# Ariglad Brand Identity

A complete profile of **Ariglad**'s visual system — colors, typography, components, and personality — extracted from https://www.ariglad.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ariglad
- Machine-readable JSON: https://characterquilt.com/branding/ariglad.json
- Per-page llms.txt: https://characterquilt.com/branding/ariglad/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D1F0FA |
| Accent | #3F53D8 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #D1F0FA
- secondary: #0000EE
- accent: #3F53D8
- background: #FFFFFF
- textPrimary: #3F53D8
- link: #3F53D8

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66718268e870f0739a9d08c9/6671a35b936ad9c78126e2c9_Logo.png
- Favicon: https://cdn.prod.website-files.com/66718268e870f0739a9d08c9/667f0aa67d0a995776ea4921_favicon-32x32.png

## UI Components

- input: background=#F2F3F7, textColor=#1F2C3D, borderColor=#F2F3F7, borderRadius=8px, shadow=none
- buttonPrimary: background=#3F53D8, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#D1F0FA, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Ariglad Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Why Knowledge Base Duplication Is Hurting Your Customer Experience - Ariglad**
  - Image: https://cdn.prod.website-files.com/66718268e870f0739a9d0923/67762dbd89e7793bdd4dbaa2_pexels-sora-shimazaki-5668846.jpg
  - Source: https://www.ariglad.com/blogs/knowledge-base-duplication
- **Read Blogs Written By Ariglad - Customer Service & AI Topics**
  - Image: https://cdn.prod.website-files.com/66718268e870f0739a9d0923/67a2c0fe05f558ddb7e5b1b0_pexels-jopwell-2422286.jpg
  - Source: https://www.ariglad.com/blogs
- **Why Your Knowledge Base Is Costing You More than It Should (And How to Fix  It) - Ariglad**
  - Image: https://cdn.prod.website-files.com/66718268e870f0739a9d0923/672e74dff1a3918d5fc3b531_pexels-kindelmedia-7688524.jpg
  - Source: https://www.ariglad.com/blogs/knowledge-base-costing-more
- **How to Write Knowledge Base Articles People Actually Want to Read - Ariglad**
  - Image: https://cdn.prod.website-files.com/66718268e870f0739a9d0923/66f20dd13f5e591196b77bcd_smooneyblog.jpg
  - Source: https://www.ariglad.com/blogs/write-knowledge-base-articles
- **The Benefits of Centralized Knowledge Management for Scaling Businesses -  Ariglad**
  - Image: https://cdn.prod.website-files.com/66718268e870f0739a9d0923/67dc8f63a0b728320d7958b0_pexels-olly-935743.jpg
  - Source: https://www.ariglad.com/blogs/centralized-knowledge-management
- **How to Write Knowledge Base Articles People Actually Want to Read - Ariglad**
  - Image: https://cdn.prod.website-files.com/66718268e870f0739a9d0923/673e7ebd710b843f9a494c53_pexels-leeloothefirst-8938670.jpg
  - Source: https://www.ariglad.com/blogs/write-knowledge-base-articles

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D1F0FA",
    "secondary": "#0000EE",
    "accent": "#3F53D8",
    "background": "#FFFFFF",
    "textPrimary": "#3F53D8",
    "link": "#3F53D8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "24px",
      "body": "20.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#F2F3F7",
      "textColor": "#1F2C3D",
      "borderColor": "#F2F3F7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3F53D8",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D1F0FA",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66718268e870f0739a9d08c9/6671a35b936ad9c78126e2c9_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/66718268e870f0739a9d08c9/667f0aa67d0a995776ea4921_favicon-32x32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ariglad'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Sign Up",
      "reasoning": "Button #5 with text 'Sign Up' is the primary CTA due to its vibrant blue color (#3F53D8) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Book DemoGet Started",
      "reasoning": "Button #2 is selected as secondary because it has a different background color (#D1F0FA) and offers a similar action with 'Book DemoGet Started', making it a supportive option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ariglad'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```