# Array Labs Brand Identity

A complete profile of **Array Labs**'s visual system — colors, typography, components, and personality — extracted from https://www.arraylabs.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/array-labs
- Machine-readable JSON: https://characterquilt.com/branding/array-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/array-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #050FD1 |
| Accent | #050FD1 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #050FD1
- accent: #050FD1
- background: #171717
- textPrimary: #171717
- link: #050FD1

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://www.arraylabs.io/header-logo.svg
- Favicon: https://www.arraylabs.io/favicon.jpg
- Social card (og:image): https://www.arraylabs.io/favicon.jpg

## UI Components

- input: background=#FFFFFF, textColor=#192527, borderColor=null, borderRadius=12px, shadow=none
- buttonPrimary: background=#050FD1, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#192527, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: technology professionals

## Array Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Array Labs, Inc. | Silicon Valley**
  - Image: https://a.storyblok.com/f/288575192225991/3841x2161/5fe8cc2cf5/array-labs_sbir_-4k.png
  - Source: https://www.arraylabs.io/updates
- **Array Labs Raises $20M to Scale Radar Manufacturing, Prepare for Launch**
  - Image: https://a.storyblok.com/f/288575192225991/3841x2161/8c26ba6881/array-labs_darpa-extension_-4k.png
  - Source: https://www.arraylabs.io/updates/3
- **Space-Based Radars | Array Labs, Inc. | Silicon Valley**
  - Image: https://www.arraylabs.io/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F288575192225991%2F3840x2160%2F7e67373570%2Farray_lab_syl_satellite-9711.png&w=3840&q=75
  - Source: https://www.arraylabs.io/
- **Array Labs Unveils Satellite Design and First Production Cluster**
  - Image: https://a.storyblok.com/f/288575192225991/3841x2161/32e9aabc82/array-labs_darpa4k.png
  - Source: https://www.arraylabs.io/updates/7
- **Array Labs, Inc. | Silicon Valley**
  - Image: https://www.arraylabs.io/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F288575192225991%2F2727x1461%2F91c6aab28e%2Farray-line-drawing-iso.png&w=3840&q=75
  - Source: https://www.arraylabs.io/contact
- **Array Labs, Inc. | Silicon Valley**
  - Image: https://a.storyblok.com/f/288575192225991/2679x1479/889eddcaa0/array-line-drawing-front.png
  - Source: https://www.arraylabs.io/capabilities

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#050FD1",
    "accent": "#050FD1",
    "background": "#171717",
    "textPrimary": "#171717",
    "link": "#050FD1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "31px",
      "body": "76.8px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#192527",
      "borderColor": null,
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#050FD1",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#192527",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.arraylabs.io/header-logo.svg",
    "favicon": "https://www.arraylabs.io/favicon.jpg",
    "ogImage": "https://www.arraylabs.io/favicon.jpg",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Array Labs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "Button #0 uses the brand's vibrant blue color (#050FD1), making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "SUBMIT",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with less prominence."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "technology professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Array Labs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```