# App Annie Brand Identity

A complete profile of **App Annie**'s visual system — colors, typography, components, and personality — extracted from https://data.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/app-annie
- Machine-readable JSON: https://characterquilt.com/branding/app-annie.json
- Per-page llms.txt: https://characterquilt.com/branding/app-annie/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FD1F6D |
| Accent | #FD1F6D |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #FD1F6D
- secondary: #0F2346
- accent: #FD1F6D
- background: #F3F5F7
- textPrimary: #111213
- link: #647188

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Favicon: https://www.data.ai/_next/static/images/favicon-60-48290dcbc10d7742ccbf7252e9d2072f.png

## UI Components

- input: background=#FFFFFF, textColor=#0F2346, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FD1F6D, textColor=#FFFFFF, borderRadius=3px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#23252A, borderColor=#E7E8EC, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## App Annie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Top Games**
  - Image: https://helpcenter.data.ai/community/servlet/rtaImage?eid=ka06F000000Fpfh&feoid=00N6F00000X25sU&refid=0EM6F000009IoY6
  - Source: https://helpcenter.data.ai/community/s/article/Top-Games
- **How to Incorporate ASO Into Your Marketing Strategy**
  - Image: https://images.ctfassets.net/vfkpgemp7ek3/1M7ZnC3yt3twmejGlYsWXq/9a45d7e2a3db56698410cf5996b37c9a/ASO_Playbook_EN_pg8_.png
  - Source: https://www.data.ai/en/insights/aso-app-store-optimization/aso-app-store-optimization-free-guide/
- **Top Apps Report Guide (2021 Release)**
  - Image: https://helpcenter.data.ai/community/servlet/rtaImage?eid=ka0IS00000001Rv&feoid=00N6F00000X25sU&refid=0EM6F000009IoXr
  - Source: https://helpcenter.data.ai/community/s/article/Top-Apps-Report-Guide-2021-Release
- **How to Incorporate ASO Into Your Marketing Strategy**
  - Image: https://images.ctfassets.net/vfkpgemp7ek3/3zpQrbhneJdNpjbuLbz2r4/8e66ff14b7ee4d27cfd0d9d9616b82bb/Blog_-_ASO_Playbook.jpg
  - Source: https://www.data.ai/en/insights/aso-app-store-optimization/aso-app-store-optimization-free-guide/
- **Downloads & Revenue] Product Overview: Metrics & Methodology**
  - Image: https://helpcenter.data.ai/community/servlet/rtaImage?eid=ka0IS0000000XDo&feoid=00N6F00000X25sU&refid=0EM6F00000EyB3m
  - Source: https://helpcenter.data.ai/community/s/article/Downloads-Revenue-Product-Overview-Metrics-Methodology
- **Sensor Tower Acquires data.ai**
  - Image: https://images.ctfassets.net/vfkpgemp7ek3/5cdCtac6EkWPCEmNywpd8t/e81434cd60b797764c9ab8e771535129/BLOG__4_.jpg
  - Source: https://go.data.ai/2022-MLS.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FD1F6D",
    "secondary": "#0F2346",
    "accent": "#FD1F6D",
    "background": "#F3F5F7",
    "textPrimary": "#111213",
    "link": "#647188"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F2346",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FD1F6D",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#23252A",
      "borderColor": "#E7E8EC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.data.ai/_next/static/images/favicon-60-48290dcbc10d7742ccbf7252e9d2072f.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is not located in the header and does not have strong indicators of being the main brand logo. It lacks visibility and typical placement for a primary logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Log in",
      "reasoning": "Button #0 uses the brand's primary color (#FD1F6D), which is vibrant and stands out as the main call-to-action for logging in."
    },
    "secondary": {
      "index": 1,
      "text": "Create an account with",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action to create an account, which is less prominent than logging in."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is not located in the header and does not have strong indicators of being the main brand logo. It lacks visibility and typical placement for a primary logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```