{ "name": "Asana", "slug": "asana", "domain": "https://asana.com", "sources": [ "apollo_us_mid", "forbes_cloud_100", "vendr_saas_trends_report" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "TWK Lausanne", "role": "heading" } ], "colors": { "primary": "#151B26", "secondary": "#646F79", "accent": "#FFEAEC", "background": "#FFFFFF", "textPrimary": "#0D0E10", "link": "#222B37" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "TWK Lausanne" }, "fontStacks": { "heading": [ "Ghost", "Helvetica Neue", "Helvetica", "sans-serif" ], "body": [ "TWK Lausanne", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "TWK Lausanne", "Helvetica Neue", "Helvetica", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "60px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#0D0D0D", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFEAEC", "textColor": "#690031", "borderRadius": "146px", "borderRadiusCorners": { "topLeft": "146px", "topRight": "146px", "bottomRight": "146px", "bottomLeft": "146px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://brand.asana.biz/image/upload/f_auto:image,fl_preserve_transparency/v1696462482/asana_favicon_57x57.png", "ogImage": "https://assets.asana.biz/m/4aecf2c7c66aa51b/original/asana-meta-coral-1x.png", "logoHref": "/?noredirect", "logoAlt": "Asana Home" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Asana' with a source URL indicating it is the main logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action." }, "secondary": { "index": 3, "text": "Marketing", "reasoning": "Button #3 with text 'Marketing' is selected as secondary due to its distinct red/orange background color, differentiating it from the primary button's dark color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and teams" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Asana' with a source URL indicating it is the main logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asana/b6f7300fde.webp", "alt": "Asana for Education Discount Program • Asana", "source_url": "https://asana.com/industry/education", "image_url": "https://assets.asana.biz/transform/671e36ab-0fea-4b81-bffa-c5d73fa079c6/SD040-web-nav-BellNavIcon-en-US", "width": 3840, "height": 3840, "bytes": 72516, "query": "site:asana.com", "query_suffix": "site:asana.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asana/6e03962ac2.webp", "alt": "AI Studio starter tutorial: Build a blog post request process", "source_url": "https://academy.asana.com/ai-studio-starter-tutorial-blog-post-request-process", "image_url": "https://cc.sj-cdn.net/instructor/2608rvujpff4i-asana-academy/courses/fxkan0oobjxx/promo-image.1740790895.png", "width": 800, "height": 450, "bytes": 14327, "query": "site:asana.com blog", "query_suffix": "site:asana.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asana/c0e2682715.webp", "alt": "Asana-apps and -integraties • Asana", "source_url": "https://asana.com/nl/apps", "image_url": "https://assets.asana.biz/transform/89333585-307a-44ef-b405-215d01eb4b1a/luciq", "width": 3334, "height": 3334, "bytes": 214191, "query": "site:asana.com", "query_suffix": "site:asana.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asana/8e4af96cc3.webp", "alt": "ESG at Asana • Asana, Inc.", "source_url": "https://investors.asana.com/esg/", "image_url": "https://investors.asana.com/system/files-encrypted/nasdaq_kms/inline-images/strategy-full_2.png", "width": 3904, "height": 2649, "bytes": 4948823, "query": "site:asana.com", "query_suffix": "site:asana.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asana/4587772c03.webp", "alt": "The Inside Asana Blog - Company insights and updates • Asana", "source_url": "https://asana.com/inside-asana", "image_url": "https://assets.asana.biz/m/12a8d15f8909d731/original/Maria_Blog.webp", "width": 1568, "height": 1040, "bytes": 314898, "query": "site:asana.com blog", "query_suffix": "site:asana.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asana/726a48bd09.webp", "alt": "Comics to use for training, blog... - Ask the Community - Asana Forum", "source_url": "https://forum.asana.com/t/comics-to-use-for-training-blog/96005", "image_url": "https://us1.discourse-cdn.com/asana/original/3X/8/6/86d63dcacc16ddbf3c4959538a2e414501b6569b.jpeg", "width": 1600, "height": 1600, "bytes": 335279, "query": "site:asana.com blog", "query_suffix": "site:asana.com blog" } ], "font_resources": [ { "family": "Helvetica Neue", "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue" }, { "family": "TWK Lausanne", "google_fonts_url": "https://fonts.google.com/specimen/TWK+Lausanne" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=TWK+Lausanne&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/asana", "agent_instructions": "You are designing or implementing in Asana's brand identity.\n\n# Brand profile\n- Company: Asana\n- Source: https://asana.com\n- Color scheme: light\n\n# Colors\n- primary: #151B26\n- secondary: #646F79\n- accent: #FFEAEC\n- background: #FFFFFF\n- textPrimary: #0D0E10\n- link: #222B37\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: TWK Lausanne — https://fonts.google.com/specimen/TWK+Lausanne\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#0D0D0D, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=#FFEAEC, textColor=#690031, borderRadius=146px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/asana.json", "page_markdown": "# Asana Brand Identity\n\nA complete profile of **Asana**'s visual system — colors, typography, components, and personality — extracted from https://asana.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/asana\n- Machine-readable JSON: https://characterquilt.com/branding/asana.json\n- Per-page llms.txt: https://characterquilt.com/branding/asana/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #151B26 |\n| Accent | #FFEAEC |\n| Body Font | Helvetica Neue |\n| Heading Font | TWK Lausanne |\n\n## Color Palette\n\n- primary: #151B26\n- secondary: #646F79\n- accent: #FFEAEC\n- background: #FFFFFF\n- textPrimary: #0D0E10\n- link: #222B37\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: TWK Lausanne — https://fonts.google.com/specimen/TWK+Lausanne\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22112%22%20height%3D%2222%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22asana-logo-title%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22asana-logo-title%22%20style%3D%22fill%3A%20rgb(13%2C%2014%2C%2016)%20!important%3B%22%3EAsana%20Home%3C%2Ftitle%3E%3Cpath%20class%3D%22_nav_logo-link__text__2RL6n%22%20id%3D%22asana-horizontal-logo__text%22%20d%3D%22M108.202%2016.703c.067.765.679%201.739%201.74%201.739h.62a.44.44%200%200%200%20.438-.438V4.359h-.003a.437.437%200%200%200-.435-.414h-1.922a.437.437%200%200%200-.435.414h-.003v1.109c-1.178-1.452-3.035-2.055-4.897-2.055a7.667%207.667%200%200%200-7.665%207.67%207.668%207.668%200%200%200%207.665%207.672c1.862%200%203.892-.723%204.897-2.054v.002Zm-4.89-.633c-2.692%200-4.874-2.232-4.874-4.986%200-2.754%202.182-4.986%204.874-4.986%202.693%200%204.875%202.232%204.875%204.986%200%202.754-2.182%204.986-4.875%204.986ZM93.21%2017.172v-7.06c0-3.981-2.51-6.666-6.51-6.666-1.91%200-3.476%201.105-4.029%202.055-.12-.743-.513-1.523-1.735-1.523h-.622a.439.439%200%200%200-.438.438v13.646h.003c.012.23.203.414.435.414h1.923c.029%200%20.058-.004.086-.009.013-.002.024-.008.037-.011l.043-.013c.017-.008.032-.017.048-.026l.024-.013a.44.44%200%200%200%20.053-.043l.01-.007a.434.434%200%200%200%20.134-.292h.002v-8.06a3.87%203.87%200%200%201%203.868-3.871%203.87%203.87%200%200%201%203.868%203.87l.001%206.738v-.002l.002.018v1.307h.002c.013.23.203.414.435.414h1.923a.45.45%200%200%200%20.086