# Arcane Brand Identity

A complete profile of **Arcane**'s visual system — colors, typography, components, and personality — extracted from https://www.rohanmehta.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/arcane
- Machine-readable JSON: https://characterquilt.com/branding/arcane.json
- Per-page llms.txt: https://characterquilt.com/branding/arcane/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | -apple-system |
| Heading Font | -apple-system |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FAFAFA
- textPrimary: #333333
- link: #000000

## Typography

- primary: -apple-system — https://fonts.google.com/specimen/-apple-system
- heading: -apple-system — https://fonts.google.com/specimen/-apple-system

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Arcane Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Arcane | Riot Games, Netflix - Trailer Park Group**
  - Image: https://trailerparkgroup.com/wp-content/uploads/2022/07/arcane_league_of_legends_ver9_forweb.jpg
  - Source: https://trailerparkgroup.com/work/arcane-riot-games-netflix/
- **Arcane Report Card by mlp-vs-capcom on DeviantArt**
  - Image: https://images-wixmp-ed30a86b8c4ca887773594c2.wixmp.com/f/a8d4b7f9-adfd-42a0-b6c8-a2d3a88aa4f6/dev3hso-cc572914-ec73-44ed-97f5-8da338656842.png/v1/fit/w_414,h_392,q_70,strp/arcane_report_card_by_mlp_vs_capcom_dev3hso-414w.jpg?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOiJ1cm46YXBwOjdlMGQxODg5ODIyNjQzNzNhNWYwZDQxNWVhMGQyNmUwIiwiaXNzIjoidXJuOmFwcDo3ZTBkMTg4OTgyMjY0MzczYTVmMGQ0MTVlYTBkMjZlMCIsIm9iaiI6W1t7ImhlaWdodCI6Ijw9NzE5IiwicGF0aCI6Ii9mL2E4ZDRiN2Y5LWFkZmQtNDJhMC1iNmM4LWEyZDNhODhhYTRmNi9kZXYzaHNvLWNjNTcyOTE0LWVjNzMtNDRlZC05N2Y1LThkYTMzODY1Njg0Mi5wbmciLCJ3aWR0aCI6Ijw9NzYwIn1dXSwiYXVkIjpbInVybjpzZXJ2aWNlOmltYWdlLm9wZXJhdGlvbnMiXX0.h8SZZ4d00y697DXa4GmoMPUQ8zUWuIRr8BXH5Sma_eo
  - Source: https://www.deviantart.com/mlp-vs-capcom/art/Arcane-Report-Card-898757592
- **ArtStation - Arcane Website Landing page Concept design**
  - Image: https://cdna.artstation.com/p/assets/images/images/086/910/802/large/moinak-chakraborty-landing-page-1.jpg?1744378656
  - Source: https://www.artstation.com/artwork/1N3LdX
- **Arcane advertising summed up in 60 seconds**
  - Image: https://i.ytimg.com/vi/mJFbtVj_0R4/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=mJFbtVj_0R4
- **New Report Says $250 Million Arcane Was a 'Financial Miss,' Riot Co-Founder  Insists It 'Crushed for Players and So It Crushed for Us' - IGN**
  - Image: https://assets-prd.ignimgs.com/2024/06/11/arcane-1718076505431.jpg?width=1280&format=jpg&auto=webp&quality=80
  - Source: https://www.ign.com/articles/new-report-says-250-million-arcane-was-a-financial-miss-riot-co-founder-insists-it-crushed-for-players-and-so-it-crushed-for-us
- **GKIDS Films**
  - Image: https://gkids.com/wp-content/themes/2025/template-parts/film-series/landing-page/ARCN/assets/images/ARCN2_Standard_01A02.png
  - Source: https://store.gkids.com/pages/arcane-season-two?srsltid=AfmBOoqn_zR-fOrhqylkWZl0Qe-CA1MQxZTZjwfC8BlspssH27FvF7EH

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "-apple-system",
      "count": 11
    },
    {
      "family": "Inter",
      "count": 11
    },
    {
      "family": "BlinkMacSystemFont",
      "count": 11
    },
    {
      "family": "system-ui",
      "count": 11
    },
    {
      "family": "sans-serif",
      "count": 11
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FAFAFA",
    "textPrimary": "#333333",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "-apple-system",
      "heading": "-apple-system"
    },
    "fontStacks": {
      "body": [
        "-apple-system",
        "Inter",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ],
      "heading": [
        "-apple-system",
        "Inter",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "Inter",
        "BlinkMacSystemFont",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```