# Artillery Brand Identity

A complete profile of **Artillery**'s visual system — colors, typography, components, and personality — extracted from https://www.artillery.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/artillery
- Machine-readable JSON: https://characterquilt.com/branding/artillery.json
- Per-page llms.txt: https://characterquilt.com/branding/artillery/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #221812 |
| Accent | #003362 |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #221812
- secondary: #171B2A
- accent: #003362
- background: #111113
- textPrimary: #111113
- link: #261A11

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%22%20height%3D%2232%22%20viewBox%3D%220%200%20100%2032%22%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20class%3D%22text-contrast%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20rgb(237%2C%20238%2C%20240)%20!important%3B%22%3EArtillery%3C%2Ftitle%3E%3Cpath%20d%3D%22m20%2016.3%201.5-1.6%201.5%201.4-9.2%209.2-1.4-1.4%204.2-4.3-4.2-4.2L8%2019.6l-1.4-1.4L15.9%209l1.4%201.5-1.6%201.5%204.3%204.3Zm-2%202L13.8%2014l.7-.7%204.2%204.2-.7.7Z%22%20style%3D%22fill%3A%20rgb(237%2C%20238%2C%20240)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24%208%209.3%2013l2%202%209.5-3.8-3.9%209.5%202%202L24%208Zm11.1%2015%204.7-13.1h3L47.3%2023h-2.6l-1-3.1h-5.1l-1%203.1H35Zm4.2-5h3.8l-.6-1.9a282.1%20282.1%200%200%201-1.3-4.1%20176.4%20176.4%200%200%201-1.2%204.1l-.7%201.9Zm9.2%205v-9.3h2.1v1.6c.2-.6.5-1%20.8-1.2.4-.3.9-.5%201.5-.5h.7v2a9%209%200%200%200-1%200c-.6%200-1%20.1-1.4.5-.3.4-.5%201-.5%201.6V23h-2.2ZM60%2013.7v1.8h-1.9v4.8c0%20.4%200%20.6.2.7.2.2.4.2.8.2h1V23h-1.4c-1%200-1.7-.2-2.1-.6-.5-.4-.7-1-.7-1.7v-5.2h-1.6v-1.8H56v-2.5h2.2v2.5h2Zm1.4%209.3v-9.3h2.2V23h-2.2Zm1.1-10.7c-.4%200-.7%200-1-.3-.2-.3-.3-.6-.3-1%200-.3.1-.6.4-.8.2-.3.5-.4%201-.4.3%200%20.6.1.9.4.2.2.3.5.3.9%200%20.3%200%20.6-.3.9-.3.2-.6.3-1%20.3ZM68%2010v13h-2.2V9.9H68Zm4.2%200v13H70V9.9h2Zm6%2013.3c-.9%200-1.7-.2-2.4-.6-.6-.4-1.2-1-1.5-1.7-.4-.8-.6-1.6-.6-2.5%200-1%20.2-1.8.6-2.5a4.2%204.2%200%200%201%203.9-2.4c.9%200%201.6.2%202.3.6.7.4%201.2%201%201.6%201.7.3.7.5%201.6.5%202.5v.6h-6.7c0%20.8.3%201.4.7%201.9.4.4%201%20.7%201.7.7.6%200%201-.2%201.4-.4.4-.2.6-.6.7-1h2.1a3%203%200%200%201-.8%201.6%204%204%200%200%201-1.5%201.1%205%205%200%200%201-2%20.4Zm-2.3-5.8h4.6a2.2%202.2%200%200%200-2.3-2.1c-.6%200-1.2.2-1.6.5a3%203%200%200%200-.7%201.6ZM84%2023v-9.3h2.2v1.6c.2-.6.4-1%20.8-1.2.4-.3.8-.5%201.4-.5h.8v2a9%209%200%200%200-1%200c-.6%200-1%20.1-1.4.5-.4.4-.6%201-.6%201.6V23H84Zm6.8%203.7v-1.8H92c.3%200%20.6-.1.7-.3.2-.1.3-.4.5-.8l.3-.9-3.6-9.2h2.4l1.7%204.9a71%2071%200%200%201%20.7%202l.6-2%201.7-4.9h2.3l-4.1%2010.8c-.6%201.5-1.5%202.2-2.8%202.2h-1.5Z%22%20style%3D%22fill%3A%20rgb(237%2C%20238%2C%20240)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.artillery.io/favicon-default.png
- Social card (og:image): https://www.artillery.io/api/og?title=Full-stack%20performance%20%26%20reliability%20testing&description=One%20complete%20platform%20for%20Playwright%20E2E%20testing%2C%20scalable%20load%20testing%2C%20and%20synthetic%20monitoring%20with%20Playwright