-.009c.011-.002.022-.007.033-.01.016-.004.032-.008.047-.014.016-.007.03-.016.045-.024l.027-.015a.49.49%200%200%200%20.05-.04l.013-.01a.452.452%200%200%200%20.049-.057l.003-.004a.434.434%200%200%200%20.082-.23h.003v-.891ZM73.188%2016.703c.067.765.68%201.739%201.74%201.739h.62c.24%200%20.437-.197.437-.438V4.359h-.002a.438.438%200%200%200-.435-.414h-1.923a.438.438%200%200%200-.435.414h-.002v1.109c-1.178-1.452-3.035-2.055-4.898-2.055a7.667%207.667%200%200%200-7.664%207.67c0%204.237%203.431%207.672%207.664%207.672%201.863%200%203.892-.723%204.898-2.054v.002Zm-4.89-.633c-2.692%200-4.875-2.232-4.875-4.986%200-2.754%202.183-4.986%204.875-4.986s4.874%202.232%204.874%204.986c0%202.754-2.182%204.986-4.874%204.986ZM49.257%2014.748c1.283.89%202.684%201.322%204.03%201.322%201.283%200%202.609-.665%202.609-1.823%200-1.546-2.89-1.787-4.705-2.405-1.815-.617-3.379-1.893-3.379-3.96%200-3.163%202.816-4.47%205.444-4.47%201.665%200%203.383.55%204.497%201.338.384.29.15.625.15.625l-1.063%201.52c-.12.17-.328.318-.628.133s-1.352-.93-2.956-.93c-1.603%200-2.57.74-2.57%201.66%200%201.1%201.256%201.447%202.727%201.823%202.562.691%205.357%201.522%205.357%204.666%200%202.786-2.604%204.508-5.483%204.508-2.181%200-4.038-.622-5.596-1.766-.324-.325-.098-.627-.098-.627l1.058-1.512c.216-.282.487-.184.606-.102ZM41.866%2016.703c.068.765.68%201.739%201.74%201.739h.62a.44.44%200%200%200%20.438-.438V4.359h-.003a.437.437%200%200%200-.435-.414h-1.922a.438.438%200%200%200-.435.414h-.003v1.109c-1.178-1.452-3.035-2.055-4.897-2.055a7.668%207.668%200%200%200-7.665%207.67c0%204.237%203.432%207.672%207.665%207.672%201.862%200%203.892-.723%204.897-2.054v.002Zm-4.89-.633c-2.692%200-4.874-2.232-4.874-4.986%200-2.754%202.182-4.986%204.875-4.986%202.692%200%204.874%202.232%204.874%204.986%200%202.754-2.182%204.986-4.874%204.986Z%22%20fill%3D%22%230D0E10%22%20style%3D%22fill%3A%20rgb(105%2C%200%2C%2049)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22_nav_logo-link__asana-icon__Un0sE%22%20id%3D%22asana-horizontal-logo__icon%22%20d%3D%22M18.559%2011.605a5.158%205.158%200%201%200%200%2010.317%205.158%205.158%200%200%200%200-10.317Zm-13.401.001a5.158%205.158%200%201%200%200%2010.315%205.158%205.158%200%200%200%200-10.315Zm11.858-6.448a5.158%205.158%200%201%201-10.316%200%205.158%205.158%200%200%201%2010.316%200Z%22%20fill%3D%22%23FF584A%22%20style%3D%22fill%3A%20rgb(255%2C%2088%2C%2074)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://brand.asana.biz/image/upload/f_auto:image,fl_preserve_transparency/v1696462482/asana_favicon_57x57.png\n- Social card (og:image): https://assets.asana.biz/m/4aecf2c7c66aa51b/original/asana-meta-coral-1x.png\n\n## UI Components\n\n- buttonPrimary: background=#0D0D0D, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=#FFEAEC, textColor=#690031, borderRadius=146px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and teams\n\n## Asana Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Asana for Education Discount Program • Asana**\n - Image: https://assets.asana.biz/transform/671e36ab-0fea-4b81-bffa-c5d73fa079c6/SD040-web-nav-BellNavIcon-en-US\n - Source: https://asana.com/industry/education\n- **AI Studio starter tutorial: Build a blog post request process**\n - Image: https://cc.sj-cdn.net/instructor/2608rvujpff4i-asana-academy/courses/fxkan0oobjxx/promo-image.1740790895.png\n - Source: https://academy.asana.com/ai-studio-starter-tutorial-blog-post-request-process\n- **Asana-apps and -integraties • Asana**\n - Image: https://assets.asana.biz/transform/89333585-307a-44ef-b405-215d01eb4b1a/luciq\n - Source: https://asana.com/nl/apps\n- **ESG at Asana • Asana, Inc.