# Applied Labs Brand Identity A complete profile of **Applied Labs**'s visual system — colors, typography, components, and personality — extracted from https://appliedlabs.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/applied-labs - Machine-readable JSON: https://characterquilt.com/branding/applied-labs.json - Per-page llms.txt: https://characterquilt.com/branding/applied-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #8A715E | | Accent | #0051FF | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #8A715E - accent: #0051FF - background: #000000 - textPrimary: #000000 - link: #0051FF ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20aria-hidden%3D%22true%22%20class%3D%22h-%5B18px%5D%20w-%5B18px%5D%20shrink-0%22%20fill%3D%22none%22%20focusable%3D%22false%22%20viewBox%3D%22100%2095.9087%20300%20308.1833%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22M306.742%2095.9087L250.104%20154.248V250.039H341.114L400%20190.977H306.742V95.9087ZM193.258%20404.092L249.926%20345.752V249.962H158.916L100%20309.023H193.258V404.092Z%22%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://appliedlabs.ai/favicon.ico?favicon.09ke0bi29h3~s.ico?dpl=dpl_5NUXSzX4Co7Xt5fhpctoq14DW1BG - Social card (og:image): https://appliedlabs.ai/og.jpg ## UI Components - input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#00040D, textColor=#0051FF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=9px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: businesses seeking AI solutions for customer support ## Applied Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Applied Labs | On-Brand AI Agents for Customer Support & CX** - Image: https://image.mux.com/9E026SEkgqvPa7o4cyBM475OLpTDW7zqfGR8LjOWqoHc/thumbnail.jpg?time=0&width=4096 - Source: https://appliedlabs.ai/ - **Applied Labs Blog** - Image: https://appliedlabs.ai/blog/nabis.png - Source: https://appliedlabs.ai/blog - **Applied Labs Blog** - Image: https://cdn.applied.guide/media/5f76e07c-ce17-436b-b819-6eb834aa2188/5287a584-fe7f-4732-b870-7e25d7aa5102.webp - Source: https://appliedlabs.ai/blog - **Applied Labs Blog** - Image: https://cdn.applied.guide/website/AI-Agent-Lifecyclev2.webp - Source: https://appliedlabs.ai/blog - **Applied Labs | On-Brand AI Agents for Customer Support & CX** - Image: https://image.mux.com/MfEO01IRWDbGh5Zb25z5IWlEwHztYM2E1y4Y55wWYezo/thumbnail.jpg?time=0&width=4096 - Source: https://appliedlabs.ai/ - **Connectors - From Answers to Actions** - Image: https://appliedlabs.ai/og?title=Connectors+-+From+Answers+to+Actions&image=%2Fblog%2Fconnectors-2.png - Source: https://appliedlabs.ai/blog/connectors ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#8A715E", "accent": "#0051FF", "background": "#000000", "textPrimary": "#000000", "link": "#0051FF" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist" ], "body": [ "Geist" ], "paragraph": [ "Geist" ] }, "fontSizes": { "h1": "48px", "h2": "16px", "body": "15px" } }, "spacing": { "baseUnit": 6, "borderRadius": "2px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#00040D", "textColor": "#0051FF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0A0A0A", "borderRadius": "9px", "borderRadiusCorners": { "topLeft": "9px", "topRight": "9px", "bottomRight": "9px", "bottomLeft": "9px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20aria-hidden%3D%22true%22%20class%3D%22h-%5B18px%5D%20w-%5B18px%5D%20shrink-0%22%20fill%3D%22none%22%20focusable%3D%22false%22%20viewBox%3D%22100%2095.9087%20300%20308.1833%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22M306.742%2095.9087L250.104%20154.248V250.039H341.114L400%20190.977H306.742V95.9087ZM193.258%20404.092L249.926%20345.752V249.962H158.916L100%20309.023H193.258V404.092Z%22%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://appliedlabs.ai/favicon.ico?favicon.09ke0bi29h3~s.ico?dpl=dpl_5NUXSzX4Co7Xt5fhpctoq14DW1BG", "ogImage": "https://appliedlabs.ai/og.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Get Started", "reasoning": "Button #2 'Get Started' uses a vibrant blue color (#0051FF) which is typically associated with primary CTAs. The text is action-oriented, making it a strong candidate for the primary button." }, "secondary": { "index": 4, "text": "“I just don't think you get that level of partnership with any other customer support tool.”Brands30", "reasoning": "Button #4 has a light background (#FFFFFF) and serves as a secondary action with a testimonial text, making it suitable as a secondary button." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "businesses seeking AI solutions for customer support" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```