## UI Components

- buttonPrimary: background=#003362, textColor=#70B8FF, borderColor=#004074, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0 0 0 / 0.0509804) 0px 1px 2px 0px
- buttonSecondary: background=#462100, textColor=#FFA057, borderColor=#562800, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

## Artillery Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Announcing Tracetest integration · Blog · Artillery**
  - Image: https://res.cloudinary.com/djwdcmwdz/image/upload/v1712921963/Blogposts/artillery-announcement/app.tracetest.io_organizations_ttorg_e66318ba6544b856_environments_ttenv_956484fe2078461e_test_artillery-playwight-import-pokemon_run_2_selectedSpan_c4ab6acfd2cfacef_xfpdan.png
  - Source: https://www.artillery.io/blog/announcing-tracetest-integration
- **Understanding workload models · Blog · Artillery**
  - Image: https://www.artillery.io/api/og?title=Understanding%20workload%20models&description=In%20this%20blog%20post%20we%E2%80%99ll%20look%20at%20Artillery%E2%80%99s%20hybrid%20workload%20model%2C%20whether%20it%20suffers%20from%20coordinated%20omission%2C%20and%20why%20neither%20closed%20nor%20open%20models%20are%20very%20suitable%20for%20testing%20most%20real-world%20systems.&label=February%2024th%2C%202023&tag=How%20to&author=Hassy%20Veldstra&avatar=https%3A%2F%2Fwww.artillery.io%2Fimg%2Favatars%2Fhassy.jpg&type=blog
  - Source: https://www.artillery.io/blog/load-testing-workload-models
- **Login · Artillery**
  - Image: https://app.artillery.io/opengraph-image.png?29286ce973decf87
  - Source: https://test1.corp.artillery.io/
- **How to track state in your Kubernetes Operator · Blog · Artillery**
  - Image: https://www.artillery.io/api/og?title=How%20to%20track%20state%20in%20your%20Kubernetes%20Operator&description=In%20simple%20environments%2C%20state%20machines%20are%20very%20adequate%20to%20define%20and%20track%20state.%20You%20quickly%20get%20to%20understand%20if%20your%20computation%20is%20misbehaving%2C%20and%20report%20progress%20to%20users%20or%20other%20programs.%20Here%E2%80%99s%20how%20to%20think%20about%20state%20when%20building%20your%20own%20Operator%20(based%20on%20lessons%20learnt%20from%20building%20our%20own).&label=March%208th%2C%202022&tag=How%20to&author=Ezo%20Saleh&avatar=https%3A%2F%2Fwww.artillery.io%2Fimg%2Favatars%2Fezo.jpg&type=blog
  - Source: https://www.artillery.io/blog/track-state-in-your-kubernetes-operator
- **This load test cost us… how much!? · Blog · Artillery**
  - Image: https://i.ytimg.com/vi/WwVeEIMOKgo/maxresdefault.jpg
  - Source: https://www.artillery.io/blog/this-load-test-cost-us-how-much
- **Load testing across the globe with Artillery Pro · Blog · Artillery**
  - Image: https://www.artillery.io/api/og?title=Load%20testing%20across%20the%20globe%20with%20Artillery%20Pro&description=In%20this%20article%2C%20you%E2%80%99ll%20see%20how%20easy%20it%20is%20to%20get%20your%20existing%20Artillery%20load%20tests%20set%20up%20to%20use%20Artillery%20Pro.%20We%E2%80%99ll%20show%20you%20how%20to%20set%20up%20your%20AWS%20environment%20and%20execute%20your%20tests%20from%20different%20regions%20around%20the%20world.&label=July%207th%2C%202021&tag=How%20to&author=Dennis%20Martinez&avatar=https%3A%2F%2Fwww.artillery.io%2Fimg%2Favatars%2Fdennis.jpg&type=blog
  - Source: https://www.artillery.io/blog/load-testing-across-the-globe-with-ease-using-artillery-pro

