# Ambrook Brand Identity

A complete profile of **Ambrook**'s visual system — colors, typography, components, and personality — extracted from https://ambrook.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ambrook
- Machine-readable JSON: https://characterquilt.com/branding/ambrook.json
- Per-page llms.txt: https://characterquilt.com/branding/ambrook/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E8B672 |
| Accent | #E8B672 |
| Body Font | Roboto |
| Heading Font | Inter |

## Color Palette

- primary: #E8B672
- secondary: #EFE9E0
- accent: #E8B672
- background: #FFFFFF
- textPrimary: #434F40
- link: #434F40

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20viewBox%3D%220%200%20100%2022%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22logoTitle%22%20class%3D%22sc-aa9fa8e6-0%20kWibox%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22logoTitle%22%20style%3D%22fill%3A%20none%20!important%3B%22%3EAmbrook%20Logo%3C%2Ftitle%3E%3Cpath%20d%3D%22M9.7163%2016.9929V9.79524C9.7163%207.49526%208.31672%206.41291%206.05587%206.41291C4.65629%206.41291%203.28363%206.81879%202.1532%207.54937C1.02277%208.2529%200.10766%209.30819%200%2010.6341H2.85299V8.06349C3.31054%207.95525%203.84884%207.87408%204.44097%207.87408C6.05587%207.87408%206.86331%208.55054%206.86331%209.87642V11.6623C5.54448%2011.987%204.19873%2012.3929%202.85299%2013.0152C1.10351%2013.827%200.05383%2014.8282%200.05383%2016.3976C0.05383%2018.2646%201.37266%2019.5634%203.28363%2019.5634C5.00618%2019.5634%206.16353%2018.6164%207.0248%2017.534C7.26704%2018.5081%208.04757%2019.347%209.33949%2019.347H11.385V16.9929H9.7163ZM4.73703%2017.6693C3.6066%2017.6693%202.8799%2016.9658%202.8799%2015.667C2.8799%2014.6929%203.28363%2014.1246%204.17182%2013.6646C5.00618%2013.2317%205.86746%2012.9341%206.86331%2012.6635V16.9117C6.2981%2017.3717%205.59831%2017.6693%204.73703%2017.6693Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M33.15%2018.1834V10.0658C33.15%207.95525%2031.9119%206.41291%2029.6779%206.41291C27.8208%206.41291%2026.3136%207.49526%2025.2639%208.55054C24.8063%207.44114%2023.7567%206.41291%2021.9803%206.41291C20.0693%206.41291%2018.589%207.52232%2017.5662%208.5776V6.6835H12.9907V7.41408L14.7401%208.46937V18.1834L12.9099%2018.6434V19.347H19.3426V18.6434L17.62%2018.1834V9.19995C18.1045%208.84819%2018.9927%208.46937%2020.0155%208.46937C21.5227%208.46937%2022.5186%209.17289%2022.5186%2010.8235V18.1834L20.796%2018.6434V19.347H27.0941V18.6434L25.3985%2018.1834V9.1729C25.9099%208.82113%2026.7442%208.46937%2027.7401%208.46937C29.2742%208.46937%2030.2701%209.19995%2030.2701%2010.9047V18.1834L28.5475%2018.6434V19.347H34.9802V18.6434L33.15%2018.1834Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M43.2589%206.41291C41.5363%206.41291%2040.2175%207.3329%2039.2485%208.46937V0L34.3769%200.757643V1.40705L36.3686%202.35411V19.347H41.1595C45.2237%2019.347%2047.9421%2016.2623%2047.9421%2012.2035C47.9421%208.90231%2046.1657%206.41291%2043.2589%206.41291ZM43.0974%2018.1023L39.2485%2017.507V9.22701C39.7599%208.82113%2040.5135%208.44231%2041.5632%208.44231C43.9048%208.44231%2045.2506%2010.2282%2045.2506%2013.4752C45.2506%2015.7752%2044.5508%2017.4258%2043.0974%2018.1023Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M55.1614%209.60583H57.7452V6.60232H57.0723C55.3228%206.60232%2054.0848%207.95525%2053.1697%209.4976V6.6835H48.5941V7.41408L50.3436%208.46937V18.1834L48.5134%2018.6434V19.347H55.4036V18.6434L53.2235%2018.1834V10.0658C53.708%209.76819%2054.3539%209.60583%2055.1614%209.60583Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.2006%2019.6175C68.9418%2019.6175%2071.4718%2016.8846%2071.4718%2012.9611C71.4718%209.14584%2068.9149%206.41291%2065.2006%206.41291C61.4595%206.41291%2058.9295%209.14583%2058.9295%2013.0693C58.9295%2016.8846%2061.4864%2019.6175%2065.2006%2019.6175ZM65.2006%2018.5893C63.1282%2018.5893%2062.1862%2016.8576%2062.1862%2013.0152C62.1862%209.17289%2063.1013%207.44114%2065.2006%207.44114C67.3%207.44114%2068.242%209.14584%2068.242%2013.0152C68.242%2016.8305%2067.3%2018.5893%2065.2006%2018.5893Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M79.2359%2019.6175C82.9771%2019.6175%2085.5071%2016.8846%2085.5071%2012.9611C85.5071%209.14584%2082.9502%206.41291%2079.2359%206.41291C75.4948%206.41291%2072.9648%209.14583%2072.9648%2013.0693C72.9648%2016.8846%2075.5217%2019.6175%2079.2359%2019.6175ZM79.2359%2018.5893C77.1635%2018.5893%2076.2215%2016.8576%2076.2215%2013.0152C76.2215%209.17289%2077.1366%207.44114%2079.2359%207.44114C81.3353%207.44114%2082.2773%209.14584%2082.2773%2013.0152C82.2773%2016.8305%2081.3353%2018.5893%2079.2359%2018.5893Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M90.4721%200L85.5736%200.757643V1.40705L87.5922%202.35411V18.1834L85.762%2018.6434V19.347H92.2754V18.6434L90.4721%2018.1834V0ZM99.4617%2018.2917L93.352%2011.3105L95.8013%208.84819L99.2195%207.38702V6.6835H94.7785V8.38819L90.6605%2012.6093L96.5549%2019.347H100V18.6434L99.4617%2018.2917Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://ambrook.com/img/favicon/favicon.ico
- Social card (og:image): https://ambrook.com/img/share/default-og.png

