# Argil Brand Identity

A complete profile of **Argil**'s visual system — colors, typography, components, and personality — extracted from https://www.argil.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/argil
- Machine-readable JSON: https://characterquilt.com/branding/argil.json
- Per-page llms.txt: https://characterquilt.com/branding/argil/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F0FFEC |
| Accent | #FFFFFF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #F0FFEC
- secondary: #FF5300
- accent: #FFFFFF
- background: #000000
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6410469654d67c5c70c12bc2/6707dff4f10ed02bb9932b46_argil-logo-white.svg
- Favicon: https://cdn.prod.website-files.com/6410469654d67c5c70c12bc2/6707e63cb3618b65bc9bfaed_argil-favicon.svg
- Social card (og:image): https://argildotai.s3.amazonaws.com/static/twitter-banner.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#040404, borderColor=#F0F0F0, borderRadius=1920px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#1A1A1A, borderRadius=1000px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in AI and video creation

## Argil Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Why Kpop Deepfakes Are Controversial & What to Do Instead**
  - Image: https://cdn.prod.website-files.com/645523c36dce1ac1ed9106e2/68a458c3e15f0e1b9f14e2dc_kpop%20deepfakes.jpg
  - Source: https://www.argil.ai/blog/k-pop-deepfakes-2025-what-content-creators-need-to-know
- **Best Real Estate Marketing Agencies in 2026: How Argil Helps You Win  Listings**
  - Image: https://cdn.prod.website-files.com/645523c36dce1ac1ed9106e2/69496f07b6c1b92071bf0cf3_real%20estate%20marketing%20agency.jpg
  - Source: https://www.argil.ai/blog/best-real-estate-marketing-agencies-in-2026-and-how-they-use-ai-video-to-win-more-listings
- **What's the Best AI Tool for Writing SEO Rich Blog Content?**
  - Image: https://cdn.prod.website-files.com/645523c36dce1ac1ed9106e2/682adbb7630b4ea7612049f4_Screenshot%202025-04-08%20at%2015.50.21.png
  - Source: https://www.argil.ai/blog/5-best-ai-tools-for-writing-seo-rich-blog-content-in-2025
- **What's the Best AI Tool for Writing SEO Rich Blog Content?**
  - Image: https://cdn.prod.website-files.com/645523c36dce1ac1ed9106e2/682adb6aa5ca3597edd9712a_best%20ai%20tool%20for%20writing%20seo%20rich%20blog%20content.jpg
  - Source: https://www.argil.ai/blog/5-best-ai-tools-for-writing-seo-rich-blog-content-in-2025
- **What's the Best AI Tool for Writing SEO Rich Blog Content?**
  - Image: https://cdn.prod.website-files.com/645523c36dce1ac1ed9106e2/681886386d1710019babff8b_Screenshot%202025-05-01%20at%2012.14.11.png
  - Source: https://www.argil.ai/blog/5-best-ai-tools-for-writing-seo-rich-blog-content-in-2025
- **Streamline Your Short-Form Content with Argil's AI Reel Generator**
  - Image: https://cdn.prod.website-files.com/645523c36dce1ac1ed9106e2/661cf8d5ce4de5f0521f876c_AI%20reel%20generator.webp
  - Source: https://www.argil.ai/blog/argil-the-first-ai-reel-generator

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F0FFEC",
    "secondary": "#FF5300",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "96px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#040404",
      "borderColor": "#F0F0F0",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#1A1A1A",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6410469654d67c5c70c12bc2/6707dff4f10ed02bb9932b46_argil-logo-white.svg",
    "favicon": "https://cdn.prod.website-files.com/6410469654d67c5c70c12bc2/6707e63cb3618b65bc9bfaed_argil-favicon.svg",
    "ogImage": "https://argildotai.s3.amazonaws.com/static/twitter-banner.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 27,
    "reasoning": "Selected #0 because it is visible, located in the body but links to the homepage, and matches the favicon domain, indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Sign up for free",
      "reasoning": "Button #3 ('Sign up for free') has a vibrant and inviting call-to-action text, with a light background color (#FFFFFF) that stands out against the dark theme, making it the primary CTA."
    },
    "secondary": {
      "index": 12,
      "text": "Sign in",
      "reasoning": "Button #5 ('Sign in') has a transparent background, which contrasts with the primary button's light background, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI and video creation"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the body but links to the homepage, and matches the favicon domain, indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```