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      "energy": "high",
      "targetAudience": "sales professionals and businesses"
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    },
    {
      "family": "ABC Diatype",
      "google_fonts_url": "https://fonts.google.com/specimen/ABC+Diatype"
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  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Soehne&family=ABC+Diatype&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/apollo-io",
  "agent_instructions": "You are designing or implementing in Apollo.io's brand identity.\n\n# Brand profile\n- Company: Apollo.io\n- Source: https://www.apollo.io/\n- Color scheme: light\n\n# Colors\n- primary: #EBF212\n- secondary: #9CA3AF\n- accent: #EBF212\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #4B690B\n\n# Typography\n- primary: Soehne — https://fonts.google.com/specimen/Soehne\n- heading: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Soehne&family=ABC+Diatype&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#1A1A1A, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#EBF212, textColor=#000000, borderRadius=8px, shadow=none\n- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: sales professionals and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/apollo-io.json",
  "page_markdown": "# Apollo.io Brand Identity\n\nA complete profile of **Apollo.io**'s visual system — colors, typography, components, and personality — extracted from https://www.apollo.io/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/apollo-io\n- Machine-readable JSON: https://characterquilt.com/branding/apollo-io.json\n- Per-page llms.txt: https://characterquilt.com/branding/apollo-io/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #EBF212 |\n| Accent | #EBF212 |\n| Body Font | Soehne |\n| Heading Font | ABC Diatype |\n\n## Color Palette\n\n- primary: #EBF212\n- secondary: #9CA3AF\n- accent: #EBF212\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #4B690B\n\n## Typography\n\n- primary: Soehne — https://fonts.google.com/specimen/Soehne\n- heading: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20height%3D%2226%22%20viewBox%3D%220%200%20152%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M19.5993%200.0862365L19.605%2013.2568C19.6058%2015.3375%2017.4222%2016.6715%2015.6079%2015.6986L2.58376%208.7153C3.57706%207.05795%204.82616%205.57609%206.27427%204.32386L16.489%2013.8945C17.0303%2014.4015%2017.8835%2013.8518%2017.6605%2013.1398L13.6992%200.493553C15.0326%200.17147%2016.4233%200%2017.8536%200C18.4428%200%2019.0248%200.0296814%2019.5993%200.0862365Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.0635%2036.1087L16.0578%2023.0046C16.057%2020.9239%2018.2407%2019.5898%2020.0549%2020.5627L33.0838%2027.5486C32.0838%2029.2016%2030.8289%2030.6786%2029.3751%2031.925L19.1738%2022.3668C18.6326%2021.8598%2017.7793%2022.4095%2018.0023%2023.1215L21.9486%2035.72C20.6338%2036.0329%2019.263%2036.1989%2017.8539%2036.1989C17.2497%2036.1989%2016.6523%2036.1683%2016.0635%2036.1087Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.0105%2016.77L31.4705%206.39392C30.2362%204.92008%2028.7742%203.6486%2027.1384%202.63702L20.2306%2015.8767C19.2709%2017.716%2020.5871%2019.9298%2022.6396%2019.9288L35.6183%2019.923C35.6775%2019.3234%2035.7082%2018.7151%2035.7082%2018.0996C35.7082%2016.6683%2035.5436%2015.2761%2035.2338%2013.9406L22.7549%2017.9576C22.0526%2018.1837%2021.5103%2017.3187%2022.0105%2016.77Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0.0842758%2016.3383L13.0237%2016.3325C15.0764%2016.3317%2016.3923%2018.5454%2015.4327%2020.3846L8.56047%2033.5561C6.93095%2032.547%205.47394%2031.2801%204.24344%2029.8121L13.653%2019.4914C14.1531%2018.9427%2013.6107%2018.0777%2012.9084%2018.3037L0.485078%2022.3029C0.168551%2020.954%200%2019.5467%200%2018.0994C0%2017.5051%200.0290814%2016.9177%200.0842758%2016.3383Z%22%20fill%3D%22%23F8FF2C%22%20style%3D%22fill%3A%20rgb(248%2C%20255%2C%2044)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M57.0218%203.78205H60.6172L72.556%2032.4477H68.5958L64.912%2023.327H52.6694L49.1387%2032.4477H45.3968L57.0218%203.78205ZM58.6968%208.35018L54.052%2019.9528H63.4944L58.6968%208.35018Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M96.0131%2022.4209C96.0131%2016.3054%20100.173%2011.8668%20105.904%2011.8668C111.66%2011.8668%20115.838%2016.3054%20115.838%2022.4209C115.838%2028.5365%20111.66%2032.9753%20105.904%2032.9753C100.173%2032.9753%2096.0131%2028.5365%2096.0131%2022.4209ZM99.7588%2022.4209C99.7588%2027.0223%20102.114%2029.8808%20105.904%2029.8808C109.721%2029.8808%20112.092%2027.0223%20112.092%2022.4209C112.092%2017.8197%20109.721%2014.9613%20105.904%2014.9613C102.114%2014.9613%2099.7588%2017.8197%2099.7588%2022.4209Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M142.109%2011.8668C136.353%2011.8668%20132.175%2016.3054%20132.175%2022.4209C132.175%2028.5365%20136.353%2032.9753%20142.109%2032.9753C147.84%2032.9753%20152%2028.5365%20152%2022.4209C152%2016