# Appcubator Brand Identity

A complete profile of **Appcubator**'s visual system — colors, typography, components, and personality — extracted from http://appcubator.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/appcubator
- Machine-readable JSON: https://characterquilt.com/branding/appcubator.json
- Per-page llms.txt: https://characterquilt.com/branding/appcubator/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FC5F2C |
| Accent | #FC5F2C |
| Body Font | Inter |
| Heading Font | DM Sans |

## Color Palette

- primary: #FC5F2C
- secondary: #0C2D60
- accent: #FC5F2C
- background: #F7F9FF
- textPrimary: #414E62
- link: #414E62

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Favicon: https://appcubator.com/img/favicon.png
- Social card (og:image): https://appcubator.com/img/1200x630.jpg

## UI Components

- input: background=#FFFFFF, textColor=#414E62, borderColor=#97A1AF, borderRadius=12px, shadow=none
- buttonPrimary: background=#FBFCFF, textColor=#FC5F2C, borderColor=#FC5F2C, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: businesses looking to purchase the domain

## Appcubator Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Abhishek Chadha - Software Engineer | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQGrC02BMzau8w/feedshare-shrink_800/B56ZsG9I5aGsAo-/0/1765348250038?e=2147483647&v=beta&t=BAlsxqaDgpLn9wbdOUwiF83bZtizCZf7LDIaWY35GWQ
  - Source: https://www.linkedin.com/in/abhishek-chadha-53b09364
- **Karan Sikka - Software Engineer | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQFXBFVhstXfFw/feedshare-shrink_800/B4EZot0HriGUAk-/0/1761705230924?e=2147483647&v=beta&t=1O5Y0bMoWorzoa09QLx3Kfqs0es4w6_qtTkbN40WZ58
  - Source: https://www.linkedin.com/in/karansikka
- **WeValet - Apps on Google Play**
  - Image: https://play-lh.googleusercontent.com/bptMEuloZit-8nKRAm088zos1oBDRkdUtOzd0lVaHQSi1xsjQ7HJIklp0IhRQC9aAns=w600-h300-pc0xffffff-pd
  - Source: https://play.google.com/store/apps/details?id=com.customer.we_valet_app
- **WeValet - Apps on Google Play**
  - Image: https://play-lh.googleusercontent.com/bptMEuloZit-8nKRAm088zos1oBDRkdUtOzd0lVaHQSi1xsjQ7HJIklp0IhRQC9aAns
  - Source: https://play.google.com/store/apps/details?id=com.customer.we_valet_app
- **Karan Sikka - Software Engineer | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4D22AQHBxeVPLeFWRA/feedshare-shrink_800/B4DZz.qYDwIIAc-/0/1773799047940?e=2147483647&v=beta&t=zz8W8etGTaqqmTXYMNsdyyO5Z1aSKvzFS07eqlTu4cY
  - Source: https://www.linkedin.com/in/karansikka
- **Stephanie Yang, Author at TechCrunch**
  - Image: https://techcrunch.com/wp-content/uploads/2021/01/bafeefb6df8b1f789a3cadf9206b393d.jpg.jpg
  - Source: https://techcrunch.com/author/stephanie-yang/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FC5F2C",
    "secondary": "#0C2D60",
    "accent": "#FC5F2C",
    "background": "#F7F9FF",
    "textPrimary": "#414E62",
    "link": "#414E62"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#414E62",
      "borderColor": "#97A1AF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FBFCFF",
      "textColor": "#FC5F2C",
      "borderColor": "#FC5F2C",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://appcubator.com/img/favicon.png",
    "ogImage": "https://appcubator.com/img/1200x630.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found that matches 'APPCUBATOR.COM'. The visible logos are not in the header and do not link to the homepage, indicating they are not the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Make an Offer",
      "reasoning": "The button 'Make an Offer' is the only button available and uses a vibrant color scheme with a border color matching the primary brand color (#FC5F2C), making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "businesses looking to purchase the domain"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found that matches 'APPCUBATOR.COM'. The visible logos are not in the header and do not link to the homepage, indicating they are not the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```