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#221812",
    "secondary": "#171B2A",
    "accent": "#003362",
    "background": "#111113",
    "textPrimary": "#111113",
    "link": "#261A11"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "IBM Plex Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#003362",
      "textColor": "#70B8FF",
      "borderColor": "#004074",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0 0 0 / 0.0509804) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#462100",
      "textColor": "#FFA057",
      "borderColor": "#562800",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%22%20height%3D%2232%22%20viewBox%3D%220%200%20100%2032%22%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20class%3D%22text-contrast%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20rgb(237%2C%20238%2C%20240)%20!important%3B%22%3EArtillery%3C%2Ftitle%3E%3Cpath%20d%3D%22m20%2016.3%201.5-1.6%201.5%201.4-9.2%209.2-1.4-1.4%204.2-4.3-4.2-4.2L8%2019.6l-1.4-1.4L15.9%209l1.4%201.5-1.6%201.5%204.3%204.3Zm-2%202L13.8%2014l.7-.7%204.2%204.2-.7.7Z%22%20style%3D%22fill%3A%20rgb(237%2C%20238%2C%20240)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24%208%209.3%2013l2%202%209.5-3.8-3.9%209.5%202%202L24%208Zm11.1%2015%204.7-13.1h3L47.3%2023h-2.6l-1-3.1h-5.1l-1%203.1H35Zm4.2-5h3.8l-.6-1.9a282.1%20282.1%200%200%201-1.3-4.1%20176.4%20176.4%200%200%201-1.2%204.1l-.7%201.9Zm9.2%205v-9.3h2.1v1.6c.2-.6.5-1%20.8-1.2.4-.3.9-.5%201.5-.5h.7v2a9%209%200%200%200-1%200c-.6%200-1%20.1-1.4.5-.3.4-.5%201-.5%201.6V23h-2.2ZM60%2013.7v1.8h-1.9v4.8c0%20.4%200%20.6.2.7.2.2.4.2.8.2h1V23h-1.4c-1%200-1.7-.2-2.1-.6-.5-.4-.7-1-.7-1.7v-5.2h-1.6v-1.8H56v-2.5h2.2v2.5h2Zm1.4%209.3v-9.3h2.2V23h-2.2Zm1.1-10.7c-.4%200-.7%200-1-.3-.2-.3-.3-.6-.3-1%200-.3.1-.6.4-.8.2-.3.5-.4%201-.4.3%200%20.6.1.9.4.2.2.3.5.3.9%200%20.3%200%20.6-.3.9-.3.2-.6.3-1%20.3ZM68%2010v13h-2.2V9.9H68Zm4.2%200v13H70V9.9h2Zm6%2013.3c-.9%200-1.7-.2-2.4-.6-.6-.4-1.2-1-1.5-1.7-.4-.8-.6-1.6-.6-2.5%200-1%20.2-1.8.6-2.5a4.2%204.2%200%200%201%203.9-2.4c.9%200%201.6.2%202.3.6.7.4%201.2%201%201.6%201.7.3.7.5%201.6.5%202.5v.6h-6.7c0%20.8.3%201.4.7%201.9.4.4%201%20.7%201.7.7.6%200%201-.2%201.4-.4.4-.2.6-.6.7-1h2.1a3%203%200%200%201-.8%201.6%204%204%200%200%201-1.5%201.1%205%205%200%200%201-2%20.4Zm-2.3-5.8h4.6a2.2%202.2%200%200%200-2.3-2.1c-.6%200-1.2.2-1.6.5a3%203%200%200%200-.7%201.6ZM84%2023v-9.3h2.2v1.6c.2-.6.4-1%20.8-1.2.4-.3.8-.5%201.4-.5h.8v2a9%209%200%200%200-1%200c-.6%200-1%20.1-1.4.5-.4.4-.6%201-.6%201.6V23H84Zm6.8%203.7v-1.8H92c.3%200%20.6-.1.7-.3.2-.1.3-.4.5-.8l.3-.9-3.6-9.2h2.4l1.7%204.9a71%2071%200%200%201%20.7%202l.6-2%201.7-4.9h2.3l-4.1%2010.8c-.6%201.5-1.5%202.2-2.8%202.2h-1.5Z%22%20style%3D%22fill%3A%20rgb(237%2C%20238%2C%20240)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.artillery.io/favicon-default.png",
    "ogImage": "https://www.artillery.io/api/og?title=Full-stack%20performance%20%26%20reliability%20testing&description=One%20complete%20platform%20for%20Playwright%20E2E%20testing%2C%20scalable%20load%20testing%2C%20and%20synthetic%20monitoring%20with%20Playwright",
    "logoHref": "/",
    "logoAlt": "Artillery"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Artillery'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up free",
      "reasoning": "Button #0 ('Sign up free') uses a vibrant brand color (#003362) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Read more ↗",
      "reasoning": "Button #1 ('Read more ↗') has a different vibrant color (#462100) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Artillery'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```