# Altur Brand Identity A complete profile of **Altur**'s visual system — colors, typography, components, and personality — extracted from https://altur.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/altur - Machine-readable JSON: https://characterquilt.com/branding/altur.json - Per-page llms.txt: https://characterquilt.com/branding/altur/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #DDF7E6 | | Accent | #262626 | | Body Font | Inter | | Heading Font | Lora | ## Color Palette - primary: #DDF7E6 - secondary: #E7F9EE - accent: #262626 - background: #FDFDFD - textPrimary: #262626 - link: #C7F3D7 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Lora — https://fonts.google.com/specimen/Lora ## Visual Assets - Logo: https://www.altur.io/svg/logo.svg - Favicon: https://www.altur.io/favicon.ico ## UI Components - buttonPrimary: background=#262626, textColor=#FDFDFD, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#262626, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions ## Altur Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Introducción - Altur** - Image: https://mintcdn.com/altur/D4WthK6Jl2QiKslz/images/introduction/hero.png?fit=max&auto=format&n=D4WthK6Jl2QiKslz&q=85&s=d2cabaaedd23015a75dea917a588db7a - Source: https://docs.altur.io/es/documentation/introduction - **Altur** - Image: https://app.altur.io/static/media/auth_graphic.d166991a16950cd94cd3.png - Source: https://app.altur.io/ - **Introduction - Altur** - Image: https://altur.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGet%2BStarted%26title%3DIntroduction%26description%3DWelcome%2Bto%2BAltur%2527s%2Bdocumentation.%2BExplore%2Bdetailed%2Bguides%252C%2BAPI%2Breferences%252C%2Band%2Bmore%2Bto%2Bhelp%2Byou%2Bmaximize%2BAltur%2527s%2Bcapabilities.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Faltur%252FD4WthK6Jl2QiKslz%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DD4WthK6Jl2QiKslz%2526q%253D85%2526s%253D20f8f677ccc5d294c37dc46192e3ea74%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Faltur%252FD4WthK6Jl2QiKslz%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DD4WthK6Jl2QiKslz%2526q%253D85%2526s%253Dbba6b7c061d8e259a4fd8c730fc5f443%26primaryColor%3D%25230066FF%26lightColor%3D%25230066FF%26darkColor%3D%25230066FF%26backgroundLight%3D%2523FFFFFF%26backgroundDark%3D%25230D1117&w=1200&q=100 - Source: https://docs.altur.io/en/documentation/introduction - **Introducción - Altur** - Image: https://altur.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DIntroducci%25C3%25B3n%26title%3DIntroducci%25C3%25B3n%26description%3DBienvenido%2Ba%2Bla%2Bdocumentaci%25C3%25B3n%2Bde%2BAltur.%2BExplora%2Bgu%25C3%25ADas%2Bdetalladas%252C%2Breferencias%2Bde%2BAPI%2By%2Bm%25C3%25A1s%2Bpara%2Bayudarte%2Ba%2Bmaximizar%2Bel%2Bpotencial%2Bde%2BAltur.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Faltur%252FD4WthK6Jl2QiKslz%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DD4WthK6Jl2QiKslz%2526q%253D85%2526s%253D20f8f677ccc5d294c37dc46192e3ea74%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Faltur%252FD4WthK6Jl2QiKslz%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DD4WthK6Jl2QiKslz%2526q%253D85%2526s%253Dbba6b7c061d8e259a4fd8c730fc5f443%26primaryColor%3D%25230066FF%26lightColor%3D%25230066FF%26darkColor%3D%25230066FF%26backgroundLight%3D%2523FFFFFF%26backgroundDark%3D%25230D1117&w=1200&q=100 - Source: https://docs.altur.io/es/documentation/introduction - **Campaign Creation - Altur** - Image: https://altur.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DCampaigns%26title%3DCampaign%2BCreation%26description%3DLearn%2Bhow%2Bto%2Bcreate%2Befficient%2Bsales%2Band%2Bcollection%2Bcampaigns%2Bwith%2BAltur.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Faltur%252FD4WthK6Jl2QiKslz%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DD4WthK6Jl2QiKslz%2526q%253D85%2526s%253D20f8f677ccc5d294c37dc46192e3ea74%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Faltur%252FD4WthK6Jl2QiKslz%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DD4WthK6Jl2QiKslz%2526q%253D85%2526s%253Dbba6b7c061d8e259a4fd8c730fc5f443%26primaryColor%3D%25230066FF%26lightColor%3D%25230066FF%26darkColor%3D%25230066FF%26backgroundLight%3D%2523FFFFFF%26backgroundDark%3D%25230D1117&w=1200&q=100 - Source: https://docs.altur.io/en/documentation/campaigns/create - **ALTUR Car Care - Cleaning & Maintenance - YouTube** - Image: https://i.ytimg.com/vi/ckrX5FUPE-s/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDa1PqMdrV7oaITedIBmEFO6qUsdg - Source: https://www.youtube.com/channel/UCo3sWd4LH9jpI-XlR7WcgVQ/about ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Lora", "role": "heading" }, { "family": "Arial", "role": "unknown" } ], "colors": { "primary": "#DDF7E6", "secondary": "#E7F9EE", "accent": "#262626", "background": "#FDFDFD", "textPrimary": "#262626", "link": "#C7F3D7" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Lora" }, "fontStacks": { "heading": [ "Lora" ], "body": [ "Inter" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#262626", "textColor": "#FDFDFD", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#262626", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://www.altur.io/svg/logo.svg", "favicon": "https://www.altur.io/favicon.ico", "ogImage": null, "logoAlt": "altur" }, "__llm_logo_reasoning": { "selectedIndex": 11, "reasoning": "Selected #11 because it is visible, located in the header, has a medium size, and the source URL matches the brand name 'Altur'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Schedule a 15-minute demo", "reasoning": "Button #0 is selected as the primary CTA because it has a strong action-oriented text 'Schedule a 15-minute demo' and a dark background color (#262626) that stands out against the light page background, making it more prominent." }, "secondary": { "index": 2, "text": "Schedule a 15-minute demo", "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button, and it also contains action-oriented text, making it suitable as a secondary option." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals seeking AI solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 11, "selectedLogoReasoning": "Selected #11 because it is visible, located in the header, has a medium size, and the source URL matches the brand name 'Altur'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```