# Anon Brand Identity A complete profile of **Anon**'s visual system — colors, typography, components, and personality — extracted from https://www.anon.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/anon - Machine-readable JSON: https://characterquilt.com/branding/anon.json - Per-page llms.txt: https://characterquilt.com/branding/anon/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #36394A | | Accent | #272835 | | Body Font | Alliance No1 | | Heading Font | Alliance No1 | ## Color Palette - primary: #36394A - accent: #272835 - background: #FFFFFF - textPrimary: #18181B - link: #36394A ## Typography - primary: Alliance No1 — https://fonts.google.com/specimen/Alliance+No1 - heading: Alliance No1 — https://fonts.google.com/specimen/Alliance+No1 ## Visual Assets - Logo: https://www.anon.com/anon_logo_light.svg?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF - Favicon: https://www.anon.com/favicon.ico?favicon.0nvk59xfmhzka.ico?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF - Social card (og:image): https://anon.com/opengraph-image.png?opengraph-image.0~ycg91hn.kbl.png?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF ## UI Components - input: background=transparent, textColor=#3F3F46, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#272835, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 39, 80, 0.2) 0px 1px 2px 0px, rgba(26, 27, 37, 0.9) 0px 0px 0px 1px - buttonSecondary: background=#FFFFFF, textColor=#18181B, borderColor=#D4D4D8, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Anon Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Anon — How Agent-Ready Is Your Website?** - Image: https://anon.com/opengraph-image.png?opengraph-image.0~ycg91hn.kbl.png?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF - Source: https://anon.com/ - **Anon (2018) - IMDb** - Image: https://m.media-amazon.com/images/M/MV5BMjE0MjIwMDE2MV5BMl5BanBnXkFtZTgwMzM5MDQzNTM@._V1_.jpg - Source: https://www.imdb.com/title/tt5397194/ - **(anon). Report of the Director of the Mint Upon the Production of the Precious M** - Image: https://i.ebayimg.com/images/g/PGQAAOSwa8pkkjMJ/s-l1200.jpg - Source: https://www.ebay.com/itm/115838822339 - **Anon - Minimalist Multipurpose eCommerce Adobe XD templates by CleverSoft** - Image: https://s3.envato.com/files/388107768/anon-xd-590x300.__large_preview.png - Source: https://themeforest.net/item/anon-minimalist-multipurpose-ecommerce-adobe-xd-templates/26373049?srsltid=AfmBOoqR7uwV7pphILiwN3gM9Grxmwa2wsN_qIngqQoyleZ0hb5qaBOw - **Congratulations on the publication of Anon by Caia Hagel! – Transatlantic Agency** - Image: https://transatlanticagency.com/wp-content/uploads/2026/02/81ApqgnZ9VL._SL1500_.jpg - Source: https://transatlanticagency.com/2026/02/10/congratulations-on-the-publication-of-anon-by-caia-hagel/ - **W. I. R. - SECRET - Weekly Intelligence Report by Anon.: (1945) | A Book for all Reasons, PBFA & ibooknet** - Image: https://pictures.abebooks.com/inventory/30966032226.jpg - Source: https://www.abebooks.com/SECRET-Weekly-Intelligence-Report-Anon-Naval/30966032226/bd ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Alliance No1", "role": "body" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#36394A", "accent": "#272835", "background": "#FFFFFF", "textPrimary": "#18181B", "link": "#36394A" }, "typography": { "fontFamilies": { "primary": "Alliance No1", "heading": "Alliance No1" }, "fontStacks": { "heading": [ "allianceNo2", "allianceNo2 Fallback", "Inter", "sans-serif" ], "body": [ "allianceNo1", "allianceNo1 Fallback", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "allianceNo1", "allianceNo1 Fallback", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#3F3F46", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#272835", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 39, 80, 0.2) 0px 1px 2px 0px, rgba(26, 27, 37, 0.9) 0px 0px 0px 1px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#18181B", "borderColor": "#D4D4D8", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://www.anon.com/anon_logo_light.svg?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF", "favicon": "https://www.anon.com/favicon.ico?favicon.0nvk59xfmhzka.ico?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF", "ogImage": "https://anon.com/opengraph-image.png?opengraph-image.0~ycg91hn.kbl.png?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is in the header, visible, and matches the brand name 'Anon'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 has a distinct background color (#272835) and action-oriented text ('Get started'), making it the primary CTA." }, "secondary": { "index": 2, "text": "Learn more", "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action ('Learn more')." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is in the header, visible, and matches the brand name 'Anon'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```