# Arthena Brand Identity

A complete profile of **Arthena**'s visual system — colors, typography, components, and personality — extracted from https://www.arthena.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/arthena
- Machine-readable JSON: https://characterquilt.com/branding/arthena.json
- Per-page llms.txt: https://characterquilt.com/branding/arthena/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Arthena Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Poster with Aperol Spritz Illustration - Stylish Bar Decor | Arthena**
  - Image: https://www.arthena.se/cdn/shop/files/2e1674b7-68eb-4e00-8312-6113036c3f30.webp?v=1747635503&width=416
  - Source: https://www.arthena.se/en/products/posters-aperol-spritz
- **Arthena Art Investing | Disrupt SF 2017**
  - Image: https://i.ytimg.com/vi/qn_pgaJG71c/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=qn_pgaJG71c
- **Poster "City of Life" – Historic city by the water | Arthena**
  - Image: http://www.arthena.se/cdn/shop/files/b034e738-4a91-4fc5-b92a-502dcee70f22.webp?v=1747655688
  - Source: https://www.arthena.se/en/products/posters-city-of-life
- **Poster "Aperol Spritz, 1919" – Colorful drink illustration | Arthena**
  - Image: https://www.arthena.se/cdn/shop/files/dd21472b-1833-440c-ae1e-6057e797ef4c.webp?v=1747643945&width=416
  - Source: https://www.arthena.se/en/products/posters-aperol-spritz-1919-poster
- **The Contemporary Art Market Report 2017**
  - Image: https://imgpublic.artprice.com/img/wp/sites/45/2017/09/Madelaine500.jpg
  - Source: https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2017/interview-madelaine-dangelo
- **Poster "City of Life" – Historic city by the water | Arthena**
  - Image: https://www.arthena.se/cdn/shop/files/preview_images/91a93f7dfc414f3f91a5ac01d3848229.thumbnail.0000000000.jpg?v=1750549798&width=1342
  - Source: https://www.arthena.se/en/products/posters-city-of-life

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```