# Antimetal Brand Identity A complete profile of **Antimetal**'s visual system — colors, typography, components, and personality — extracted from https://antimetal.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/antimetal - Machine-readable JSON: https://characterquilt.com/branding/antimetal.json - Per-page llms.txt: https://characterquilt.com/branding/antimetal/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #D0F100 | | Accent | #D0F100 | | Body Font | abcdFont | | Heading Font | abcdFont | ## Color Palette - primary: #D0F100 - secondary: #001033 - accent: #D0F100 - background: #F8F9FC - textPrimary: #1B2540 - link: #1B2540 ## Typography - primary: abcdFont — https://fonts.google.com/specimen/abcdFont - heading: abcdFont — https://fonts.google.com/specimen/abcdFont ## Visual Assets - Favicon: https://antimetal.com/favicon-96x96.png - Social card (og:image): https://antimetal.com/og.png ## UI Components - input: background=transparent, textColor=#1B2540, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#D0F100, textColor=#1B2540, borderRadius=33554400px, shadow=rgba(255, 255, 255, 0.08) 0px 0px 16px 8px inset, rgba(255, 255, 255, 0.08) 0px 0px 8px 4px inset, rgba(255, 255, 255, 0.08) 0px 0px 4px 2px inset, rgba(255, 255, 255, 0.12) 0px 0px 2px 1px inset - buttonSecondary: background=#001033, textColor=#FAFEFF, borderRadius=33554400px, shadow=rgba(24, 37, 66, 0.32) 0px 1px 3px 0px, rgba(24, 37, 66, 0.12) 0px 0.5px 0.5px 0px, rgba(24, 37, 66, 0.44) 0px 12px 24px -12px, rgba(219, 247, 255, 0.06) 0px 8px 16px 0px inset, rgba(219, 247, 255, 0.48) 0px 0.5px 0.5px 0px inset, rgba(219, 247, 255, 0.04) 0px -4px 8px 0px inset, rgba(219, 247, 255, 0.24) 0px -0.5px 0.5px 0px inset ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## Antimetal Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Archive - Antimetal** - Image: https://substackcdn.com/image/fetch/$s_!lfVG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F790dbaa2-7993-40ff-943f-57bd56bf4b1e_5124x2704.png - Source: https://blog.antimetal.com/archive - **Building a Unified Model of Software Systems** - Image: https://antimetal.com/assets-original/resources/blog-representation-structural-dark.png - Source: https://antimetal.com/resources/blog/building-a-unified-model-of-software-systems - **Building a Unified Model of Software Systems** - Image: https://antimetal.com/assets-original/resources/blog-representation-structural.png - Source: https://antimetal.com/resources/blog/building-a-unified-model-of-software-systems - **Building a Unified Model of Software Systems** - Image: https://antimetal.com/assets-original/resources/blog-representation-temporal-dark.png - Source: https://antimetal.com/resources/blog/building-a-unified-model-of-software-systems - **Building a Unified Model of Software Systems** - Image: https://antimetal.com/assets-original/resources/blog-representation-gap.png - Source: https://antimetal.com/resources/blog/building-a-unified-model-of-software-systems - **Building a Unified Model of Software Systems** - Image: https://antimetal.com/assets-original/resources/blog-representation-hero.png - Source: https://antimetal.com/resources/blog/building-a-unified-model-of-software-systems ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "abcdFont", "role": "unknown" }, { "family": "ivarTextFont", "role": "unknown" } ], "colors": { "primary": "#D0F100", "secondary": "#001033", "accent": "#D0F100", "background": "#F8F9FC", "textPrimary": "#1B2540", "link": "#1B2540" }, "typography": { "fontFamilies": { "primary": "abcdFont", "heading": "abcdFont" }, "fontStacks": { "heading": [ "ivarTextFont", "system-ui", "sans-serif" ], "body": [ "abcdFont", "system-ui", "sans-serif" ], "paragraph": [ "abcdFont", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "46px", "h2": "46px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#1B2540", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#D0F100", "textColor": "#1B2540", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(255, 255, 255, 0.08) 0px 0px 16px 8px inset, rgba(255, 255, 255, 0.08) 0px 0px 8px 4px inset, rgba(255, 255, 255, 0.08) 0px 0px 4px 2px inset, rgba(255, 255, 255, 0.12) 0px 0px 2px 1px inset" }, "buttonSecondary": { "background": "#001033", "textColor": "#FAFEFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(24, 37, 66, 0.32) 0px 1px 3px 0px, rgba(24, 37, 66, 0.12) 0px 0.5px 0.5px 0px, rgba(24, 37, 66, 0.44) 0px 12px 24px -12px, rgba(219, 247, 255, 0.06) 0px 8px 16px 0px inset, rgba(219, 247, 255, 0.48) 0px 0.5px 0.5px 0px inset, rgba(219, 247, 255, 0.04) 0px -4px 8px 0px inset, rgba(219, 247, 255, 0.24) 0px -0.5px 0.5px 0px inset" } }, "images": { "favicon": "https://antimetal.com/favicon-96x96.png", "ogImage": "https://antimetal.com/og.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No suitable brand logo found in the header area. All candidates appear to be partner or integration logos.", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 'Book a demo' uses the vibrant brand color #D0F100, making it the most prominent CTA." }, "secondary": { "index": 2, "text": "Get started", "reasoning": "Button #2 'Get started' uses a different color #001033, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No suitable brand logo found in the header area. All candidates appear to be partner or integration logos.", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```