{ "name": "AppNexus", "slug": "appnexus", "domain": "https://siliconangle.com", "sources": [ "forbes_cloud_100" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Arimo", "role": "unknown" } ], "colors": { "primary": "#337AB7", "secondary": "#3E6373", "accent": "#E02D2D", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#9C0013" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Roboto", "sans-serif" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "14px", "h2": "24px", "body": "13px" } }, "spacing": { "baseUnit": 6, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E02D2D", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#9C0013", "borderColor": "#9C0013", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/SA-web-logo-300x58.png", "favicon": "https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/favicon-SA.png", "ogImage": "https://siliconangle.com/files/2015/08/PLACEHOLDER-SiliconANGLE.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GOT IT!", "reasoning": "Button #0 uses a vibrant red/orange color (#E02D2D), which is eye-catching and typically used for primary CTAs. The text 'GOT IT!' suggests an action-oriented purpose, reinforcing its primary role." }, "secondary": { "index": 1, "text": "SEE MORE", "reasoning": "Button #1 has a white background with a red text color, making it less prominent than Button #0. It serves as a secondary action with the text 'SEE MORE', which is common for secondary CTAs." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "technology professionals and enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/appnexus/a89a2a4d12.webp", "alt": "SiliconANGLE", "source_url": "https://siliconangle.com/tag/refresh25eventpage/", "image_url": "https://siliconangle.com/wp-content/blogs.dir/1/files/2025/11/1-fa9840c4.jpg", "width": 4032, "height": 3024, "bytes": 2401839, "query": "site:siliconangle.com", "query_suffix": "site:siliconangle.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/appnexus/ad2070ee4c.webp", "alt": "5 Minimalist Static Blog Generators to Check Out - SiliconANGLE", "source_url": "https://siliconangle.com/2012/03/20/5-minimalist-static-html-blog-generators-to-check-out/", "image_url": "http://siliconangle.com/files/2012/03/markdown.png", "width": 300, "height": 373, "bytes": 85014, "query": "site:siliconangle.com blog", "query_suffix": "site:siliconangle.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/appnexus/637ac564db.webp", "alt": "Multiverse Computing raises €25M to deliver more efficient LLMs using quantum-inspired algorithms - SiliconANGLE", "source_url": "https://siliconangle.com/2024/03/05/multiverse-computing-raises-e25m-deliver-efficient-llms-using-quantum-inspired-algorithms/", "image_url": "https://research-assets.cbinsights.com/2023/06/16094633/AI-100-2023-Map.png", "width": 4000, "height": 3012, "bytes": 347412, "query": "site:siliconangle.com", "query_suffix": "site:siliconangle.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/appnexus/e592776daa.webp", "alt": "5 Alternatives to Tumblr In Case Yahoo! Screws It Up - SiliconANGLE", "source_url": "https://siliconangle.com/2013/05/21/5-alternatives-to-tumblr-in-case-yahoo-screws-it-up/", "image_url": "http://siliconangle.com/files/2013/05/tumblr-300x300.png", "width": 300, "height": 300, "bytes": 70454, "query": "site:siliconangle.com blog", "query_suffix": "site:siliconangle.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/appnexus/aabc11582b.webp", "alt": "Apple launches a blog dedicated to sharing machine learning research - SiliconANGLE", "source_url": "https://siliconangle.com/2017/07/19/apple-launched-blog-dedicated-sharing-machine-learning-research/", "image_url": "https://d15shllkswkct0.cloudfront.net/wp-content/blogs.dir/1/files/2017/07/computer-1185569_960_720.jpg", "width": 960, "height": 639, "bytes": 155612, "query": "site:siliconangle.com blog", "query_suffix": "site:siliconangle.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/appnexus/6c7f1d8ff5.webp", "alt": "SiliconANGLE", "source_url": "https://siliconangle.com/category/cube-event-coverage/", "image_url": "https://siliconangle.com/wp-content/blogs.dir/1/files/2026/04/IMG_9562-e1776963305319.jpg", "width": 5006, "height": 2804, "bytes": 767315, "query": "site:siliconangle.com", "query_suffix": "site:siliconangle.com" } ], "font_resources": [ { "family": "Roboto", "google_fonts_url": "https://fonts.google.com/specimen/Roboto" }, { "family": "Roboto", "google_fonts_url": "https://fonts.google.com/specimen/Roboto" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/appnexus", "agent_instructions": "You are designing or implementing in AppNexus's brand identity.\n\n# Brand profile\n- Company: AppNexus\n- Source: https://siliconangle.com\n- Color scheme: light\n\n# Colors\n- primary: #337AB7\n- secondary: #3E6373\n- accent: #E02D2D\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #9C0013\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#E02D2D, textColor=#FFFFFF, borderRadius=3px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#9C0013, borderColor=#9C0013, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: technology professionals and enthusiasts\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/appnexus.json", "page_markdown": "# AppNexus Brand Identity\n\nA complete profile of **AppNexus**'s visual system — colors, typography, components, and personality — extracted from https://siliconangle.