# Alta Brand Identity A complete profile of **Alta**'s visual system — colors, typography, components, and personality — extracted from https://www.altadaily.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/alta - Machine-readable JSON: https://characterquilt.com/branding/alta.json - Per-page llms.txt: https://characterquilt.com/branding/alta/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6B7280 | | Accent | #2563EB | | Body Font | Helvetica Neue | | Heading Font | NBInternationalPro | ## Color Palette - primary: #6B7280 - secondary: #9CA3AF - accent: #2563EB - background: #FFFFFF - textPrimary: #000000 - link: #2563EB ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: NBInternationalPro — https://fonts.google.com/specimen/NBInternationalPro ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2268%22%20height%3D%2228.8135593220339%22%20viewBox%3D%220%200%20590%20250%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_7056_125)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M55%200L0%20250H45L51.75%20212.5H108.25L115%20250H160L105%200H55ZM58.95%20172.5L79.2%2060H80.8L101.05%20172.5H58.95Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M545%20250H590L535%200H485L430%20250H475L481.75%20212.5H538.25L545%20250ZM488.95%20172.5L509.2%2060H510.8L531.05%20172.5H488.95Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M442.5%2047.5V0H292.5V47.5H345V250H390V47.5H442.5Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M232.5%200H187.5V202.5V250H232.5H312.5V202.5H232.5V0Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_7056_125%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%22590%22%20height%3D%22250%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E - Favicon: https://www.altadaily.com/favicon/favicon.ico - Social card (og:image): https://imagedelivery.net/TWZnXV_QkhddP9oaoPXmxw/app-assets/OG_ibgdi9.png/public ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none - buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9999px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: fashion-conscious individuals looking for AI styling solutions ## Alta Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Alta Daily in the Press: Features, Interviews & Coverage – Alta** - Image: https://res.cloudinary.com/flagshipcloud/image/upload/v1774550674/blog/image_87_wizofv.png - Source: https://www.altadaily.com/blog/press - **Welcome to the Alta Blog – Alta** - Image: https://imagedelivery.net/TWZnXV_QkhddP9oaoPXmxw/blog/Frame_1597880087_fcaulb.png/public - Source: https://www.altadaily.com/blog/welcome-to-alta-daily - **Alta Daily Blog** - Image: https://res.cloudinary.com/flagshipcloud/image/upload/v1776721748/blog/Screenshot_2026-04-18_at_9.59.28_AM_fursvh.png - Source: https://www.altadaily.com/blog - **Alta Daily Blog** - Image: https://imagedelivery.net/TWZnXV_QkhddP9oaoPXmxw/app-assets/wbih2npeoztxfengdzwr.webp/public - Source: https://www.altadaily.com/blog - **Alta Daily in the Press: Features, Interviews & Coverage – Alta** - Image: https://cfda.com/wp-content/uploads/2025/07/ALTA-Nasdaq-Jenny-Wang-and-Bach-Mai-scaled.jpg - Source: https://www.altadaily.com/blog/press - **Welcome to the Alta Blog – Alta** - Image: https://imagedelivery.net/TWZnXV_QkhddP9oaoPXmxw/blog/Frame_1597880085_k7k39d.png/public - Source: https://www.altadaily.com/blog/welcome-to-alta-daily ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "NBInternationalPro", "role": "heading" }, { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#6B7280", "secondary": "#9CA3AF", "accent": "#2563EB", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#2563EB" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "NBInternationalPro" }, "fontStacks": { "heading": [ "NBInternationalPro", "Helvetica Neue", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Arial", "sans-serif" ], "body": [ "NBInternationalPro", "Helvetica Neue", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Arial", "sans-serif" ], "paragraph": [ "NBInternationalPro", "Helvetica Neue", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "100px", "h2": "48px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2268%22%20height%3D%2228.8135593220339%22%20viewBox%3D%220%200%20590%20250%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_7056_125)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M55%200L0%20250H45L51.75%20212.5H108.25L115%20250H160L105%200H55ZM58.95%20172.5L79.2%2060H80.8L101.05%20172.5H58.95Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M545%20250H590L535%200H485L430%20250H475L481.75%20212.5H538.25L545%20250ZM488.95%20172.5L509.2%2060H510.8L531.05%20172.5H488.95Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M442.5%2047.5V0H292.5V47.5H345V250H390V47.5H442.5Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M232.5%200H187.5V202.5V250H232.5H312.5V202.5H232.5V0Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_7056_125%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%22590%22%20height%3D%22250%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E", "favicon": "https://www.altadaily.com/favicon/favicon.ico", "ogImage": "https://imagedelivery.net/TWZnXV_QkhddP9oaoPXmxw/app-assets/OG_ibgdi9.png/public", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Alta'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 7, "text": "Download App", "reasoning": "Button #7 ('Download App') is the primary CTA due to its distinct white background, contrasting with the dark theme of other buttons, and its action-oriented text encouraging users to download the app." }, "secondary": { "index": 5, "text": "Sign in", "reasoning": "Button #5 ('Sign in') is selected as the secondary CTA because it has a different background color (#000000) from the primary button and serves a secondary action of signing in." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "fashion-conscious individuals looking for AI styling solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Alta'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```