship-subheading-landing-page-elements-1024x477.png - Source: https://themeselection.com/blog/key-elements-of-a-high-converting-landing-page/?srsltid=AfmBOornt8iPai5oxWLV_Gn0is2Tnuq6Y5anZn6VU-FgJr45FF868f0r - **Sam Young: Alt and X symbol shortcuts** - Image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdp_KnC33SuhQaNbhRJAv3LuKx6Oe-n_QQQgpd0GClkyCwpLTUhIlUf9Ld2sDBReI9QDYcvTg_21j2Rk0BErTSsRFk2-UjYxDrLJ_EHvUcdAmHWrnANX7ulojhcj4iJmJQ6nC_5-NCD-8/s1344/Alt+and+X+symbol+shortcuts.jpg - Source: https://www.samyoung.co.nz/2021/02/alt-and-x-symbol-shortcuts.html - **Alt + X Symbol Codes in Word | PDF** - Image: https://imgv2-1-f.scribdassets.com/img/document/868941815/original/b2362d7c31/1?v=1 - Source: https://www.scribd.com/document/868941815/AltX-Symbol-Reference-List ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Oxygen", "role": "body" }, { "family": "Ubuntu", "role": "body" } ], "colors": { "primary": "#F5BEBE", "secondary": "#C4DAFC", "accent": "#18181B", "background": "#1D1D1F", "textPrimary": "#1D1D1F", "link": "#9CA3AF" }, "typography": { "fontFamilies": { "primary": "Segoe UI", "heading": "Segoe UI" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "48px", "body": "21px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#1D1D1F", "borderColor": "#D4D4D8", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#18181B", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1D1D1F", "borderColor": "#EBEBEB", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0.05) 0px 1px 3px 0px, rgba(0, 0, 0, 0.08) 0px 10px 15px -3px" } }, "images": { "logo": "https://alt-x.co/Alt-X-Logo-v2.png", "favicon": "https://alt-x.co/Alt-X-Logo-v2.png", "ogImage": null, "logoAlt": "Alt-X Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it matches the favicon and is the most prominent logo associated with the brand 'Alt-X'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start Free Trial", "reasoning": "Button #1 ('Start Free Trial') is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out against the page's overall color scheme." }, "secondary": { "index": 2, "text": "Contact Sales", "reasoning": "Button #2 ('Contact Sales') serves as a secondary action with a lighter background, providing a contrast to the primary button's dark color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it matches the favicon and is the most prominent logo associated with the brand 'Alt-X'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```