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/appnexus\n- Machine-readable JSON: https://characterquilt.com/branding/appnexus.json\n- Per-page llms.txt: https://characterquilt.com/branding/appnexus/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #337AB7 |\n| Accent | #E02D2D |\n| Body Font | Roboto |\n| Heading Font | Roboto |\n\n## Color Palette\n\n- primary: #337AB7\n- secondary: #3E6373\n- accent: #E02D2D\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #9C0013\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\n## Visual Assets\n\n- Logo: https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/SA-web-logo-300x58.png\n- Favicon: https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/favicon-SA.png\n- Social card (og:image): https://siliconangle.com/files/2015/08/PLACEHOLDER-SiliconANGLE.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#E02D2D, textColor=#FFFFFF, borderRadius=3px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#9C0013, borderColor=#9C0013, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: technology professionals and enthusiasts\n\n## AppNexus Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **SiliconANGLE**\n - Image: https://siliconangle.com/wp-content/blogs.dir/1/files/2025/11/1-fa9840c4.jpg\n - Source: https://siliconangle.com/tag/refresh25eventpage/\n- **5 Minimalist Static Blog Generators to Check Out - SiliconANGLE**\n - Image: http://siliconangle.com/files/2012/03/markdown.png\n - Source: https://siliconangle.com/2012/03/20/5-minimalist-static-html-blog-generators-to-check-out/\n- **Multiverse Computing raises €25M to deliver more efficient LLMs using quantum-inspired algorithms - SiliconANGLE**\n - Image: https://research-assets.cbinsights.com/2023/06/16094633/AI-100-2023-Map.png\n - Source: https://siliconangle.com/2024/03/05/multiverse-computing-raises-e25m-deliver-efficient-llms-using-quantum-inspired-algorithms/\n- **5 Alternatives to Tumblr In Case Yahoo! Screws It Up - SiliconANGLE**\n - Image: http://siliconangle.com/files/2013/05/tumblr-300x300.png\n - Source: https://siliconangle.com/2013/05/21/5-alternatives-to-tumblr-in-case-yahoo-screws-it-up/\n- **Apple launches a blog dedicated to sharing machine learning research - SiliconANGLE**\n - Image: https://d15shllkswkct0.cloudfront.net/wp-content/blogs.dir/1/files/2017/07/computer-1185569_960_720.jpg\n - Source: https://siliconangle.com/2017/07/19/apple-launched-blog-dedicated-sharing-machine-learning-research/\n- **SiliconANGLE**\n - Image: https://siliconangle.com/wp-content/blogs.dir/1/files/2026/04/IMG_9562-e1776963305319.jpg\n - Source: https://siliconangle.com/category/cube-event-coverage/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arimo\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#337AB7\",\n \"secondary\": \"#3E6373\",\n \"accent\": \"#E02D2D\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#9C0013\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Roboto\",\n \"heading\": \"Roboto\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Roboto\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Roboto\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Roboto\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"14px\",\n \"h2\": \"24px\",\n \"body\": \"13px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 6,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#E02D2D\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"3px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"3px\",\n \"topRight\": \"3px\",\n \"bottomRight\": \"3px\",\n \"bottomLeft\": \"3px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#9C0013\",\n \"borderColor\": \"#9C0013\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/SA-web-logo-300x58.png\",\n \"favicon\": \"https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/favicon-SA.png\",\n \"ogImage\": \"https://siliconangle.com/files/2015/08/PLACEHOLDER-SiliconANGLE.png\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.\",\n \"confidence\": 0.9,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"GOT IT!\",\n \"reasoning\": \"Button #0 uses a vibrant red/orange color (#E02D2D), which is eye-catching and typically used for primary CTAs. The text 'GOT IT!' suggests an action-oriented purpose, reinforcing its primary role.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"SEE MORE\",\n \"reasoning\": \"Button #1 has a white background with a red text color, making it less prominent than Button #0. It serves as a secondary action with the text 'SEE MORE', which is common for secondary CTAs.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"technology professionals and enthusiasts\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }