{
  "name": "Aniva",
  "slug": "aniva",
  "domain": "https://anivahealth.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Switzer",
        "role": "body"
      },
      {
        "family": "Romie",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#3B3F4A",
      "secondary": "#6A7885",
      "accent": "#E76C2B",
      "background": "#FAFAFB",
      "textPrimary": "#E76C2B",
      "link": "#E76C2B"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Switzer",
        "heading": "Romie"
      },
      "fontStacks": {
        "heading": [
          "Romie",
          "Times New Roman",
          "sans-serif"
        ],
        "body": [
          "Arial",
          "Helvetica Neue",
          "Helvetica",
          "sans-serif"
        ],
        "paragraph": [
          "Switzer",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "40px",
        "h2": "60px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": "#CCCCCC",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#E76C2B",
        "textColor": "#FFFFFF",
        "borderColor": "#C85618",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#281A12",
        "textColor": "#000000",
        "borderColor": "#E76C2B",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp",
      "favicon": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/6958f287d46824787e4c4677_favicon-32x32.png",
      "ogImage": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68dece165816749b77267266_Frame%2040926.webp",
      "logoHref": "/",
      "logoAlt": "White Aniva logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Aniva'. It links to the homepage, which is a strong indicator of the main brand logo.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Join Today",
        "reasoning": "Button #0 with text 'Join Today' uses the vibrant brand color #E76C2B, which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to join, aligning with primary CTA characteristics."
      },
      "secondary": {
        "index": 2,
        "text": "Start Your Membership",
        "reasoning": "Button #2 with text 'Start Your Membership' has a different background color (#281A12) and offers a significant action, making it a suitable secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "health-conscious individuals seeking personalized health services"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Aniva'. It links to the homepage, which is a strong indicator of the main brand logo.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/aniva/eac36ea56b.webp",
      "alt": "Aniva | Dein persönlicher Gesundheits-Concierge & Biomarker-Tests",
      "source_url": "https://anivahealth.com/de",
      "image_url": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp",
      "width": 2200,
      "height": 2200,
      "bytes": 21104,
      "query": "site:anivahealth.com",
      "query_suffix": "site:anivahealth.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/aniva/8b96d97493.webp",
      "alt": "What are Peptides? Here's What Peptides Really Are",
      "source_url": "https://anivahealth.com/blog/what-are-peptides",
      "image_url": "https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/69d2b024bdb7f57d6db246a7_Hero%20-%20Petides%20-%2025.jpg",
      "width": 2617,
      "height": 1220,
      "bytes": 237257,
      "query": "site:anivahealth.com blog",
      "query_suffix": "site:anivahealth.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/aniva/21e3629275.webp",
      "alt": "Aniva | Yksilölliset terveystestit ja hyvinvointisuunnitelmat",
      "source_url": "https://anivahealth.com/fi/go/landingpage",
      "image_url": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68a83b0e84e9e0febc9ee562_d.webp",
      "width": 1984,
      "height": 2400,
      "bytes": 308546,
      "query": "site:anivahealth.com",
      "query_suffix": "site:anivahealth.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/aniva/d16e8ae0d9.webp",
      "alt": "Intermittent Fasting: Metabolic Reset or Cortisol Trap?",
      "source_url": "https://anivahealth.com/blog/intermittent-fasting-cortisol-metabolism",
      "image_url": "https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/69aa74a769eeb157659c9a8c_Hero%20-%20Intermittent%20Fasting%20-%2015.jpg",
      "width": 2617,
      "height": 1220,
      "bytes": 295009,
      "query": "site:anivahealth.com blog",
      "query_suffix": "site:anivahealth.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/aniva/a596e44196.webp",
      "alt": "Schau, ob dein Eisen dir hilft oder schadet | Aniva",
      "source_url": "https://anivahealth.com/de/blog/is-your-iron-helping-or-hurting-you",
      "image_url": "https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/684d94c1c5d144266589466d_iron.webp",
      "width": 3072,
      "height": 1536,
      "bytes": 161744,
      "query": "site:anivahealth.com",
      "query_suffix": "site:anivahealth.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/aniva/e1de621df7.webp",
      "alt": "Aniva Health Blog | Wellness Tips & Biomarker Insights",
      "source_url": "https://anivahealth.com/blog",
      "image_url": "https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/699bc590bcb6df759f809e41_Hero%20-%20NLR%20-%208.jpg",
      "width": 2617,
      "height": 1220,
      "bytes": 261657,
      "query": "site:anivahealth.com blog",
      "query_suffix": "site:anivahealth.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Switzer",
      "google_fonts_url": "https://fonts.google.com/specimen/Switzer"
    },
    {
      "family": "Romie",
      "google_fonts_url": "https://fonts.google.com/specimen/Romie"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Switzer&family=Romie&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/aniva",
