# Arist Brand Identity A complete profile of **Arist**'s visual system — colors, typography, components, and personality — extracted from https://www.arist.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/arist - Machine-readable JSON: https://characterquilt.com/branding/arist.json - Per-page llms.txt: https://characterquilt.com/branding/arist/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #444F54 | | Accent | #FF6247 | | Body Font | Söhne Buch | | Heading Font | Söhne Buch | ## Color Palette - primary: #444F54 - secondary: #00264C - accent: #FF6247 - background: #FFFFFF - textPrimary: #FF6247 - link: #FF6247 ## Typography - primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch - heading: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2052%2039%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2252%22%20height%3D%2239%22%20viewBox%3D%220%200%2052%2039%22%20fill%3D%22none%22%20id%3D%22svg-809415456_382%22%3E%0A%3Cpath%20d%3D%22M51.1275%206.92684L39.5175%2038.0496L39.516%2038.054H5.47754L5.49568%2038.0415L12.7049%2033.1234H35.3871L43.1295%2012.3678L51.1175%206.91875L51.1351%206.90674L51.1275%206.92684Z%22%20fill%3D%22%23101828%22%20fill-opacity%3D%220.8%22%2F%3E%0A%3Cpath%20d%3D%22M34.0116%2031.1227L45.6217%200L0%2031.1227H34.0116Z%22%20fill%3D%22%23FF6247%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/vD7vn4JXGKodX4O1pnJMH4w2g.png - Social card (og:image): https://framerusercontent.com/images/qa4v2BbHd2qo8SJKwqUWwyT9Y.png ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals ## Arist Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Arist.co** - Image: https://framerusercontent.com/images/fvSKjrC41LIXc4luHzY0JLV2S1Q.jpg?width=4000&height=5998 - Source: https://www.arist.co/demo - **Microlearning in 2025: Research & Best Practices | Arist - Arist** - Image: https://framerusercontent.com/images/iuMAUKBKdsjmu1vWwgVZrzYqzQ.jpg?width=3000&height=1688 - Source: https://www.arist.co/post/microlearning-research-benefits-and-best-practices - **Microlearning in 2025: Research & Best Practices | Arist - Arist** - Image: https://framerusercontent.com/images/Pf1cQpHJLZmPhJSLsYmRPKgf1g.png - Source: https://www.arist.co/post/microlearning-research-benefits-and-best-practices - **Arist** - Image: https://framerusercontent.com/images/cg0D2XqEdfpdHy0ERUU3pcZ4.png?width=2848&height=1504 - Source: https://www.arist.co/post/10-ways-improve-learning-outcomes - **Arist.co** - Image: https://framerusercontent.com/images/F8dUbKiSpQWbzaQs7fMbuYDtYRI.jpg?width=2048&height=1365 - Source: https://www.arist.co/demo - **Building an AI Microlearning Analytics Dashboard: Metrics that Prove Skill Lift and Behavior Change** - Image: https://framerusercontent.com/images/Rt9nLRB5RELL34ETb0xUfcMY14k.png?width=1921&height=1081 - Source: https://www.arist.co/post/ai-microlearning-analytics-dashboard-skill-lift-behavior-change/blogrelixir ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Söhne Buch", "role": "body" }, { "family": "PP Formula Regular", "role": "unknown" }, { "family": "Aeonik Regular", "role": "unknown" } ], "colors": { "primary": "#444F54", "secondary": "#00264C", "accent": "#FF6247", "background": "#FFFFFF", "textPrimary": "#FF6247", "link": "#FF6247" }, "typography": { "fontFamilies": { "primary": "Söhne Buch", "heading": "Söhne Buch" }, "fontStacks": { "heading": [ "Aeonik Regular", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Söhne Buch", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "16px" } }, "spacing": { "baseUnit": 10, "borderRadius": "1px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2052%2039%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2252%22%20height%3D%2239%22%20viewBox%3D%220%200%2052%2039%22%20fill%3D%22none%22%20id%3D%22svg-809415456_382%22%3E%0A%3Cpath%20d%3D%22M51.1275%206.92684L39.5175%2038.0496L39.516%2038.054H5.47754L5.49568%2038.0415L12.7049%2033.1234H35.3871L43.1295%2012.3678L51.1175%206.91875L51.1351%206.90674L51.1275%206.92684Z%22%20fill%3D%22%23101828%22%20fill-opacity%3D%220.8%22%2F%3E%0A%3Cpath%20d%3D%22M34.0116%2031.1227L45.6217%200L0%2031.1227H34.0116Z%22%20fill%3D%22%23FF6247%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/vD7vn4JXGKodX4O1pnJMH4w2g.png", "ogImage": "https://framerusercontent.com/images/qa4v2BbHd2qo8SJKwqUWwyT9Y.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "See a demo", "reasoning": "The button 'See a demo' is the only button available and serves as the primary call-to-action, despite its white background. It is likely intended to be the main action users are encouraged to take." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is no secondary button available with a different background color." }, "confidence": 0.8 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.8, "colors": 0.9, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```