{ "name": "Articulate", "slug": "articulate", "domain": "https://usearticulate.com", "sources": [ "vendr_saas_trends_report", "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Segoe UI", "role": "body" }, { "family": "Georgia", "role": "heading" } ], "colors": { "primary": "#1F2937", "accent": "#0B0C0F", "background": "#FFFFFF", "textPrimary": "#111827", "link": "#111827" }, "typography": { "fontFamilies": { "primary": "Segoe UI", "heading": "Georgia" }, "fontStacks": { "heading": [ "Georgia", "Times New Roman", "serif" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "system-ui", "sans-serif" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0B0C0F", "textColor": "#FFFFFF", "borderColor": "#0B0C0F", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F7F8FA", "textColor": "#111827", "borderColor": "#E6E6E6", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" } }, "images": { "favicon": "https://helonic.com/favicon.ico", "ogImage": "https://helonic.com/logo.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No suitable brand logo was found among the candidates. All candidates appear to be client or partner logos rather than the main brand logo for Helonic.", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start Analyzing", "reasoning": "Button #0 ('Start Analyzing') is the primary CTA due to its action-oriented text and distinct dark background color (#0B0C0F), which stands out as a call-to-action." }, "secondary": { "index": 3, "text": "Industry Research · Mar 2026The Real Cost of Construction Rework in 2025Construction rework costs th", "reasoning": "Button #1 is selected as secondary because it has a different background color (#F7F8FA) and serves as a less prominent option compared to the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "construction industry professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No suitable brand logo was found among the candidates. All candidates appear to be client or partner logos rather than the main brand logo for Helonic.", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/articulate/cc6a584d26.webp", "alt": "Helonic - AI-Powered Construction Drawing Analysis", "source_url": "http://usearticulate.com/", "image_url": "https://helonic.com/issue_location.png", "width": 3600, "height": 2025, "bytes": 295056, "query": "site:usearticulate.com", "query_suffix": "site:usearticulate.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/articulate/7ae6e6e283.webp", "alt": "Helonic - AI-Powered Construction Drawing Analysis", "source_url": "http://usearticulate.com/", "image_url": "https://helonic.com/foundational_model.png", "width": 3600, "height": 2025, "bytes": 1723513, "query": "site:usearticulate.com", "query_suffix": "site:usearticulate.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/articulate/720c1fd3bc.webp", "alt": "Helonic - AI-Powered Construction Drawing Analysis", "source_url": "http://usearticulate.com/", "image_url": "https://helonic.com/rfi_submit.png", "width": 3600, "height": 2025, "bytes": 417206, "query": "site:usearticulate.com", "query_suffix": "site:usearticulate.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/articulate/4ce5f7b96f.webp", "alt": "Helonic - AI-Powered Construction Drawing Analysis", "source_url": "http://usearticulate.com/", "image_url": "https://helonic.com/product.png", "width": 2822, "height": 1626, "bytes": 850416, "query": "site:usearticulate.com", "query_suffix": "site:usearticulate.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/articulate/f1cbf22df3.webp", "alt": "Helonic - AI-Powered Construction Drawing Analysis", "source_url": "http://usearticulate.com/", "image_url": "https://helonic.com/opt-03.jpg", "width": 800, "height": 599, "bytes": 71823, "query": "site:usearticulate.com", "query_suffix": "site:usearticulate.com" } ], "font_resources": [ { "family": "Segoe UI", "google_fonts_url": "https://fonts.google.com/specimen/Segoe+UI" }, { "family": "Georgia", "google_fonts_url": "https://fonts.google.com/specimen/Georgia" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Segoe+UI&family=Georgia&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/articulate", "agent_instructions": "You are designing or implementing in Articulate's brand identity.\n\n# Brand profile\n- Company: Articulate\n- Source: https://usearticulate.com\n- Color scheme: light\n\n# Colors\n- primary: #1F2937\n- accent: #0B0C0F\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n# Typography\n- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n- heading: Georgia — https://fonts.google.com/specimen/Georgia\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#0B0C0F, textColor=#FFFFFF, borderColor=#0B0C0F, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#F7F8FA, textColor=#111827, borderColor=#E6E6E6, borderRadius=16px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction industry professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/articulate.json", "page_markdown": "# Articulate Brand Identity\n\nA complete profile of **Articulate**'s visual system — colors, typography, components, and personality — extracted from https://usearticulate.