# Aragorn AI Brand Identity

A complete profile of **Aragorn AI**'s visual system — colors, typography, components, and personality — extracted from https://www.aragorn.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aragorn-ai
- Machine-readable JSON: https://characterquilt.com/branding/aragorn-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/aragorn-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7E22CE |
| Accent | #7E22CE |
| Body Font | Inter |
| Heading Font | Figtree |

## Color Palette

- primary: #7E22CE
- accent: #7E22CE
- background: #FFFFFF
- textPrimary: #181A1E
- link: #7E22CE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Logo: https://cdn.sanity.io/images/j27ejm9v/production/8ea0d77839edd20ff8fb18201def8be6840ce452-217x45.svg?w=170&h=35&q=80&auto=format
- Favicon: https://www.aragorn.ai/apple-touch-icon.png
- Social card (og:image): https://cdn.sanity.io/images/j27ejm9v/production/31776dbbd18b43dfa54b3d58f4f2441bd55f3c3f-556x313.png

## UI Components

- buttonPrimary: background=#7E22CE, textColor=#FFFFFF, borderColor=#7E22CE, borderRadius=30px, shadow=none
- buttonSecondary: background=#F9FBFF, textColor=#6E6C78, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: HR professionals and businesses looking for IT-free integrations

## Aragorn AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Zenefits to Okta integration**
  - Image: https://cdn.prod.website-files.com/61abc20c1b8ffb97186649df/64dada471e6093161e32b033_walkthru_SEO_dashboard.png
  - Source: https://www.aragorn.ai/integrations/zenefits-to-okta
- **Oracle to Navan integration**
  - Image: https://cdn.prod.website-files.com/64c08a9a60dc4817208ea3c2/64f39ff48a3d2877d10dc361_oracle.jpeg
  - Source: https://www.aragorn.ai/integrations/oracle-to-navan
- **Articles**
  - Image: https://cdn.sanity.io/images/j27ejm9v/production/9d43fa53c8e71d8c1681249f65e344252bb9bc3b-1232x784.png
  - Source: https://www.aragorn.ai/articles
- **Articles**
  - Image: https://cdn.sanity.io/images/j27ejm9v/production/6f0185e701ec0ca9bfc792767d4fda92baad4fa4-2328x1286.png
  - Source: https://www.aragorn.ai/articles
- **Slack**
  - Image: https://static.aragorn.ai/assets/slack_community.png
  - Source: https://www.aragorn.ai/slack-community
- **UKG to CultureAmp integration**
  - Image: https://cdn.sanity.io/images/j27ejm9v/production/a55acd6b2eae8d0d773395212559e42e8c976058-2000x1232.png
  - Source: https://www.aragorn.ai/integrations/ukg-to-cultureamp

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Figtree",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7E22CE",
    "accent": "#7E22CE",
    "background": "#FFFFFF",
    "textPrimary": "#181A1E",
    "link": "#7E22CE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7E22CE",
      "textColor": "#FFFFFF",
      "borderColor": "#7E22CE",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FBFF",
      "textColor": "#6E6C78",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/j27ejm9v/production/8ea0d77839edd20ff8fb18201def8be6840ce452-217x45.svg?w=170&h=35&q=80&auto=format",
    "favicon": "https://www.aragorn.ai/apple-touch-icon.png",
    "ogImage": "https://cdn.sanity.io/images/j27ejm9v/production/31776dbbd18b43dfa54b3d58f4f2441bd55f3c3f-556x313.png",
    "logoHref": "/",
    "logoAlt": "Aragorn AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aragorn'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' is the primary CTA due to its vibrant brand color (#7E22CE) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Benefit/Total Rewards",
      "reasoning": "Button #5 'Benefit/Total Rewards' is selected as secondary due to its different background color (#F9FBFF) and less prominent role, fitting the criteria for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "HR professionals and businesses looking for IT-free integrations"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aragorn'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```