# Apoxy Brand Identity

A complete profile of **Apoxy**'s visual system — colors, typography, components, and personality — extracted from https://apoxy.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/apoxy
- Machine-readable JSON: https://characterquilt.com/branding/apoxy.json
- Per-page llms.txt: https://characterquilt.com/branding/apoxy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FEF699 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- secondary: #3D91DC
- accent: #FEF699
- background: #FAFAFA
- textPrimary: #242424
- link: #BFAB84

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66905e742cab830340b8fa86/669130f909a1e6ef9950c4d6_apoxy.svg
- Favicon: https://cdn.prod.website-files.com/66905e742cab830340b8fa86/66f254500251a1f405a51e6a_favicon-32x32.png

## UI Components

- buttonPrimary: background=#FEF699, textColor=#242424, borderRadius=0px, shadow=none
- buttonSecondary: background=#242424, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

## Apoxy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Instant API Observability**
  - Image: https://cdn.prod.website-files.com/66905e742cab830340b8fb01/67228dc5c2689df77b776229_observ.png
  - Source: https://apoxy.dev/blog/instant-api-observability
- **Blog**
  - Image: https://cdn.prod.website-files.com/66905e742cab830340b8fb01/672290e8d738ae95f3ca4eb2_fly.png
  - Source: https://apoxy.dev/blog
- **Instant API Observability**
  - Image: https://cdn.prod.website-files.com/66905e742cab830340b8fb01/67227d93fdd50e0ffa77d4dc_riffing.png
  - Source: https://apoxy.dev/blog/instant-api-observability
- **Instant API Observability**
  - Image: https://cdn.prod.website-files.com/66905e742cab830340b8fb01/66fdc659450e8ffdb15f30b3_announcing-blog%20(1)%20(1).png
  - Source: https://apoxy.dev/blog/instant-api-observability
- **About**
  - Image: https://cdn.prod.website-files.com/66905e742cab830340b8fa86/66f24bb71d76678c3dee3743_dmitry.jpg
  - Source: https://apoxy.dev/about
- **About**
  - Image: https://cdn.prod.website-files.com/66905e742cab830340b8fa86/66f24bb76b8fac1b7be80ca4_matt.jpg
  - Source: https://apoxy.dev/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Twkeverett",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#3D91DC",
    "accent": "#FEF699",
    "background": "#FAFAFA",
    "textPrimary": "#242424",
    "link": "#BFAB84"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "68px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FEF699",
      "textColor": "#242424",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#242424",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66905e742cab830340b8fa86/669130f909a1e6ef9950c4d6_apoxy.svg",
    "favicon": "https://cdn.prod.website-files.com/66905e742cab830340b8fa86/66f254500251a1f405a51e6a_favicon-32x32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Website Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apoxy'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started for free",
      "reasoning": "Button #1 has a vibrant background color (#FEF699) and action-oriented text ('Get started for free'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Try Apoxy for free",
      "reasoning": "Button #0 has a different background color (#242424) and also features action-oriented text ('Try Apoxy for free'), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apoxy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```