## UI Components

- input: background=transparent, textColor=#211B15, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#E8B672, textColor=#252A23, borderRadius=4px, shadow=none
- buttonSecondary: background=#434F40, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals and businesses

## Ambrook Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ambrook for Equestrian Operations - Track every horse and every dollar**
  - Image: https://cdn.sanity.io/images/h6kk644c/production/012707c8122bb995a498a76c865d943de1b9fc0d-1500x1200.jpg?w=3840&q=75&fit=clip&auto=format
  - Source: https://ambrook.com/overview/equestrian
- **How Rucker Farm secured $125K in credit - Ambrook**
  - Image: https://cdn.sanity.io/images/h6kk644c/production/cf8d2289f47cc5cce76c8d8fa6bbdcdc6b6fc858-736x763.jpg?w=3840&q=75&fit=clip&auto=format
  - Source: https://ambrook.com/case-studies/how-virginia-farm-secured-usd125k-in-credit
- **Using Hound Dogs to Sniff Out Cattle Disease - Offrange**
  - Image: https://cdn.sanity.io/images/h6kk644c/production/d8e8d15d4cd03a82555e1d1fd961ee857c1b87c1-3398x2285.jpg?w=3840&q=75&fit=clip&auto=format
  - Source: https://ambrook.com/offrange/studies/canine-cattle-BRD-bovine-respiratory-disease
- **Why Teams of Generalists Win in the Age of AI - Ambrook**
  - Image: https://cdn.sanity.io/images/h6kk644c/production/5486561fbcb1e5e8950d1caf3f4754b1bb0bb536-2000x1050.jpg?w=1200&h=630
  - Source: https://ambrook.com/blog/engineering/why-generalists-win-ai
- **Ambrook for Equestrian Operations - Track every horse and every dollar**
  - Image: https://cdn.sanity.io/images/h6kk644c/production/4a8a0de49e1efd8278cccd6a96f1188ec482103b-1656x1248.jpg?w=3840&q=75&fit=clip&auto=format
  - Source: https://ambrook.com/overview/equestrian
- **Ambrook Blog**
  - Image: https://cdn.sanity.io/images/h6kk644c/production/0ef5f2055c3bab01b73758e8081823e836222866-3000x1500.jpg?w=3840&q=75&fit=clip&auto=format
  - Source: https://ambrook.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "Lateral",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#E8B672",
    "secondary": "#EFE9E0",
    "accent": "#E8B672",
    "background": "#FFFFFF",
    "textPrimary": "#434F40",
    "link": "#434F40"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Lateral",
        "Inter",
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Lateral",
        "Inter",
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Lateral",
        "Inter",
        "Roboto",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#211B15",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E8B672",
      "textColor": "#252A23",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#434F40",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20viewBox%3D%220%200%20100%2022%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22logoTitle%22%20class%3D%22sc-aa9fa8e6-0%20kWibox%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22logoTitle%22%20style%3D%22fill%3A%20none%20!important%3B%22%3EAmbrook%20Logo%3C%2Ftitle%3E%3Cpath%20d%3D%22M9.7163%2016.9929V9.79524C9.7163%207.49526%208.31672%206.41291%206.05587%206.41291C4.65629%206.41291%203.28363%206.81879%202.1532%207.54937C1.02277%208.2529%200.10766%209.30819%200%2010.6341H2.85299V8.06349C3.31054%207.95525%203.84884%207.87408%204.44097%207.87408C6.05587%207.87408%206.86331%208.55054%206.86331%209.87642V11.6623C5.54448%2011.987%204.19873%2012.3929%202.85299%2013.0152C1.10351%2013.827%200.05383%2014.8282%200.05383%2016.3976C0.05383%2018.2646%201.37266%2019.5634%203.28363%2019.5634C5.00618%2019.5634%206.16353%2018.6164%207.0248%2017.534C7.26704%2018.5081%208.04757%2019.347%209.33949%2019.347H11.385V16.9929H9.7163ZM4.73703%2017.6693C3.6066%2017.6693%202.8799%2016.9658%202.8799%2015.667C2.8799%2014.6929%203.28363%2014.1246%204.17182%2013.6646C5.00618%2013.2317%205.86746%2012.9341%206.86331%2012.6635V16.9117C6.2981%2017.3717%205.59831%2017.6693%204.73703%2017.6693Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M33.15%2018.1834V10.0658C33.15%207.95525%2031.9119%206.41291%2029.6779%206.41291C27.8208%206.41291%2026.3136%207.49526%2025.2639%208.55054C24.8063%207.44114%2023.7567%206.41291%2021.9803%206.41291C20.0693%206.41291%2018.589%207.52232%2017.5662%208.5776V6.6835H12.9907V7.41408L14.7401%208.46937V18.1834L12.9099%2018.6434V19.347H19.3426V18.6434L17.62%2018.1834V9.19995C18.1045%208.84819%2018.9927%208.46937%2020.0155%208.46937C21.5227%208.46937%2022.5186%209.17289%2022.5186%2010.8235V18.1834L20.796%2018.6434V19.347H27.0941V18.6434L25.3985%2018.1834V9.1729C25.9099%208.82113%2026.7442%208.46937%2027.7401%208.46937C29.2742%208.46937%2030.2701%209.19995%2030.2701%2010.9047V18.1834L28.5475%2018.6434V19.347H34.9802V18.6434L33.15%2018.1834Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M43.2589%206.41291C41.5363%206.41291%2040.2175%207.3329%2039.2485%208.46937V0L34.3769%200.757643V1.40705L36.3686%202.35411V19.347H41.1595C45.2237%2019.347%2047.9421%2016.2623%2047.9421%2012.2035C47.9421%208.90231%2046.1657%206.41291%2043.2589%206.41291ZM43.0974%2018.1023L39.2485%2017.507V9.22701C39.7599%208.82113%2040.5135%208.44231%2041.5632%208.44231C43.9048%208.44231%2045.2506%2010.2282%2045.2506%2013.4752C45.2506%2015.7752%2044.5508%2017.4258%2043.0974%2018.1023Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M55.1614%209.60583H57.7452V6.60232H57.0723C55.3228%206.60232%2054.0848%207.95525%2053.1697%209.4976V6.6835H48.5941V7.41408L50.3436%208.46937V18.1834L48.5134%2018.6434V19.347H55.4036V18.6434L53.2235%2018.1834V10.0658C53.708%209.76819%2054.3539%209.60583%2055.1614%209.60583Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.2006%2019.6175C68.9418%2019.6175%2071.4718%2016.8846%2071.4718%2012.9611C71.4718%209.14584%2068.9149%206.41291%2065.2006%206.41291C61.4595%206.41291%2058.9295%209.14583%2058.9295%2013.0693C58.9295%2016.8846%2061.4864%2019.6175%2065.2006%2019.6175ZM65.2006%2018.5893C63.1282%2018.5893%2062.1862%2016.8576%2062.1862%2013.0152C62.1862%209.17289%2063.1013%207.44114%2065.2006%207.44114C67.3%207.44114%2068.242%209.14584%2068.242%2013.0152C68.242%2016.8305%2067.3%2018.5893%2065.2006%2018.5893Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M79.2359%2019.6175C82.9771%2019.6175%2085.5071%2016.8846%2085.5071%2012.9611C85.5071%209.14584%2082.9502%206.41291%2079.2359%206.41291C75.4948%206.41291%2072.9648%209.14583%2072.9648%2013.0693C72.9648%2016.8846%2075.5217%2019.6175%2079.2359%2019.6175ZM79.2359%2018.5893C77.1635%2018.5893%2076.2215%2016.8576%2076.2215%2013.0152C76.2215%209.17289%2077.1366%207.44114%2079.2359%207.44114C81.3353%207.44114%2082.2773%209.14584%2082.2773%2013.0152C82.2773%2016.8305%2081.3353%2018.5893%2079.2359%2018.5893Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M90.4721%200L85.5736%200.757643V1.40705L87.5922%202.35411V18.1834L85.762%2018.6434V19.347H92.2754V18.6434L90.4721%2018.1834V0ZM99.4617%2018.2917L93.352%2011.3105L95.8013%208.84819L99.2195%207.38702V6.6835H94.7785V8.38819L90.6605%2012.6093L96.5549%2019.347H100V18.6434L99.4617%2018.2917Z%22%20fill%3D%22%23434F40%22%20style%3D%22fill%3A%20rgb(67%2C%2079%2C%2064)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://ambrook.com/img/favicon/favicon.ico",
    "ogImage": "https://ambrook.com/img/share/default-og.png",
    "logoHref": "/",
    "logoAlt": "Ambrook Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ambrook'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color (#E8B672), which is consistent with primary CTA characteristics."
    },
    "secondary": {
      "index": 7,
      "text": "Explore Full Service",
      "reasoning": "Button #6 with text 'Explore Full Service' is selected as secondary because it has a different background color (#434F40) and serves as a supportive action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ambrook'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```