{
  "name": "Apptio",
  "slug": "apptio",
  "domain": "https://apptio.com",
  "sources": [
    "forbes_cloud_100"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Lato",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#266CFF",
      "secondary": "#FF5A6E",
      "accent": "#266CFF",
      "background": "#FFFFFF",
      "textPrimary": "#1E2124",
      "link": "#008F89"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lato",
        "heading": "Lato"
      },
      "fontStacks": {
        "heading": [
          "Lato",
          "sans-serif"
        ],
        "body": [
          "Lato",
          "sans-serif"
        ],
        "paragraph": [
          "Lato",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "60.8px",
        "h2": "36px",
        "body": "15.4px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "6px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#686E73",
        "borderColor": "#1E2124",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#266CFF",
        "textColor": "#FFFFFF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(0, 0, 0, 0.08) 0px 2px 4px 0px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#1E2124",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(0, 0, 0, 0.08) 0px 2px 4px 0px"
      }
    },
    "images": {
      "logo": "https://cdn.shortpixel.ai/spai/ret_img/www.apptio.com/wp-content/uploads/Apptio-IBM-Logo-Color-1.svg",
      "favicon": "https://www.apptio.com/wp-content/uploads/favicon.ico",
      "ogImage": "https://www.apptio.com/wp-content/uploads/Apptio-anIBMCompany-social.png",
      "logoHref": "https://www.apptio.com",
      "logoAlt": "Apptio"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Apptio'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Request Your Demo",
        "reasoning": "Button #8 'Request Your Demo' uses the vibrant brand color #266CFF, which aligns with the primary brand color and has action-oriented text, making it the main call-to-action."
      },
      "secondary": {
        "index": 10,
        "text": "Explore More Solutions",
        "reasoning": "Button #5 'Explore More Solutions' has a different background color (#FFFFFF) and serves as a secondary action with less emphasis."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "technology decision-makers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Apptio'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/apptio/6cad0a5734.webp",
      "alt": "TBM Conference - TBM by Design - Apptio",
      "source_url": "https://www.apptio.com/tbm-conference/",
      "image_url": "https://cdn.shortpixel.ai/spai/q_lossless+ret_img+to_webp/www.apptio.com/wp-content/uploads/TBMC25-Matt-Guarini.jpg",
      "width": 5472,
      "height": 3648,
      "bytes": 606324,
      "query": "site:apptio.com",
      "query_suffix": "site:apptio.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/apptio/9e9b0de824.webp",
      "alt": "Digitizing the PI Planning Experience - Apptio",
      "source_url": "https://www.apptio.com/blog/digitizing-the-pi-planning-experience/",
      "image_url": "https://www.apptio.com/wp-content/uploads/T3950-Digitizing-the-PI-Planning-Experience-blog-graphic-1.png",
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      "bytes": 69730,
      "query": "site:apptio.com blog",
      "query_suffix": "site:apptio.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/apptio/2932646f3f.webp",
      "alt": "Public Sector IT – Optimize Government Technology Spend",
      "source_url": "https://www.apptio.com/solutions/public-sector-it/",
      "image_url": "https://cdn.shortpixel.ai/spai/w_977+q_lossless+ret_img+to_webp/www.apptio.com/wp-content/uploads/PubSec-Summit-24-Session-Title-Card-5.png",
      "width": 4000,
      "height": 2250,
      "bytes": 226373,
      "query": "site:apptio.com",
      "query_suffix": "site:apptio.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/apptio/7134dc9276.webp",
      "alt": "From Guesswork to Confidence: Introducing Intelligent Forecasting for Tech  Spend Planning - Apptio",
      "source_url": "https://www.apptio.com/blog/from-guesswork-to-confidence-introducing-intelligent-forecasting-for-tech-spend-planning/",
      "image_url": "https://www.apptio.com/wp-content/uploads/4107400_Intelligent-Forecasting-Blog_social-custom_1200x628.png",
      "width": 1200,
      "height": 628,
      "bytes": 168046,
      "query": "site:apptio.com blog",
      "query_suffix": "site:apptio.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/apptio/0016e19635.webp",
      "alt": "Introducing IBM Apptio Mainframe TCO: Complete Visibility into Mainframe  Costs and Usage - Apptio",
      "source_url": "https://www.apptio.com/blog/introducing-ibm-apptio-mainframe-tco-complete-visibility-into-mainframe-costs-and-usage/",
      "image_url": "https://www.apptio.com/wp-content/uploads/Mainframe-Cost-Transparency.png",
      "width": 3217,
      "height": 3056,
      "bytes": 791187,
      "query": "site:apptio.com",
      "query_suffix": "site:apptio.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/apptio/5a0c8a3dd4.webp",
      "alt": "10 Lean Agile Principles That Transform Your Business - Apptio",
      "source_url": "https://www.apptio.com/blog/10-lean-agile-principles-that-transform-your-business/",
      "image_url": "https://www.apptio.com/wp-content/uploads/T2508-10-Lean-Agile-Principles-That-Transform-Your-Business-blog-graphic-1.png",
      "width": 1920,
      "height": 720,
      "bytes": 134841,
      "query": "site:apptio.com blog",
      "query_suffix": "site:apptio.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    },
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/apptio",
  "agent_instructions": "You are designing or implementing in Apptio's brand identity.\n\n# Brand profile\n- Company: Apptio\n- Source: https://apptio.com\n- Color scheme: light\n\n# Colors\n- primary: #266CFF\n- secondary: #FF5A6E\n- accent: #266CFF\n- background: #FFFFFF\n- textPrimary: #1E2124\n- link: #008F89\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#686E73, borderColor=#1E2124, borderRadius=8px, shadow=none\n- buttonPrimary: background=#266CFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 2px 4px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#1E2124, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 2px 4px 0px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: technology decision-makers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/apptio.json",
  "page_markdown": "# Apptio Brand Identity\n\nA complete profile of **Apptio**'s visual system — colors, typography, components, and personality — extracted from https://apptio.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/apptio\n- Machine-readable JSON: https://characterquilt.com/branding/apptio.json\n- Per-page llms.txt: https://characterquilt.com/branding/apptio/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #266CFF |\n| Accent | #266CFF |\n| Body Font | Lato |\n| Heading Font | Lato |\n\n## Color Palette\n\n- primary: #266CFF\n- secondary: #FF5A6E\n- accent: #266CFF\n- background: #FFFFFF\n- textPrimary: #1E2124\n- link: #008F89\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\n## Visual Assets\n\n- Logo: https://cdn.shortpixel.ai/spai/ret_img/www.apptio.com/wp-content/uploads/Apptio-IBM-Logo-Color-1.svg\n- Favicon: https://www.apptio.com/wp-content/uploads/favicon.ico\n- Social card (og:image): https://www.apptio.com/wp-content/uploads/Apptio-anIBMCompany-social.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#686E73, borderColor=#1E2124, borderRadius=8px, shadow=none\n- buttonPrimary: background=#266CFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 2px 4px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#1E2124, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 2px 4px 0px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: technology decision-makers\n\n## Apptio Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **TBM Conference - TBM by Design - Apptio**\n  - Image: https://cdn.shortpixel.ai/spai/q_lossless+ret_img+to_webp/www.apptio.com/wp-content/uploads/TBMC25-Matt-Guarini.jpg\n  - Source: https://www.apptio.com/tbm-conference/\n- **Digitizing the PI Planning Experience - Apptio**\n  - Image: https://www.apptio.com/wp-content/uploads/T3950-Digitizing-the-PI-Planning-Experience-blog-graphic-1.png\n  - Source: https://www.apptio.com/blog/digitizing-the-pi-planning-experience/\n- **Public Sector IT – Optimize Government Technology Spend**\n  - Image: https://cdn.shortpixel.ai/spai/w_977+q_lossless+ret_img+to_webp/www.apptio.com/wp-content/uploads/PubSec-Summit-24-Session-Title-Card-5.png\n  - Source: https://www.apptio.com/solutions/public-sector-it/\n- **From Guesswork to Confidence: Introducing Intelligent Forecasting for Tech  Spend Planning - Apptio**\n  - Image: https://www.apptio.com/wp-content/uploads/4107400_Intelligent-Forecasting-Blog_social-custom_1200x628.png\n  - Source: https://www.apptio.com/blog/from-guesswork-to-confidence-introducing-intelligent-forecasting-for-tech-spend-planning/\n- **Introducing IBM Apptio Mainframe TCO: Complete Visibility into Mainframe  Costs and Usage - Apptio**\n  - Image: https://www.apptio.com/wp-content/uploads/Mainframe-Cost-Transparency.png\n  - Source: https://www.apptio.com/blog/introducing-ibm-apptio-mainframe-tco-complete-visibility-into-mainframe-costs-and-usage/\n- **10 Lean Agile Principles That Transform Your Business - Apptio**\n  - Image: https://www.apptio.com/wp-content/uploads/T2508-10-Lean-Agile-Principles-That-Transform-Your-Business-blog-graphic-1.png\n  - Source: https://www.apptio.com/blog/10-lean-agile-principles-that-transform-your-business/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#266CFF\",\n    \"secondary\": \"#FF5A6E\",\n    \"accent\": \"#266CFF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#1E2124\",\n    \"link\": \"#008F89\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lato\",\n      \"heading\": \"Lato\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Lato\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Lato\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Lato\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60.8px\",\n      \"h2\": \"36px\",\n      \"body\": \"15.4px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#686E73\",\n      \"borderColor\": \"#1E2124\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#266CFF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0.08) 0px 2px 4px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#1E2124\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0.08) 0px 2px 4px 0px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.shortpixel.ai/spai/ret_img/www.apptio.com/wp-content/uploads/Apptio-IBM-Logo-Color-1.svg\",\n    \"favicon\": \"https://www.apptio.com/wp-content/uploads/favicon.ico\",\n    \"ogImage\": \"https://www.apptio.com/wp-content/uploads/Apptio-anIBMCompany-social.png\",\n    \"logoHref\": \"https://www.apptio.com\",\n    \"logoAlt\": \"Apptio\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Apptio'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Request Your Demo\",\n      \"reasoning\": \"Button #8 'Request Your Demo' uses the vibrant brand color #266CFF, which aligns with the primary brand color and has action-oriented text, making it the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 10,\n      \"text\": \"Explore More Solutions\",\n      \"reasoning\": \"Button #5 'Explore More Solutions' has a different background color (#FFFFFF) and serves as a secondary action with less emphasis.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"technology decision-makers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Apptio'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}