# Apprentice Health Brand Identity

A complete profile of **Apprentice Health**'s visual system — colors, typography, components, and personality — extracted from https://www.apprenticehealth.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/apprentice-health
- Machine-readable JSON: https://characterquilt.com/branding/apprentice-health.json
- Per-page llms.txt: https://characterquilt.com/branding/apprentice-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #828D9C |
| Accent | #00C3FF |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #828D9C
- secondary: #00C3FF
- accent: #00C3FF
- background: #FAFAFA
- textPrimary: #313D4D
- link: #313D4D

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.apprenticehealth.com/assets/images/logo-dark.svg
- Favicon: https://www.apprenticehealth.com/assets/images/favicon.ico

## UI Components

- buttonPrimary: background=#00C3FF, textColor=#FFFFFF, borderColor=#00C3FF, borderRadius=10px, shadow=rgba(24, 29, 51, 0.08) 0px 12px 30px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## Apprentice Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Apprentice Health**
  - Image: https://www.apprenticehealth.com/assets/images/about/alice.jpg
  - Source: https://www.apprenticehealth.com/about.html
- **Company Overview | The Apprentice Health Blog**
  - Image: https://www.apprenticehealth.com/resources/images/Our-Approach.png
  - Source: https://www.apprenticehealth.com/resources/company-overview-the-apprentice-health-blog.html
- **Schedule**
  - Image: https://www.apprenticehealth.com/assets/images/bg-schedule.png
  - Source: https://www.apprenticehealth.com/scheduling.html
- **The clinical case for reducing patient wait times**
  - Image: https://www.apprenticehealth.com/resources/images/Screen-Shot-2020-03-13-at-6.03.31-PM.png
  - Source: https://www.apprenticehealth.com/resources/the-clinical-case-for-reducing-patient-wait-times.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#828D9C",
    "secondary": "#00C3FF",
    "accent": "#00C3FF",
    "background": "#FAFAFA",
    "textPrimary": "#313D4D",
    "link": "#313D4D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00C3FF",
      "textColor": "#FFFFFF",
      "borderColor": "#00C3FF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(24, 29, 51, 0.08) 0px 12px 30px 0px"
    }
  },
  "images": {
    "logo": "https://www.apprenticehealth.com/assets/images/logo-dark.svg",
    "favicon": "https://www.apprenticehealth.com/assets/images/favicon.ico",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apprentice Health'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "The button 'Schedule a Demo' is likely the primary CTA due to its action-oriented text and vibrant blue color, which is consistent with the brand's accent color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same vibrant blue color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Apprentice Health'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```