# AppNexus Brand Identity A complete profile of **AppNexus**'s visual system — colors, typography, components, and personality — extracted from https://siliconangle.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/appnexus - Machine-readable JSON: https://characterquilt.com/branding/appnexus.json - Per-page llms.txt: https://characterquilt.com/branding/appnexus/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #337AB7 | | Accent | #E02D2D | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #337AB7 - secondary: #3E6373 - accent: #E02D2D - background: #FFFFFF - textPrimary: #000000 - link: #9C0013 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/SA-web-logo-300x58.png - Favicon: https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/favicon-SA.png - Social card (og:image): https://siliconangle.com/files/2015/08/PLACEHOLDER-SiliconANGLE.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#E02D2D, textColor=#FFFFFF, borderRadius=3px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#9C0013, borderColor=#9C0013, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: technology professionals and enthusiasts ## AppNexus Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **SiliconANGLE** - Image: https://siliconangle.com/wp-content/blogs.dir/1/files/2025/11/1-fa9840c4.jpg - Source: https://siliconangle.com/tag/refresh25eventpage/ - **5 Minimalist Static Blog Generators to Check Out - SiliconANGLE** - Image: http://siliconangle.com/files/2012/03/markdown.png - Source: https://siliconangle.com/2012/03/20/5-minimalist-static-html-blog-generators-to-check-out/ - **Multiverse Computing raises €25M to deliver more efficient LLMs using quantum-inspired algorithms - SiliconANGLE** - Image: https://research-assets.cbinsights.com/2023/06/16094633/AI-100-2023-Map.png - Source: https://siliconangle.com/2024/03/05/multiverse-computing-raises-e25m-deliver-efficient-llms-using-quantum-inspired-algorithms/ - **5 Alternatives to Tumblr In Case Yahoo! Screws It Up - SiliconANGLE** - Image: http://siliconangle.com/files/2013/05/tumblr-300x300.png - Source: https://siliconangle.com/2013/05/21/5-alternatives-to-tumblr-in-case-yahoo-screws-it-up/ - **Apple launches a blog dedicated to sharing machine learning research - SiliconANGLE** - Image: https://d15shllkswkct0.cloudfront.net/wp-content/blogs.dir/1/files/2017/07/computer-1185569_960_720.jpg - Source: https://siliconangle.com/2017/07/19/apple-launched-blog-dedicated-sharing-machine-learning-research/ - **SiliconANGLE** - Image: https://siliconangle.com/wp-content/blogs.dir/1/files/2026/04/IMG_9562-e1776963305319.jpg - Source: https://siliconangle.com/category/cube-event-coverage/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Arimo", "role": "unknown" } ], "colors": { "primary": "#337AB7", "secondary": "#3E6373", "accent": "#E02D2D", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#9C0013" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Roboto", "sans-serif" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "14px", "h2": "24px", "body": "13px" } }, "spacing": { "baseUnit": 6, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E02D2D", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#9C0013", "borderColor": "#9C0013", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/SA-web-logo-300x58.png", "favicon": "https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/favicon-SA.png", "ogImage": "https://siliconangle.com/files/2015/08/PLACEHOLDER-SiliconANGLE.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GOT IT!", "reasoning": "Button #0 uses a vibrant red/orange color (#E02D2D), which is eye-catching and typically used for primary CTAs. The text 'GOT IT!' suggests an action-oriented purpose, reinforcing its primary role." }, "secondary": { "index": 1, "text": "SEE MORE", "reasoning": "Button #1 has a white background with a red text color, making it less prominent than Button #0. It serves as a secondary action with the text 'SEE MORE', which is common for secondary CTAs." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "technology professionals and enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```