# Andon Labs Brand Identity

A complete profile of **Andon Labs**'s visual system — colors, typography, components, and personality — extracted from https://andonlabs.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/andon-labs
- Machine-readable JSON: https://characterquilt.com/branding/andon-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/andon-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #99A1AF |
| Accent | #FFFFFF |
| Body Font | SuisseIntl |
| Heading Font | SuisseIntl |

## Color Palette

- primary: #99A1AF
- accent: #FFFFFF
- background: #FFFFFF
- textPrimary: #09090B
- link: #99A1AF

## Typography

- primary: SuisseIntl — https://fonts.google.com/specimen/SuisseIntl
- heading: SuisseIntl — https://fonts.google.com/specimen/SuisseIntl

## Visual Assets

- Logo: https://andonlabs.com/images/logo.svg
- Favicon: https://andonlabs.com/favicon.svg
- Social card (og:image): https://andonlabs.com/og-image.webp

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=#F3F4F6, textColor=#09090B, borderRadius=15px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals and AI enthusiasts

## Andon Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Andon Labs**
  - Image: https://andonlabs.com/images/vending/anthropic-vending-sm.webp
  - Source: https://andonlabs.com/
- **GPT-5.5 on Vending-Bench: Bad behavior is not necessary | Andon Labs**
  - Image: https://andonlabs.com/blog/openai-gpt-5-5-vending-bench/image2.png
  - Source: https://andonlabs.com/blog/openai-gpt-5-5-vending-bench
- **We gave an AI a 3 year retail lease in SF and asked it to make a profit |  Andon Labs**
  - Image: https://andonlabs.com/blog/andon-market-launch/luna-logo.png
  - Source: https://andonlabs.com/blog/andon-market-launch
- **Vending-Bench: Testing long-term coherence in agents | Andon Labs**
  - Image: https://andonlabs.com/images/evals/vending-machine/fig_2.png
  - Source: https://andonlabs.com/evals/vending-bench
- **GPT-5.5 on Vending-Bench: Bad behavior is not necessary | Andon Labs**
  - Image: https://andonlabs.com/blog/openai-gpt-5-5-vending-bench/image1.png
  - Source: https://andonlabs.com/blog/openai-gpt-5-5-vending-bench
- **Andon Labs**
  - Image: https://andonlabs.com/images/evals/radio/radio-bg.webp
  - Source: https://andonlabs.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SuisseIntl",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#99A1AF",
    "accent": "#FFFFFF",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#99A1AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SuisseIntl",
      "heading": "SuisseIntl"
    },
    "fontStacks": {
      "heading": [
        "SuisseIntl",
        "sans-serif"
      ],
      "body": [
        "SuisseIntl",
        "sans-serif"
      ],
      "paragraph": [
        "SuisseIntl",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F4F6",
      "textColor": "#09090B",
      "borderRadius": "15px",
      "borderRadiusCorners": {
        "topLeft": "15px",
        "topRight": "15px",
        "bottomRight": "15px",
        "bottomLeft": "15px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://andonlabs.com/images/logo.svg",
    "favicon": "https://andonlabs.com/favicon.svg",
    "ogImage": "https://andonlabs.com/og-image.webp",
    "logoHref": "/",
    "logoAlt": "Andon Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Andon Labs'. It is also linked to the homepage, indicating it is the primary logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 8,
      "text": "Apply now",
      "reasoning": "Button #8 with text 'Apply now' stands out due to its distinct white background and clear call-to-action text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Andon FM  Can AI agents run radio stations?",
      "reasoning": "Button #0 is selected as secondary due to its different color group and informative text, which complements the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals and AI enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Andon Labs'. It is also linked to the homepage, indicating it is the primary logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```