# Ardis AI Brand Identity

A complete profile of **Ardis AI**'s visual system — colors, typography, components, and personality — extracted from http://www.ardis.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ardis-ai
- Machine-readable JSON: https://characterquilt.com/branding/ardis-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/ardis-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #79FFE1 |
| Accent | #0070F3 |
| Body Font | sf pro text |
| Heading Font | sf pro text |

## Color Palette

- primary: #79FFE1
- secondary: #FF0080
- accent: #0070F3
- background: #DDDDDD
- textPrimary: #0070F3
- link: #0070F3

## Typography

- primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
- heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Ardis AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ardis Closes an Era at Element451, Returns to Builder Mode as AI Reshapes  Tech**
  - Image: https://i.ytimg.com/vi/txLfSnN5jAE/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQMa8AEB-AG2CIAC3gSKAgwIABABGBMgRih_MA8=&rs=AOn4CLCOtSHmCzHv2jRF9W6YilUEKc_OGA
  - Source: https://www.youtube.com/watch?v=txLfSnN5jAE
- **Ardis Kadiu - Andi.ai | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E03AQFKconsgjgOPQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1729201417821?e=2147483647&v=beta&t=Dx6DcC08QZrzEFHr4w908b-q7NmUp-PONIg8k6ftMbw
  - Source: https://www.linkedin.com/in/ardis
- **Ardis AI - Company Information | YCDB - The Y Combinator Database**
  - Image: https://ycdb-prod-media.s3.amazonaws.com/screenshots_v4/b33a3e96-1ec7-48bf-8f31-9df46d6d0a5d.jpg
  - Source: https://www.ycdb.co/company/ardis-ai
- **Ardis Closes an Era at Element451, Returns to Builder Mode as AI Reshapes  Tech - YouTube**
  - Image: https://i.ytimg.com/vi/pK2Z61U0DlY/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQMa8AEB-AG2CIAC3gSKAgwIABABGH8gEyh-MA8=&rs=AOn4CLB4_ETJJg_wydUeQc3tk5KokLln1A
  - Source: https://www.youtube.com/watch?v=txLfSnN5jAE
- **Ardis Kadiu - Andi.ai | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQF5bTQORNwk4A/feedshare-shrink_800/B56Z3BGIsYKUAg-/0/1777061104708?e=2147483647&v=beta&t=ZCGOpw-dtCR7jWmtfU5YCkXMOF4y17j3qiN1k7DQlQw
  - Source: https://www.linkedin.com/in/ardis
- **Ardis Kadiu - Andi.ai | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQFxcgUXmvW9mg/feedshare-shrink_800/B4EZ2xpXVxJ0Ac-/0/1776801904514?e=2147483647&v=beta&t=3vjTBwIKnZkM-T2ADgGBdV1RByP5Y2lz_efEirYD02E
  - Source: https://www.linkedin.com/in/ardis

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sf pro text",
      "count": 5
    },
    {
      "family": "sf pro icons",
      "count": 5
    },
    {
      "family": "helvetica neue",
      "count": 5
    },
    {
      "family": "helvetica",
      "count": 5
    },
    {
      "family": "arial",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#79FFE1",
    "secondary": "#FF0080",
    "accent": "#0070F3",
    "background": "#DDDDDD",
    "textPrimary": "#0070F3",
    "link": "#0070F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sf pro text",
      "heading": "sf pro text"
    },
    "fontStacks": {
      "body": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "heading": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```