{
  "name": "Arcade (Demo)",
  "slug": "arcade-demo",
  "domain": "https://www.arcade.software/",
  "sources": [
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  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/arcade-demo",
  "agent_instructions": "You are designing or implementing in Arcade (Demo)'s brand identity.\n\n# Brand profile\n- Company: Arcade (Demo)\n- Source: https://www.arcade.software/\n- Color scheme: light\n\n# Colors\n- primary: #2142E7\n- secondary: #4B5563\n- accent: #2142E7\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#111827, borderColor=#E5E7EB, borderRadius=16px, shadow=none\n- buttonPrimary: background=#2142E7, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(17, 24, 39, 0.04) 0px 32px 32px 0px, rgba(17, 24, 39, 0.04) 0px 16px 16px 0px, rgba(17, 24, 39, 0.04) 0px 8px 8px 0px, rgba(17, 24, 39, 0.04) 0px 4px 4px -2px, rgba(17, 24, 39, 0.04) 0px 2px 2px -1px, rgb(24, 47, 165) 0px 0px 0px 1px\n- buttonSecondary: background=#FFFFFF, textColor=#111827, borderRadius=12px, shadow=rgba(17, 24, 39, 0.04) 0px 32px 32px 0px, rgba(17, 24, 39, 0.04) 0px 16px 16px 0px, rgba(17, 24, 39, 0.04) 0px 8px 8px 0px, rgba(17, 24, 39, 0.04) 0px 4px 4px -2px, rgba(17, 24, 39, 0.04) 0px 2px 2px -1px, rgba(17, 24, 39, 0.16) 0px 0px 0px 1px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/arcade-demo.json",
  "page_markdown": "# Arcade (Demo) Brand Identity\n\nA complete profile of **Arcade (Demo)**'s visual system — colors, typography, components, and personality — extracted from https://www.arcade.software/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/arcade-demo\n- Machine-readable JSON: https://characterquilt.com/branding/arcade-demo.json\n- Per-page llms.txt: https://characterquilt.com/branding/arcade-demo/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2142E7 |\n| Accent | #2142E7 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #2142E7\n- secondary: #4B5563\n- accent: #2142E7\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: 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Favicon: https://cdn.prod.website-files.com/61d72a2cda50bc679e28766b/61d72a2cda50bc54cb2876f7_arcade-favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/61d72a2cda50bc679e28766b/64b5be44f9557e358e41e20c_og-arcade.jpg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#111827, borderColor=#E5E7EB, borderRadius=16px, shadow=none\n- buttonPrimary: background=#2142E7, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(17, 24, 39, 0.04) 0px 32px 32px 0px, rgba(17, 24, 39, 0.04) 0px 16px 16px 0px, rgba(17, 24, 39, 0.04) 0px 8px 8px 0px, rgba(17, 24, 39, 0.04) 0px 4px 4px -2px, rgba(17, 24, 39, 0.04) 0px 2px 2px -1px, rgb(24, 47, 165) 0px 0px 0px 1px\n- buttonSecondary: background=#FFFFFF, textColor=#111827, borderRadius=12px, shadow=rgba(17, 24, 39, 0.04) 0px 32px 32px 0px, rgba(17, 24, 39, 0.04) 0px 16px 16px 0px, rgba(17, 24, 39, 0.04) 0px 8px 8px 0px, rgba(17, 24, 39, 0.04) 0px 4px 4px -2px, rgba(17, 24, 39, 0.04) 0px 2px 2px -1px, rgba(17, 24, 39, 0.16) 0px 0px 0px 1px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Arcade (Demo) Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Behind the Arcade: Your Year in Demos | Arcade Blog**\n  - Image: https://cdn.prod.website-files.com/61d72a2cda50bcf02928767c/66ccd008983ea6741702daf8_6576af9bea1ed10207dbe6c6_Toolkit%2520(2).png\n  - Source: https://www.arcade.software/post/year-in-demos\n- **How Arcade increased trial likelihood by 5x for Nudge Security | Arcade Blog**\n  - Image: https://cdn.prod.website-files.com/61d72a2cda50bcf02928767c/65cc0140ddf3b10c02c49af4_Blog%20or%20Twitter%20Format%20(1).jpg\n  - Source: https://www.arcade.software/post/nudge-security\n- **Product Tour Examples You Need to Copy in 2025 | Arcade Blog**\n  - Image: https://cdn.prod.website-files.com/61d72a2cda50bcf02928767c/672e6bcc8a72c836a46ce816_blog-or-twitter-format%20(6).jpg\n  - Source: https://www.arcade.software/post/product-tour-examples\n- **What's inside an effortlessly beautiful demo? | Arcade Blog**\n  - Image: https://cdn.prod.website-files.com/61d72a2cda50bcf02928767c/64ff3d1d1d2becfcf8ad68db_changelog-twitter-blogcover.png\n  - Source: https://www.arcade.software/post/whats-inside-an-effortlessly-beautiful-demo\n- **Reprise Pricing: Is It Worth It? [2024] | Arcade Blog**\n  - Image: https://cdn.prod.website-files.com/61d72a2cda50bcf02928767c/67099d69685c9a6ee9fffb64_Blog%20or%20Twitter%20Format%20(12).jpg\n  - Source: https://www.arcade.software/post/reprise-pricing-is-it-worth-it-2024\n- **How RudderStack's GTM Team Saw 2X Pipeline From Launches and Reduced Sales  Training Time by 83% with Arcade | Arcade Blog**\n  - Image: https://cdn.prod.website-files.com/61d72a2cda50bcf02928767c/66ecb74b227f6f1c0278eca5_Blog%20or%20Twitter%20Format%20(9).jpg\n  - Source: https://www.arcade.software/post/rudderstack\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2142E7\",\n    \"secondary\": \"#4B5563\",\n    \"accent\": \"#2142E7\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#111827\",\n    \"link\": \"#111827\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"20px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"16px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#111827\",\n      \"borderColor\": \"#E5E7EB\",\n      \"borderRadius\": \"16px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"16px\",\n        \"topRight\": \"16px\",\n        \"bottomRight\": \"16px\",\n        \"bottomLeft\": \"16px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#2142E7\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"rgba(17, 24, 39, 0.04) 0px 32px 32px 0px, rgba(17, 24, 39, 0.04) 0px 16px 16px 0px, rgba(17, 24, 39, 0.04) 0px 8px 8px 0px, rgba(17, 24, 39, 0.04) 0px 4px 4px -2px, rgba(17, 24, 39, 0.04) 0px 2px 2px -1px, rgb(24, 47, 165) 0px 0px 0px 1px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#111827\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"rgba(17, 24, 39, 0.04) 0px 32px 32px 0px, rgba(17, 24, 39, 0.04) 0px 16px 16px 0px, rgba(17, 24, 39, 0.04) 0px 8px 8px 0px, rgba(17, 24, 39, 0.04) 0px 4px 4px -2px, rgba(17, 24, 39, 0.04) 0px 2px 2px -1px, rgba(17, 24, 39, 0.16) 0px 0px 0px 1px\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://cdn.prod.website-files.com/61d72a2cda50bc679e28766b/61d72a2cda50bc54cb2876f7_arcade-favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/61d72a2cda50bc679e28766b/64b5be44f9557e358e41e20c_og-arcade.jpg\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \".logo {\\n        cursor: pointer;\\n        transition:all .2s ease;\\n      }\\n      .logo > .pressed {\\n        display: none;\\n        transition:all .2s ease;\\n      }\\n      .logo > .fill {\\n        fill: #111827;\\n        transition:all .2s ease;\\n      }\\n      .transition-all {transition:all .2s ease;}\\n  .logo rect, .logo g, .logo path, stop  {\\n      transition:all .2s ease;\\n  }\\n  \\n      .logo > .stroke {\\n        stroke: #111827;\\n        stroke-width: 2;\\n        transition:all .2s ease;\\n      }\\n      .logo:hover > .fill {\\n      \\tfill:transparent !important;\\n        fill: url(#gradientsvg) !important;\\n\\n      }\\n      .logo:hover > .stroke {\\n      \\tstroke: transparent !important;\\n        stroke: url(#gradientsvg) !important;\\n        fill: #fff;\\n        stroke-width: 2;\\n      }\\n      .logo:active > .unpressed {\\n        display: none;\\n      }\\n      .logo:active > .pressed {\\n        display: block !important;\\n      }\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 12,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Arcade'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Sign up for free\",\n      \"reasoning\": \"Button #0 has a vibrant brand color (#2142E7) and action-oriented text ('Sign up for free'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Talk to a GTM expert\",\n      \"reasoning\": \"Button #3 has a different background color (#FFFFFF) and serves as a secondary action ('Talk to a GTM expert'), which complements the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Arcade'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}