# AON3D Brand Identity

A complete profile of **AON3D**'s visual system — colors, typography, components, and personality — extracted from https://www.aon3d.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aon3d
- Machine-readable JSON: https://characterquilt.com/branding/aon3d.json
- Per-page llms.txt: https://characterquilt.com/branding/aon3d/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1950FF |
| Accent | #1950FF |
| Body Font | Roboto |
| Heading Font | Neufile Grotesk |

## Color Palette

- primary: #1950FF
- secondary: #007BFF
- accent: #1950FF
- background: #0B0D0F
- textPrimary: #0B0D0F
- link: #6C757D

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Neufile Grotesk — https://fonts.google.com/specimen/Neufile+Grotesk

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22159%22%20height%3D%2227%22%20viewBox%3D%220%200%20159%2027%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M44.6444%2016.0713H51.7544L48.249%206.05117L44.6444%2016.0713ZM55.359%2026.2899L53.1103%2019.9074H43.2885L41.0398%2026.2899H35.8809L45.4381%200.330078H50.8615L60.7494%2026.2899H55.359Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M73.3161%204.56364C68.4879%204.56364%2064.8172%208.59817%2064.8172%2013.3272C64.8172%2018.0231%2068.5541%2022.0245%2073.3161%2022.0245C78.0782%2022.0245%2081.8151%2018.0231%2081.8151%2013.3272C81.8482%208.63124%2078.1444%204.56364%2073.3161%204.56364ZM73.3161%2026.6543C65.9746%2026.6543%2059.9229%2020.7679%2059.9229%2013.3933C59.9229%205.95258%2065.9085%200%2073.3161%200C80.7238%200%2086.7095%205.95258%2086.7095%2013.3933C86.7095%2020.7679%2080.6577%2026.6543%2073.3161%2026.6543Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M106.386%200.330078H111.346V26.2899H106.386L94.4147%208.33299V26.2899H89.4873V0.330078H94.4147L106.386%2018.287V0.330078Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M128.642%2012.7319C129.998%2013.2941%20131.023%2014.0878%20131.783%2015.1791C132.544%2016.2704%20132.908%2017.5601%20132.908%2019.0152C132.908%2021.297%20132.048%2023.1489%20130.295%2024.5379C128.543%2025.9268%20126.261%2026.6213%20123.417%2026.6213C120.606%2026.6213%20118.357%2025.8606%20116.704%2024.3725C115.05%2022.8844%20114.256%2020.9002%20114.29%2018.4199H119.151C119.118%2019.7758%20119.515%2020.801%20120.308%2021.5285C121.102%2022.256%20122.16%2022.6529%20123.483%2022.6529C124.806%2022.6529%20125.897%2022.2891%20126.724%2021.5946C127.551%2020.9002%20127.98%2019.9742%20127.98%2018.8168C127.98%2017.5932%20127.551%2016.6672%20126.658%2016.0058C125.765%2015.3444%20124.607%2015.0137%20123.152%2015.0137H120.97V10.9131H122.755C124.277%2010.9131%20125.434%2010.5824%20126.228%209.95403C127.021%209.32571%20127.418%208.46589%20127.418%207.37458C127.418%206.34942%20127.054%205.52267%20126.294%204.89434C125.533%204.26601%20124.541%203.96839%20123.318%203.96839C121.929%203.96839%20120.87%204.36522%20120.176%205.12583C119.481%205.88644%20119.118%206.91161%20119.184%208.16826H114.29C114.19%205.72109%20114.984%203.76997%20116.671%202.24875C118.357%200.760607%20120.606%200%20123.417%200C126.029%200%20128.146%200.628327%20129.832%201.91805C131.519%203.20778%20132.346%204.89434%20132.346%207.04388C132.346%208.26747%20132.015%209.39185%20131.387%2010.3839C130.725%2011.376%20129.832%2012.1697%20128.642%2012.7319Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M140.514%2022.0901H145.177C147.988%2022.0901%20150.104%2021.2964%20151.592%2019.709C153.081%2018.1217%20153.808%2015.9721%20153.808%2013.2604C153.808%2010.4164%20153.047%208.26685%20151.493%206.74563C149.939%205.25749%20147.855%204.49688%20145.21%204.49688H140.514V22.0901ZM135.587%2026.2899V0.330078H145.607C149.674%200.330078%20152.948%201.52059%20155.362%203.86856C157.776%206.21652%20159%209.39122%20159%2013.3265C159%2017.2949%20157.776%2020.4366%20155.362%2022.7845C152.948%2025.1325%20149.674%2026.2899%20145.607%2026.2899H135.587Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M0%200V7.34151L29.0354%2017.99L31.4164%2011.5083L0%200Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M6.51465%2018.8497V26.6542L24.3724%2019.7757L13.9884%2015.9727L6.51465%2018.8497Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%3C%2Fsvg%3E
- Favicon: https://www.aon3d.com/wp-content/uploads/2022/07/AON3D_Favicon_510x510-150x150.jpg
- Social card (og:image): https://www.aon3d.com/wp-content/uploads/2023/09/Hylo-URL-Preview.jpg

