# Artificial Societies Brand Identity

A complete profile of **Artificial Societies**'s visual system — colors, typography, components, and personality — extracted from https://societies.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/artificial-societies
- Machine-readable JSON: https://characterquilt.com/branding/artificial-societies.json
- Per-page llms.txt: https://characterquilt.com/branding/artificial-societies/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E57850 |
| Accent | #6B7280 |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #E57850
- secondary: #374151
- accent: #6B7280
- background: #FFFFFF
- textPrimary: #000000
- link: #6B7280

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Favicon: https://societies.io/favicon.ico
- Social card (og:image): /social-card.png

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Artificial Societies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Artificial Societies**
  - Image: https://societies.io/assets/DC_light-90-SC48D.png
  - Source: https://societies.io/case-studies/teneo
- **Artificial Societies**
  - Image: https://societies.io/social-card.png
  - Source: https://societies.io/dpa
- **Artificial Societies**
  - Image: https://societies.io/assets/ucl_light-vLpsOyz3.png
  - Source: https://societies.io/
- **Artificial Societies**
  - Image: https://societies.io/assets/sparky_zivin-B2KuZ-Xx.jpeg
  - Source: https://societies.io/case-studies/teneo
- **Artificial Societies**
  - Image: https://societies.io/assets/harvard_light-CJ-Is7wy.png
  - Source: https://societies.io/
- **Artificial Societies**
  - Image: https://societies.io/assets/oxford_light-A5RE8B5p.png
  - Source: https://societies.io/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E57850",
    "secondary": "#374151",
    "accent": "#6B7280",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Apple Color Emoji"
      ],
      "body": [
        "Satoshi",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Satoshi",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://societies.io/favicon.ico",
    "ogImage": "/social-card.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```