.3054%20147.84%2011.8668%20142.109%2011.8668ZM142.109%2029.8808C138.292%2029.8808%20135.92%2027.0223%20135.92%2022.4209C135.92%2017.8197%20138.292%2014.9613%20142.109%2014.9613C145.9%2014.9613%20148.254%2017.8197%20148.254%2022.4209C148.254%2027.0223%20145.9%2029.8808%20142.109%2029.8808Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M122.206%2032.4477H118.59V3.78205H122.206V32.4477Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M125.807%2032.4477H129.424V3.78205H125.807V32.4477Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M84.6895%2032.9751C81.7329%2032.9751%2079.5182%2031.5396%2078.241%2029.7601V40H74.6249V12.3935H78.241V15.1162C79.521%2013.318%2081.7375%2011.8667%2084.6895%2011.8667C90.1907%2011.8667%2093.8867%2016.1079%2093.8867%2022.4208C93.8867%2028.7337%2090.1907%2032.9751%2084.6895%2032.9751ZM84.3427%2015.0488C80.6409%2015.0488%2078.081%2017.8451%2078.081%2021.8605V22.9813C78.081%2026.9965%2080.6409%2029.7926%2084.3427%2029.7926C87.9732%2029.7926%2090.1408%2027.0369%2090.1408%2022.4208C90.1408%2017.8047%2087.9732%2015.0488%2084.3427%2015.0488Z%22%20fill%3D%22%23000000%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://www.apollo.io/favicon.ico\n- Social card (og:image): https://www.apollo.io/og-images/home.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#1A1A1A, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#EBF212, textColor=#000000, borderRadius=8px, shadow=none\n- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: sales professionals and businesses\n\n## Apollo.io Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Apollo Cold Calling: Free Course to Master B2B Sales Outreach | Apollo.io**\n  - Image: https://www.apollo.io/_next/image?url=%2Facademy%2Fimages%2Fcourse-cover-images%2Fmake-cold-calls-in-apollo.png&w=3840&q=75\n  - Source: https://www.apollo.io/academy/learn/how-to-make-cold-calls-in-apollo\n- **What Is a Sales Blog? Strategy, Topics, and ROI in 2026 | Apollo**\n  - Image: https://zebscbyr1wzqjbx2.public.blob.vercel-storage.com/apollo-images/sales-blog-infographic-1773743611299.png\n  - Source: https://www.apollo.io/insights/sales-blog\n- **Apollo Sales Playbook: Boost Team Success with Proven Strategies | Apollo.io**\n  - Image: https://www.apollo.io/_next/image?url=%2Facademy%2Fimages%2Fcourse-cover-images%2Fteam-success-with-apollo.png&w=3840&q=75\n  - Source: https://www.apollo.io/academy/learn/how-to-set-your-teams-up-for-success-with-apollo\n- **Apollo.io Blog: Sales Intelligence & B2B Tech Insights | Apollo**\n  - Image: https://www.apollo.io/_next/image?url=https%3A%2F%2Fcdn.buttercms.com%2F7wlJ4AayScua6s6lGBBg&w=3840&q=75\n  - Source: https://www.apollo.io/tech-blog\n- **Win More Deals Using Apollo's Sales Platform**\n  - Image: https://www.apollo.io/_next/image?url=%2Facademy%2Fimages%2Fcourse-cover-images%2Fwin-more-deals-with-apollo.png&w=3840&q=75\n  - Source: https://www.apollo.io/academy/learn/how-to-win-more-deals-with-apollo\n- **Apollo.io Blog: Sales Intelligence & Growth Tactics | Apollo Magazine**\n  - Image: https://www.apollo.io/_next/image?url=https%3A%2F%2Fcdn.buttercms.com%2FK6i1zvODTRSsLkONiG93&w=3840&q=75\n  - Source: https://www.apollo.io/magazine\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Soehne\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"ABC Diatype\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Founders Grotesk Mono\",\n      \"role\": \"monospace\"\n    },\n    {\n      \"family\": \"Season Mix\",\n      \"role\": \"display\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#EBF212\",\n    \"secondary\": \"#9CA3AF\",\n    \"accent\": \"#EBF212\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#4B690B\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Soehne\",\n      \"heading\": \"ABC Diatype\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"__seasonMix_8ad8a6\",\n        \"__seasonMix_Fallback_8ad8a6\"\n      ],\n      \"body\": [\n        \"Soehne\"\n      ],\n      \"paragraph\": [\n        \"__abcDiatype_7121de\",\n        \"__abcDiatype_Fallback_7121de\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"80px\",\n      \"h2\": \"80px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#1A1A1A\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#EBF212\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://www.apollo.io/favicon.ico\",\n    \"ogImage\": \"https://www.apollo.io/og-images/home.jpg\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Sign up for free\",\n      \"reasoning\": \"Button #2 has a vibrant brand color (#EBF212) and action-oriented text ('Sign up for free'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 4,\n      \"text\": \"Sign up with Google\",\n      \"reasoning\": \"Button #4 has a transparent background with a border, making it a suitable secondary CTA distinct from the primary button's vibrant color.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"sales professionals and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}