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/articulate\n- Machine-readable JSON: https://characterquilt.com/branding/articulate.json\n- Per-page llms.txt: https://characterquilt.com/branding/articulate/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1F2937 |\n| Accent | #0B0C0F |\n| Body Font | Segoe UI |\n| Heading Font | Georgia |\n\n## Color Palette\n\n- primary: #1F2937\n- accent: #0B0C0F\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n## Typography\n\n- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI\n- heading: Georgia — https://fonts.google.com/specimen/Georgia\n\n## Visual Assets\n\n- Favicon: https://helonic.com/favicon.ico\n- Social card (og:image): https://helonic.com/logo.png\n\n## UI Components\n\n- buttonPrimary: background=#0B0C0F, textColor=#FFFFFF, borderColor=#0B0C0F, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#F7F8FA, textColor=#111827, borderColor=#E6E6E6, borderRadius=16px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction industry professionals\n\n## Articulate Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Helonic - AI-Powered Construction Drawing Analysis**\n - Image: https://helonic.com/issue_location.png\n - Source: http://usearticulate.com/\n- **Helonic - AI-Powered Construction Drawing Analysis**\n - Image: https://helonic.com/foundational_model.png\n - Source: http://usearticulate.com/\n- **Helonic - AI-Powered Construction Drawing Analysis**\n - Image: https://helonic.com/rfi_submit.png\n - Source: http://usearticulate.com/\n- **Helonic - AI-Powered Construction Drawing Analysis**\n - Image: https://helonic.com/product.png\n - Source: http://usearticulate.com/\n- **Helonic - AI-Powered Construction Drawing Analysis**\n - Image: https://helonic.com/opt-03.jpg\n - Source: http://usearticulate.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Segoe UI\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Georgia\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#1F2937\",\n \"accent\": \"#0B0C0F\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#111827\",\n \"link\": \"#111827\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Segoe UI\",\n \"heading\": \"Georgia\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Georgia\",\n \"Times New Roman\",\n \"serif\"\n ],\n \"body\": [\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"system-ui\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"system-ui\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"48px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#0B0C0F\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#0B0C0F\",\n \"borderRadius\": \"33554400px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"33554400px\",\n \"topRight\": \"33554400px\",\n \"bottomRight\": \"33554400px\",\n \"bottomLeft\": \"33554400px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#F7F8FA\",\n \"textColor\": \"#111827\",\n \"borderColor\": \"#E6E6E6\",\n \"borderRadius\": \"16px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"16px\",\n \"topRight\": \"16px\",\n \"bottomRight\": \"16px\",\n \"bottomLeft\": \"16px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"favicon\": \"https://helonic.com/favicon.ico\",\n \"ogImage\": \"https://helonic.com/logo.png\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": -1,\n \"reasoning\": \"No suitable brand logo was found among the candidates. All candidates appear to be client or partner logos rather than the main brand logo for Helonic.\",\n \"confidence\": 0.2,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Start Analyzing\",\n \"reasoning\": \"Button #0 ('Start Analyzing') is the primary CTA due to its action-oriented text and distinct dark background color (#0B0C0F), which stands out as a call-to-action.\"\n },\n \"secondary\": {\n \"index\": 3,\n \"text\": \"Industry Research · Mar 2026The Real Cost of Construction Rework in 2025Construction rework costs th\",\n \"reasoning\": \"Button #1 is selected as secondary because it has a different background color (#F7F8FA) and serves as a less prominent option compared to the primary CTA.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"construction industry professionals\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": -1,\n \"selectedLogoReasoning\": \"No suitable brand logo was found among the candidates. All candidates appear to be client or partner logos rather than the main brand logo for Helonic.\",\n \"confidence\": 0.2\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }