{ "name": "Arthena", "slug": "arthena", "domain": "https://www.arthena.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Times New Roman", "count": 3 } ], "colors": { "primary": "#000000", "accent": "#000000", "background": "#FFFFFF", "textPrimary": "#111111", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "Times New Roman", "heading": "Times New Roman" }, "fontStacks": { "body": [ "Times New Roman" ], "heading": [ "Times New Roman" ], "paragraph": [ "Times New Roman" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "8px" }, "components": {}, "images": { "logo": null, "favicon": null, "ogImage": null }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "unknown" }, "designSystem": { "framework": "unknown", "componentLibrary": "" }, "confidence": { "buttons": 0, "colors": 0, "overall": 0 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "LLM failed", "confidence": 0 } }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false, "error": "LLM call failed or returned fallback values" } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/arthena/1329b0e368.webp", "alt": "Poster with Aperol Spritz Illustration - Stylish Bar Decor | Arthena", "source_url": "https://www.arthena.se/en/products/posters-aperol-spritz", "image_url": "https://www.arthena.se/cdn/shop/files/2e1674b7-68eb-4e00-8312-6113036c3f30.webp?v=1747635503&width=416", "width": 416, "height": 416, "bytes": 44178, "query": "\"Arthena\" ad", "query_suffix": "\"Arthena\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/arthena/d889d56322.webp", "alt": "Arthena Art Investing | Disrupt SF 2017", "source_url": "https://www.youtube.com/watch?v=qn_pgaJG71c", "image_url": "https://i.ytimg.com/vi/qn_pgaJG71c/maxresdefault.jpg", "width": 1280, "height": 720, "bytes": 89028, "query": "\"Arthena\" report", "query_suffix": "\"Arthena\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/arthena/a73f2fbfdd.webp", "alt": "Poster \"City of Life\" – Historic city by the water | Arthena", "source_url": "https://www.arthena.se/en/products/posters-city-of-life", "image_url": "http://www.arthena.se/cdn/shop/files/b034e738-4a91-4fc5-b92a-502dcee70f22.webp?v=1747655688", "width": 2048, "height": 2048, "bytes": 634776, "query": "\"Arthena\" landing page", "query_suffix": "\"Arthena\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/arthena/a3dc0541b4.webp", "alt": "Poster \"Aperol Spritz, 1919\" – Colorful drink illustration | Arthena", "source_url": "https://www.arthena.se/en/products/posters-aperol-spritz-1919-poster", "image_url": "https://www.arthena.se/cdn/shop/files/dd21472b-1833-440c-ae1e-6057e797ef4c.webp?v=1747643945&width=416", "width": 416, "height": 416, "bytes": 57501, "query": "\"Arthena\" ad", "query_suffix": "\"Arthena\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/arthena/54d1702842.webp", "alt": "The Contemporary Art Market Report 2017", "source_url": "https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2017/interview-madelaine-dangelo", "image_url": "https://imgpublic.artprice.com/img/wp/sites/45/2017/09/Madelaine500.jpg", "width": 500, "height": 625, "bytes": 212709, "query": "\"Arthena\" report", "query_suffix": "\"Arthena\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/arthena/28cf78209e.webp", "alt": "Poster \"City of Life\" – Historic city by the water | Arthena", "source_url": "https://www.arthena.se/en/products/posters-city-of-life", "image_url": "https://www.arthena.se/cdn/shop/files/preview_images/91a93f7dfc414f3f91a5ac01d3848229.thumbnail.0000000000.jpg?v=1750549798&width=1342", "width": 1342, "height": 668, "bytes": 74676, "query": "\"Arthena\" landing page", "query_suffix": "\"Arthena\" landing page" } ], "font_resources": [ { "family": "Times New Roman", "google_fonts_url": "https://fonts.google.com/specimen/Times+New+Roman" }, { "family": "Times New Roman", "google_fonts_url": "https://fonts.google.com/specimen/Times+New+Roman" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Times+New+Roman&family=Times+New+Roman&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/arthena", "agent_instructions": "You are designing or implementing in Arthena's brand identity.\n\n# Brand profile\n- Company: Arthena\n- Source: https://www.arthena.com\n- Color scheme: light\n\n# Colors\n- primary: #000000\n- accent: #000000\n- background: #FFFFFF\n- textPrimary: #111111\n- link: #000000\n\n# Typography\n- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n\nLoad all fonts at once: \n\n# UI Components\n\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: unknown\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/arthena.json", "page_markdown": "# Arthena Brand Identity\n\nA complete profile of **Arthena**'s visual system — colors, typography, components, and personality — extracted from https://www.arthena.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/arthena\n- Machine-readable JSON: https://characterquilt.com/branding/arthena.json\n- Per-page llms.txt: https://characterquilt.com/branding/arthena/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #000000 |\n| Accent | #000000 |\n| Body Font | Times New Roman |\n| Heading Font | Times New Roman |\n\n## Color Palette\n\n- primary: #000000\n- accent: #000000\n- background: #FFFFFF\n- textPrimary: #111111\n- link: #000000\n\n## Typography\n\n- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: unknown\n\n## Arthena Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Poster with Aperol Spritz Illustration - Stylish Bar Decor | Arthena**\n - Image: https://www.arthena.se/cdn/shop/files/2e1674b7-68eb-4e00-8312-6113036c3f30.webp?v=1747635503&width=416\n - Source: https://www.arthena.se/en/products/posters-aperol-spritz\n- **Arthena Art Investing | Disrupt SF 2017**\n - Image: https://i.ytimg.com/vi/qn_pgaJG71c/maxresdefault.jpg\n - Source: https://www.youtube.com/watch?v=qn_pgaJG71c\n- **Poster \"City of Life\" – Historic city by the water | Arthena**\n - Image: http://www.arthena.se/cdn/shop/files/b034e738-4a91-4fc5-b92a-502dcee70f22.webp?v=1747655688\n - Source: https://www.arthena.se/en/products/posters-city-of-life\n- **Poster \"Aperol Spritz, 1919\" – Colorful drink illustration | Arthena**\n - Image: https://www.arthena.se/cdn/shop/files/dd21472b-1833-440c-ae1e-6057e797ef4c.webp?v=1747643945&width=416\n - Source: https://www.arthena.se/en/products/posters-aperol-spritz-1919-poster\n- **The Contemporary Art Market Report 2017**\n - Image: https://imgpublic.artprice.com/img/wp/sites/45/2017/09/Madelaine500.jpg\n - Source: https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2017/interview-madelaine-dangelo\n- **Poster \"City of Life\" – Historic city by the water | Arthena**\n - Image: https://www.arthena.se/cdn/shop/files/preview_images/91a93f7dfc414f3f91a5ac01d3848229.thumbnail.0000000000.jpg?v=1750549798&width=1342\n - Source: https://www.arthena.se/en/products/posters-city-of-life\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Times New Roman\",\n \"count\": 3\n }\n ],\n \"colors\": {\n \"primary\": \"#000000\",\n \"accent\": \"#000000\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#111111\",\n \"link\": \"#000000\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Times New Roman\",\n \"heading\": \"Times New Roman\"\n },\n \"fontStacks\": {\n \"body\": [\n \"Times New Roman\"\n ],\n \"heading\": [\n \"Times New Roman\"\n ],\n \"paragraph\": [\n \"Times New Roman\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"16px\",\n \"h2\": \"16px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"8px\"\n },\n \"components\": {},\n \"images\": {\n \"logo\": null,\n \"favicon\": null,\n \"ogImage\": null\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"unknown\"\n },\n \"designSystem\": {\n \"framework\": \"unknown\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0,\n \"colors\": 0,\n \"overall\": 0\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": false,\n \"llmSucceeded\": false,\n \"finalSource\": \"none\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": -1,\n \"selectedLogoReasoning\": \"LLM failed\",\n \"confidence\": 0\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": false,\n \"llmSucceeded\": false,\n \"error\": \"LLM call failed or returned fallback values\"\n }\n }\n}\n```\n" }