## UI Components

- buttonPrimary: background=#EAEAEA, textColor=#1950FF, borderColor=#1950FF, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#EAEAEA, borderColor=#EAEAEA, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial manufacturers

## AON3D Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Education - Learn About High Temperature 3D Printing**
  - Image: https://www.aon3d.com/wp-content/uploads/2021/08/AON3D_3D_Printed_Parts.jpg
  - Source: https://www.aon3d.com/learn/
- **PEEK | Additive Manufacturing Materials | AON3D**
  - Image: https://www.aon3d.com/wp-content/uploads/2023/03/lenny-kuhne-jHZ70nRk7Ns-unsplash.jpg
  - Source: https://www.aon3d.com/materials/peek/
- **AON3D - Solutions de Fabrication Additive Industrielle**
  - Image: https://www.aon3d.com/wp-content/uploads/2024/12/Basis-Straight-On-scaled.webp
  - Source: https://www.aon3d.com/fr/
- **New Readyprint™ High Performance Filaments Reduce Complexities of Open  Material Printing - AON3D**
  - Image: https://www.aon3d.com/wp-content/uploads/2023/01/AON3D_Material_Box_web_optimized.webp
  - Source: https://www.aon3d.com/press/readyprint-filaments-launch-announcement/
- **AON3D - Solutions de Fabrication Additive Industrielle**
  - Image: https://www.aon3d.com/wp-content/uploads/2024/12/Qualify-Parts-v2-1920x1080-1.webp
  - Source: https://www.aon3d.com/fr/
- **Solutions de fabrication additive pour le gouvernement fédéral et l'armée.  | AON3D**
  - Image: https://www.aon3d.com/wp-content/uploads/2023/01/humvee_manufacturing-1.webp
  - Source: https://www.aon3d.com/fr/federal-military-additive-manufacturing-solutions/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Neufile Grotesk",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1950FF",
    "secondary": "#007BFF",
    "accent": "#1950FF",
    "background": "#0B0D0F",
    "textPrimary": "#0B0D0F",
    "link": "#6C757D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Neufile Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Neufile Grotesk",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Neufile Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "22px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EAEAEA",
      "textColor": "#1950FF",
      "borderColor": "#1950FF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#EAEAEA",
      "borderColor": "#EAEAEA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22159%22%20height%3D%2227%22%20viewBox%3D%220%200%20159%2027%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M44.6444%2016.0713H51.7544L48.249%206.05117L44.6444%2016.0713ZM55.359%2026.2899L53.1103%2019.9074H43.2885L41.0398%2026.2899H35.8809L45.4381%200.330078H50.8615L60.7494%2026.2899H55.359Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M73.3161%204.56364C68.4879%204.56364%2064.8172%208.59817%2064.8172%2013.3272C64.8172%2018.0231%2068.5541%2022.0245%2073.3161%2022.0245C78.0782%2022.0245%2081.8151%2018.0231%2081.8151%2013.3272C81.8482%208.63124%2078.1444%204.56364%2073.3161%204.56364ZM73.3161%2026.6543C65.9746%2026.6543%2059.9229%2020.7679%2059.9229%2013.3933C59.9229%205.95258%2065.9085%200%2073.3161%200C80.7238%200%2086.7095%205.95258%2086.7095%2013.3933C86.7095%2020.7679%2080.6577%2026.6543%2073.3161%2026.6543Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M106.386%200.330078H111.346V26.2899H106.386L94.4147%208.33299V26.2899H89.4873V0.330078