# Ando Brand Identity A complete profile of **Ando**'s visual system — colors, typography, components, and personality — extracted from https://ando.so/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/ando - Machine-readable JSON: https://characterquilt.com/branding/ando.json - Per-page llms.txt: https://characterquilt.com/branding/ando/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #67A4EF | | Accent | #67A4EF | | Body Font | GeistSans | | Heading Font | GeistSans | ## Color Palette - primary: #67A4EF - secondary: #882F66 - accent: #67A4EF - background: #F5F5F7 - textPrimary: #606060 - link: #FFECF9 ## Typography - primary: GeistSans — https://fonts.google.com/specimen/GeistSans - heading: GeistSans — https://fonts.google.com/specimen/GeistSans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2294%22%20height%3D%2220%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Flogos%2Fando.svg%23ando%22%2F%3E%3C%2Fsvg%3E - Favicon: https://ando.so/seo/favicon.png ## UI Components - buttonPrimary: background=#67A4EF, textColor=#FFECF9, borderRadius=2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px - buttonSecondary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Ando Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Ando** - Image: https://ando.so/_next/image?url=%2Fimages%2Fmountain.webp&w=3840&q=75 - Source: https://ando.so/ - **Ando** - Image: https://ando.so/_next/image?url=%2Fimages%2Fdesert.webp&w=3840&q=75 - Source: https://ando.so/company - **Ando** - Image: https://ando.so/_next/image?url=%2Fimages%2Fcanal.webp&w=3840&q=75 - Source: https://ando.so/partners - **Ando Makes A QR Code The 'Hero' On Its Billboard & Why This Matters For Advertising** - Image: https://media.licdn.com/dms/image/v2/D4D12AQF5-OPnWjNufg/article-cover_image-shrink_720_1280/B4DZt_UdQrIIAI-/0/1767367650082?e=2147483647&v=beta&t=ss_xW3YoUw6alBf2ZIfhtuShGQxAARzB-C2bBucYtOg - Source: https://www.linkedin.com/pulse/ando-makes-qr-code-hero-its-billboard-why-matters-impact-kemibaro-vlqrf - **Gallup-Ando Foundation Eating and Wellbeing** - Image: https://imagekit.gallup.com/fusion/ANALYTICSV9CMS/9449aaf6-dc08-4392-a5f8-92687d6a168f.png - Source: https://www.gallup.com/analytics/512390/eating-behavior-wellbeing.aspx - **Ando** - Image: https://ando.codesupply.co/wp-content/themes/ando-landing/build/static/img/content/demos/pic-1@2x.webp - Source: https://ando.codesupply.co/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GeistSans", "role": "body" } ], "colors": { "primary": "#67A4EF", "secondary": "#882F66", "accent": "#67A4EF", "background": "#F5F5F7", "textPrimary": "#606060", "link": "#FFECF9" }, "typography": { "fontFamilies": { "primary": "GeistSans", "heading": "GeistSans" }, "fontStacks": { "heading": [ "GeistSans" ], "body": [ "Geist Sans", "-apple-system", "BlinkMacSystemFont", "SF Pro Text", "SF Pro Display", "system-ui", "Segoe UI", "Arial", "sans-serif" ], "paragraph": [ "GeistSans" ] }, "fontSizes": { "h1": "28px", "h2": "28px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#67A4EF", "textColor": "#FFECF9", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px" }, "buttonSecondary": { "background": "#1A1A1A", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2294%22%20height%3D%2220%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Flogos%2Fando.svg%23ando%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://ando.so/seo/favicon.png", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ando'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Request access", "reasoning": "Button #1 uses the brand's primary color (#67A4EF) and has action-oriented text ('Request access'), making it the main call-to-action." }, "secondary": { "index": 0, "text": "Try the new landing page we're experimenting with →", "reasoning": "Button #0 has a different background color (#1A1A1A) and serves as a secondary action with less prominent text." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ando'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```