# Aniva Brand Identity A complete profile of **Aniva**'s visual system — colors, typography, components, and personality — extracted from https://anivahealth.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/aniva - Machine-readable JSON: https://characterquilt.com/branding/aniva.json - Per-page llms.txt: https://characterquilt.com/branding/aniva/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3B3F4A | | Accent | #E76C2B | | Body Font | Switzer | | Heading Font | Romie | ## Color Palette - primary: #3B3F4A - secondary: #6A7885 - accent: #E76C2B - background: #FAFAFB - textPrimary: #E76C2B - link: #E76C2B ## Typography - primary: Switzer — https://fonts.google.com/specimen/Switzer - heading: Romie — https://fonts.google.com/specimen/Romie ## Visual Assets - Logo: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp - Favicon: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/6958f287d46824787e4c4677_favicon-32x32.png - Social card (og:image): https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68dece165816749b77267266_Frame%2040926.webp ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=6px, shadow=none - buttonPrimary: background=#E76C2B, textColor=#FFFFFF, borderColor=#C85618, borderRadius=4px, shadow=none - buttonSecondary: background=#281A12, textColor=#000000, borderColor=#E76C2B, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: health-conscious individuals seeking personalized health services ## Aniva Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Aniva | Dein persönlicher Gesundheits-Concierge & Biomarker-Tests** - Image: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp - Source: https://anivahealth.com/de - **What are Peptides? Here's What Peptides Really Are** - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/69d2b024bdb7f57d6db246a7_Hero%20-%20Petides%20-%2025.jpg - Source: https://anivahealth.com/blog/what-are-peptides - **Aniva | Yksilölliset terveystestit ja hyvinvointisuunnitelmat** - Image: https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68a83b0e84e9e0febc9ee562_d.webp - Source: https://anivahealth.com/fi/go/landingpage - **Intermittent Fasting: Metabolic Reset or Cortisol Trap?** - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/69aa74a769eeb157659c9a8c_Hero%20-%20Intermittent%20Fasting%20-%2015.jpg - Source: https://anivahealth.com/blog/intermittent-fasting-cortisol-metabolism - **Schau, ob dein Eisen dir hilft oder schadet | Aniva** - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/684d94c1c5d144266589466d_iron.webp - Source: https://anivahealth.com/de/blog/is-your-iron-helping-or-hurting-you - **Aniva Health Blog | Wellness Tips & Biomarker Insights** - Image: https://cdn.prod.website-files.com/684d67aeef6aa7e85c29a592/699bc590bcb6df759f809e41_Hero%20-%20NLR%20-%208.jpg - Source: https://anivahealth.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Switzer", "role": "body" }, { "family": "Romie", "role": "heading" } ], "colors": { "primary": "#3B3F4A", "secondary": "#6A7885", "accent": "#E76C2B", "background": "#FAFAFB", "textPrimary": "#E76C2B", "link": "#E76C2B" }, "typography": { "fontFamilies": { "primary": "Switzer", "heading": "Romie" }, "fontStacks": { "heading": [ "Romie", "Times New Roman", "sans-serif" ], "body": [ "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "Switzer", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "60px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#CCCCCC", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E76C2B", "textColor": "#FFFFFF", "borderColor": "#C85618", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#281A12", "textColor": "#000000", "borderColor": "#E76C2B", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68371eeed29037cd198e6416_100x%20white%20Vector.webp", "favicon": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/6958f287d46824787e4c4677_favicon-32x32.png", "ogImage": "https://cdn.prod.website-files.com/680ca419bc4bdc0ef60a48a8/68dece165816749b77267266_Frame%2040926.webp", "logoHref": "/", "logoAlt": "White Aniva logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Aniva'. It links to the homepage, which is a strong indicator of the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Join Today", "reasoning": "Button #0 with text 'Join Today' uses the vibrant brand color #E76C2B, which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to join, aligning with primary CTA characteristics." }, "secondary": { "index": 2, "text": "Start Your Membership", "reasoning": "Button #2 with text 'Start Your Membership' has a different background color (#281A12) and offers a significant action, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "health-conscious individuals seeking personalized health services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has alt text matching the brand 'Aniva'. It links to the homepage, which is a strong indicator of the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```