# Anysphere Brand Identity A complete profile of **Anysphere**'s visual system — colors, typography, components, and personality — extracted from https://tech-insider.org. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/anysphere - Machine-readable JSON: https://characterquilt.com/branding/anysphere.json - Per-page llms.txt: https://characterquilt.com/branding/anysphere/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #9F367B | | Accent | #9F367B | | Body Font | Exo 2 | | Heading Font | Exo 2 | ## Color Palette - primary: #9F367B - secondary: #471D39 - accent: #9F367B - background: #0D0D0D - textPrimary: #0D0D0D - link: #39192E ## Typography - primary: Exo 2 — https://fonts.google.com/specimen/Exo+2 - heading: Exo 2 — https://fonts.google.com/specimen/Exo+2 ## Visual Assets - Logo: https://tech-insider.org/wp-content/uploads/2026/03/ti-eye-logo.png - Favicon: https://tech-insider.org/wp-content/uploads/2026/03/ti-icon-final-150x150.png ## UI Components - buttonPrimary: background=#161616, textColor=#9F367B, borderColor=#222222, borderRadius=10px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech enthusiasts ## Anysphere Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Tutoriel Astro JS 2026 : Blog en 12 Étapes [60 Min]** - Image: https://tech-insider.org/fr/wp-content/uploads/sites/3/2026/04/tutoriel-astro-js-blog-site-web-2026-1.webp - Source: https://tech-insider.org/fr/tutoriel-astro-js-blog-site-web-2026/ - **WordPress vs Webflow 2026: 58% vs 42% Core Web Vitals [Tested]** - Image: https://tech-insider.org/wp-content/uploads/2026/04/e-commerce-woocommerce-vs-webflow-ecommerce-3.webp - Source: https://tech-insider.org/wordpress-vs-webflow-2026/ - **FastAPI vs Flask: 4x Faster + Auto Docs [2026]** - Image: https://tech-insider.org/wp-content/uploads/2026/04/fastapi-vs-flask-2026-768x513.jpg - Source: https://tech-insider.org/fastapi-vs-flask-2026/ - **Figma vs Canva 2026: 86% vs 74% Adoption and 3x Speed Gap** - Image: https://tech-insider.org/wp-content/uploads/2026/04/figma-vs-canva-2026-1.webp - Source: https://tech-insider.org/figma-vs-canva-2026/ - **Flutter vs React Native [2026]: Voittaja 8 testissä** - Image: https://tech-insider.org/fi/wp-content/uploads/sites/4/2026/03/flutter-vs-react-native-2026-1.jpg - Source: https://tech-insider.org/fi/flutter-vs-react-native-2026/ - **WordPress vs Webflow 2026: 58% vs 42% Core Web Vitals [Tested]** - Image: https://tech-insider.org/wp-content/uploads/2026/04/wordpress-vs-webflow-2026-1.webp - Source: https://tech-insider.org/wordpress-vs-webflow-2026/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Exo 2", "role": "unknown" }, { "family": "Segoe UI", "role": "unknown" } ], "colors": { "primary": "#9F367B", "secondary": "#471D39", "accent": "#9F367B", "background": "#0D0D0D", "textPrimary": "#0D0D0D", "link": "#39192E" }, "typography": { "fontFamilies": { "primary": "Exo 2", "heading": "Exo 2" }, "fontStacks": { "heading": [ "Exo 2", "sans-serif" ], "body": [ "Exo 2", "sans-serif" ], "paragraph": [ "Exo 2", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "32px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#161616", "textColor": "#9F367B", "borderColor": "#222222", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "https://tech-insider.org/wp-content/uploads/2026/03/ti-eye-logo.png", "favicon": "https://tech-insider.org/wp-content/uploads/2026/03/ti-icon-final-150x150.png", "ogImage": null, "logoHref": "https://tech-insider.org/", "logoAlt": "Tech Insider" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Tech Insider', and links to the homepage.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "The Verge\n The plan to quietly kill Coyote v. Acme blew up in David Zaslav’s face\n ", "reasoning": "Button #0 was selected as the primary CTA because it is the first in the list and likely represents a key article or feature, drawing attention with its placement." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color." }, "confidence": 0.7 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.7, "colors": 0.9, "overall": 0.8 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Tech Insider', and links to the homepage.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```