# Arpio Brand Identity

A complete profile of **Arpio**'s visual system — colors, typography, components, and personality — extracted from https://arpio.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/arpio
- Machine-readable JSON: https://characterquilt.com/branding/arpio.json
- Per-page llms.txt: https://characterquilt.com/branding/arpio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF4002 |
| Accent | #FF4000 |
| Body Font | Figtree |
| Heading Font | Inter |

## Color Palette

- primary: #FF4002
- secondary: #11A2B2
- accent: #FF4000
- background: #05080F
- textPrimary: #FF4000
- link: #FF4000

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://arpio.io/wp-content/uploads/2022/09/arpio-logo.svg
- Favicon: https://arpio.io/wp-content/uploads/2021/11/cropped-arpio-favicon-100x100.png
- Social card (og:image): https://arpio.io/wp-content/uploads/2024/10/arpio-featured-image.png

## UI Components

- input: background=transparent, textColor=#393939, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FF4000, textColor=#FFFFFF, borderColor=#FF4000, borderRadius=37px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#FF4000, borderColor=#FF4000, borderRadius=37px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Arpio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home - Arpio**
  - Image: https://arpio.io/wp-content/uploads/2024/05/hero-foreground-1.png
  - Source: https://arpio.io/
- **Blog Archives - Arpio**
  - Image: https://arpio.io/wp-content/uploads/2026/04/The-Ransomware-Reality-Check-The-Pitt-Delivers-3.png
  - Source: https://arpio.io/category/blog/
- **Takeaways from AWS London Summit 2025 - Arpio**
  - Image: https://arpio.io/wp-content/uploads/2025/05/IMG_20250507_091907-scaled.webp
  - Source: https://arpio.io/takeaways-from-aws-london-summit-2025/
- **News Archives - Arpio**
  - Image: https://arpio.io/wp-content/uploads/2025/02/arpio_geekwire_blog-post_thumbnail_21Feb25-1-1-600x403.png
  - Source: https://arpio.io/category/news/
- **Arpio Raises $8.2 Million Round - Arpio**
  - Image: https://arpio.io/wp-content/uploads/2022/03/ario-team-scaled.jpeg
  - Source: https://arpio.io/arpio-raises-8-2-million-round/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "Open Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF4002",
    "secondary": "#11A2B2",
    "accent": "#FF4000",
    "background": "#05080F",
    "textPrimary": "#FF4000",
    "link": "#FF4000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "40px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "23px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#393939",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF4000",
      "textColor": "#FFFFFF",
      "borderColor": "#FF4000",
      "borderRadius": "37px",
      "borderRadiusCorners": {
        "topLeft": "37px",
        "topRight": "37px",
        "bottomRight": "37px",
        "bottomLeft": "37px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FF4000",
      "borderColor": "#FF4000",
      "borderRadius": "37px",
      "borderRadiusCorners": {
        "topLeft": "37px",
        "topRight": "37px",
        "bottomRight": "37px",
        "bottomLeft": "37px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://arpio.io/wp-content/uploads/2022/09/arpio-logo.svg",
    "favicon": "https://arpio.io/wp-content/uploads/2021/11/cropped-arpio-favicon-100x100.png",
    "ogImage": "https://arpio.io/wp-content/uploads/2024/10/arpio-featured-image.png",
    "logoHref": "https://arpio.io",
    "logoAlt": "Arpio"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Arpio', and links to the homepage.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Request a Demo",
      "reasoning": "Button #3 'Request a Demo' uses the vibrant brand color #FF4000, which is consistent with the primary CTA style and is action-oriented."
    },
    "secondary": {
      "index": 10,
      "text": "View Full Story",
      "reasoning": "Button #10 'View Full Story' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Arpio', and links to the homepage.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```