# Anglera Brand Identity

A complete profile of **Anglera**'s visual system — colors, typography, components, and personality — extracted from https://www.anglera.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/anglera
- Machine-readable JSON: https://characterquilt.com/branding/anglera.json
- Per-page llms.txt: https://characterquilt.com/branding/anglera/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B5563 |
| Accent | #014751 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #4B5563
- secondary: #CBD5E1
- accent: #014751
- background: #FFFFFF
- textPrimary: #014751
- link: #014751

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Favicon: https://www.anglera.com/-vector_(3).png

## UI Components

- buttonPrimary: background=#014751, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
- buttonSecondary: background=#FFFFFF, textColor=#014751, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Anglera Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Anglera**
  - Image: https://www.anglera.com/logo_green_teal.png
  - Source: https://www.anglera.com/
- **Anglera**
  - Image: https://i.ytimg.com/vi/zlLaT-Uv9Xs/maxresdefault.jpg
  - Source: https://www.anglera.com/
- **Anglera - S24 - Y Combinator Companies CC: @ycombinator @ycrootaccess**
  - Image: https://i.ytimg.com/vi/AAULS5sQ38w/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=AAULS5sQ38w
- **Anglera | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E0BAQG3WR41QLigKw/company-logo_200_200/B4EZW1khOxHUAI-/0/1742508004580/anglera_logo?e=2147483647&v=beta&t=6M9Ig7YDD2D2064E02l71csDLx2kSEz_LttHK4x2THE
  - Source: https://www.linkedin.com/company/anglera
- **Anglera: A new AI platform for e-commerce | Y Combinator posted on the  topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQGKvpBqMDsQNw/feedshare-shrink_800/feedshare-shrink_800/0/1722543127979?e=2147483647&v=beta&t=cQr2i3lODrgEPnR2dM-GKnnJNT7qYxYrWGtxMvSs5_w
  - Source: https://www.linkedin.com/posts/y-combinator_anglera-yc-s24-is-an-ai-powered-platform-activity-7224869538390011906-DIsv
- **🛍️ Anglera Launches: The Smartest Way to Manage E-Commerce Products | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/698466dc9cbcbd4bc3d03a70_66bbff274e68e230c9c3474d_anglera%2520founders.jpeg
  - Source: https://fondo.com/blog/anglera-launches

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 61
    },
    {
      "family": "system-ui",
      "count": 61
    },
    {
      "family": "sans-serif",
      "count": 61
    },
    {
      "family": "Apple Color Emoji",
      "count": 61
    },
    {
      "family": "Segoe UI Emoji",
      "count": 61
    },
    {
      "family": "Segoe UI Symbol",
      "count": 61
    },
    {
      "family": "Noto Color Emoji",
      "count": 61
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#CBD5E1",
    "accent": "#014751",
    "background": "#FFFFFF",
    "textPrimary": "#014751",
    "link": "#014751"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#014751",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#014751",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.anglera.com/-vector_(3).png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The provided logo candidate does not match the brand 'Anglera' and appears to be a small UI icon rather than a main brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 uses the brand's accent color (#014751) and has action-oriented text ('Book a Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and similar action-oriented text, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The provided logo candidate does not match the brand 'Anglera' and appears to be a small UI icon rather than a main brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```