H94.4147L106.386%2018.287V0.330078Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M128.642%2012.7319C129.998%2013.2941%20131.023%2014.0878%20131.783%2015.1791C132.544%2016.2704%20132.908%2017.5601%20132.908%2019.0152C132.908%2021.297%20132.048%2023.1489%20130.295%2024.5379C128.543%2025.9268%20126.261%2026.6213%20123.417%2026.6213C120.606%2026.6213%20118.357%2025.8606%20116.704%2024.3725C115.05%2022.8844%20114.256%2020.9002%20114.29%2018.4199H119.151C119.118%2019.7758%20119.515%2020.801%20120.308%2021.5285C121.102%2022.256%20122.16%2022.6529%20123.483%2022.6529C124.806%2022.6529%20125.897%2022.2891%20126.724%2021.5946C127.551%2020.9002%20127.98%2019.9742%20127.98%2018.8168C127.98%2017.5932%20127.551%2016.6672%20126.658%2016.0058C125.765%2015.3444%20124.607%2015.0137%20123.152%2015.0137H120.97V10.9131H122.755C124.277%2010.9131%20125.434%2010.5824%20126.228%209.95403C127.021%209.32571%20127.418%208.46589%20127.418%207.37458C127.418%206.34942%20127.054%205.52267%20126.294%204.89434C125.533%204.26601%20124.541%203.96839%20123.318%203.96839C121.929%203.96839%20120.87%204.36522%20120.176%205.12583C119.481%205.88644%20119.118%206.91161%20119.184%208.16826H114.29C114.19%205.72109%20114.984%203.76997%20116.671%202.24875C118.357%200.760607%20120.606%200%20123.417%200C126.029%200%20128.146%200.628327%20129.832%201.91805C131.519%203.20778%20132.346%204.89434%20132.346%207.04388C132.346%208.26747%20132.015%209.39185%20131.387%2010.3839C130.725%2011.376%20129.832%2012.1697%20128.642%2012.7319Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M140.514%2022.0901H145.177C147.988%2022.0901%20150.104%2021.2964%20151.592%2019.709C153.081%2018.1217%20153.808%2015.9721%20153.808%2013.2604C153.808%2010.4164%20153.047%208.26685%20151.493%206.74563C149.939%205.25749%20147.855%204.49688%20145.21%204.49688H140.514V22.0901ZM135.587%2026.2899V0.330078H145.607C149.674%200.330078%20152.948%201.52059%20155.362%203.86856C157.776%206.21652%20159%209.39122%20159%2013.3265C159%2017.2949%20157.776%2020.4366%20155.362%2022.7845C152.948%2025.1325%20149.674%2026.2899%20145.607%2026.2899H135.587Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M0%200V7.34151L29.0354%2017.99L31.4164%2011.5083L0%200Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%20%20%3Cpath%20d%3D%22M6.51465%2018.8497V26.6542L24.3724%2019.7757L13.9884%2015.9727L6.51465%2018.8497Z%22%20fill%3D%22%23EAEAEA%22%20style%3D%22fill%3A%20rgb(234%2C%20234%2C%20234)%20!important%3B%22%2F%3E%0A%09%09%09%09%09%09%09%3C%2Fsvg%3E",
    "favicon": "https://www.aon3d.com/wp-content/uploads/2022/07/AON3D_Favicon_510x510-150x150.jpg",
    "ogImage": "https://www.aon3d.com/wp-content/uploads/2023/09/Hylo-URL-Preview.jpg",
    "logoHref": "https://www.aon3d.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'AON3D'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 'Request Demo' has a vibrant blue text color (#1950FF) on a light background, making it stand out as a primary call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Discover Materials ➜",
      "reasoning": "Button #5 'Discover Materials ➜' has a transparent background with white text, making it a suitable secondary action that complements the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial manufacturers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'AON3D'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```