  "agent_instructions": "You are designing or implementing in Aniva's brand identity.\n\n# Brand profile\n- Company: Aniva\n- Source: https://anivahealth.com/\n- Color scheme: light\n\n# Colors\n- primary: #3B3F4A\n- secondary: #6A7885\n- accent: #E76C2B\n- background: #FAFAFB\n- textPrimary: #E76C2B\n- link: #E76C2B\n\n# Typography\n- primary: Switzer — https://fonts.google.com/specimen/Switzer\n- heading: Romie — https://fonts.google.com/specimen/Romie\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Switzer&family=Romie&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=6px, shadow=none\n- buttonPrimary: background=#E76C2B, textColor=#FFFFFF, borderColor=#C85618, borderRadius=4px, shadow=none\n- buttonSecondary: background=#281A12, textColor=#000000, borderColor=#E76C2B, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: health-conscious individuals seeking personalized health services\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/aniva.json",
  "page_markdown": "# Aniva Brand Identity\n\nA complete profile of **Aniva**'s visual system — colors, typography, components, and personality — extracted from https://anivahealth.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/aniva\n- Machine-readable JSON: https://characterquilt.com/branding/aniva.json\n- Per-page llms.txt: https://characterquilt.com/branding/aniva/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3B3F4A |\n| Accent | #E76C2B |\n| Body Font | Switzer |\n| Heading Font | Romie |\n\n## Color Palette\n\n- primary: #3B3F4A\n- secondary: #6A7885\n- accent: #E76C2B\n- background: #FAFAFB\n- textPrimary: #E76C2B\n- link: #E76C2B\n\n## Typography\n\n- primary: Switzer — https://fonts.google.com/specimen/Switzer\n- heading: Romie — https://fonts.google.com/specimen/Romie\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp\n- Favicon: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/6958f287d46824787e4c4677_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68dece165816749b77267266_Frame%2040926.webp\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=6px, shadow=none\n- buttonPrimary: background=#E76C2B, textColor=#FFFFFF, borderColor=#C85618, borderRadius=4px, shadow=none\n- buttonSecondary: background=#281A12, textColor=#000000, borderColor=#E76C2B, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: health-conscious individuals seeking personalized health services\n\n## Aniva Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Aniva | Dein persönlicher Gesundheits-Concierge & Biomarker-Tests**\n  - Image: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp\n  - Source: https://anivahealth.com/de\n- **What are Peptides? Here's What Peptides Really Are**\n  - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/69d2b024bdb7f57d6db246a7_Hero%20-%20Petides%20-%2025.jpg\n  - Source: https://anivahealth.com/blog/what-are-peptides\n- **Aniva | Yksilölliset terveystestit ja hyvinvointisuunnitelmat**\n  - Image: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68a83b0e84e9e0febc9ee562_d.webp\n  - Source: https://anivahealth.com/fi/go/landingpage\n- **Intermittent Fasting: Metabolic Reset or Cortisol Trap?**\n  - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/69aa74a769eeb157659c9a8c_Hero%20-%20Intermittent%20Fasting%20-%2015.jpg\n  - Source: https://anivahealth.com/blog/intermittent-fasting-cortisol-metabolism\n- **Schau, ob dein Eisen dir hilft oder schadet | Aniva**\n  - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/684d94c1c5d144266589466d_iron.webp\n  - Source: https://anivahealth.com/de/blog/is-your-iron-helping-or-hurting-you\n- **Aniva Health Blog | Wellness Tips & Biomarker Insights**\n  - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/699bc590bcb6df759f809e41_Hero%20-%20NLR%20-%208.jpg\n  - Source: https://anivahealth.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Switzer\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Romie\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3B3F4A\",\n    \"secondary\": \"#6A7885\",\n    \"accent\": \"#E76C2B\",\n    \"background\": \"#FAFAFB\",\n    \"textPrimary\": \"#E76C2B\",\n    \"link\": \"#E76C2B\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Switzer\",\n      \"heading\": \"Romie\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Romie\",\n        \"Times New Roman\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Arial\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Switzer\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"40px\",\n      \"h2\": \"60px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#CCCCCC\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#E76C2B\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#C85618\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#281A12\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#E76C2B\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp\",\n    \"favicon\": \"https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/6958f287d46824787e4c4677_favicon-32x32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68dece165816749b77267266_Frame%2040926.webp\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"White Aniva logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Aniva'. It links to the homepage, which is a strong indicator of the main brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Join Today\",\n      \"reasoning\": \"Button #0 with text 'Join Today' uses the vibrant brand color #E76C2B, which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to join, aligning with primary CTA characteristics.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Start Your Membership\",\n      \"reasoning\": \"Button #2 with text 'Start Your Membership' has a different background color (#281A12) and offers a significant action, making it a suitable secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"health-conscious individuals seeking personalized health services\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Aniva'. It links to the homepage, which is a strong indicator of the main brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}