**\n - Image: https://investors.asana.com/system/files-encrypted/nasdaq_kms/inline-images/strategy-full_2.png\n - Source: https://investors.asana.com/esg/\n- **The Inside Asana Blog - Company insights and updates • Asana**\n - Image: https://assets.asana.biz/m/12a8d15f8909d731/original/Maria_Blog.webp\n - Source: https://asana.com/inside-asana\n- **Comics to use for training, blog... - Ask the Community - Asana Forum**\n - Image: https://us1.discourse-cdn.com/asana/original/3X/8/6/86d63dcacc16ddbf3c4959538a2e414501b6569b.jpeg\n - Source: https://forum.asana.com/t/comics-to-use-for-training-blog/96005\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n },\n {\n \"family\": \"TWK Lausanne\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#151B26\",\n \"secondary\": \"#646F79\",\n \"accent\": \"#FFEAEC\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#0D0E10\",\n \"link\": \"#222B37\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Helvetica Neue\",\n \"heading\": \"TWK Lausanne\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Ghost\",\n \"Helvetica Neue\",\n \"Helvetica\",\n \"sans-serif\"\n ],\n \"body\": [\n \"TWK Lausanne\",\n \"Helvetica Neue\",\n \"Helvetica\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"TWK Lausanne\",\n \"Helvetica Neue\",\n \"Helvetica\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"60px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"5px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#0D0D0D\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"100px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"100px\",\n \"topRight\": \"100px\",\n \"bottomRight\": \"100px\",\n \"bottomLeft\": \"100px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFEAEC\",\n \"textColor\": \"#690031\",\n \"borderRadius\": \"146px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"146px\",\n \"topRight\": \"146px\",\n \"bottomRight\": \"146px\",\n \"bottomLeft\": \"146px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20width%3D%22112%22%20height%3D%2222%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22asana-logo-title%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22asana-logo-title%22%20style%3D%22fill%3A%20rgb(13%2C%2014%2C%2016)%20!important%3B%22%3EAsana%20Home%3C%2Ftitle%3E%3Cpath%20class%3D%22_nav_logo-link__text__2RL6n%22%20id%3D%22asana-horizontal-logo__text%22%20d%3D%22M108.202%2016.703c.067.765.679%201.739%201.74%201.739h.62a.44.44%200%200%200%20.438-.438V4.359h-.003a.437.437%200%200%200-.435-.414h-1.922a.437.437%200%200%200-.435.414h-.003v1.109c-1.178-1.452-3.035-2.055-4.897-2.055a7.667%207.667%200%200%200-7.665%207.67%207.668%207.668%200%200%200%207.665%207.672c1.862%200%203.892-.723%204.897-2.054v.002Zm-4.89-.633c-2.692%200-4.874-2.232-4.874-4.986%200-2.754%202.182-4.986%204.874-4.986%202.693%200%204.875%202.232%204.875%204.986%200%202.754-2.182%204.986-4.875%204.986ZM93.21%2017.172v-7.06c0-3.981-2.51-6.666-6.51-6.666-1.91%200-3.476%201.105-4.029%202.055-.12-.743-.513-1.523-1.735-1.523h-.622a.439.439%200%200%200-.438.438v13.646h.003c.012.23.203.414.435.414h1.923c.029%200%20.058-.004.086-.009.013-.002.024-.008.037-.011l.043-.013c.017-.008.032-.017.048-.026l.024-.013a.44.44%200%200%200%20.053-.043l.01-.007a.434.434%200%200%200%20.134-.292h.002v-8.06a3.87%203.87%200%200%201%203.868-3.871%203.87%203.87%200%200%201%203.868%203.87l.001%206.738v-.002l.002.018v1.307h.002c.013.23.203.414.435.414h1.923a.45.45%200%200%200%20.086-.009c.011-.002.022-.007.033-.01.016-.004.032-.008.047-.014.016-.007.03-.016.045-.024l.027-.015a.49.49%200%200%200%20.05-.04l.013-.01a.452.452%200%200%200%20.049-.057l.003-.004a.434.434%200%200%200%20.082-.23h.003v-.891ZM73.188%2016.703c.067.765.68%201.739%201.74%201.739h.62c.24%200%20.437-.197.437-.438V4.359h-.002a.438.438%200%200%200-.435-.414h-1.923a.438.438%200%200%200-.435.414h-.002v1.109c-1.178-1.452-3.035-2.055-4.898-2.055a7.667%207.667%200%200%200-7.664%207.67c0%204.237%203.431%207.672%207.664%207.672%201.863%200%203.892-.723%204.898-2.054v.002Zm-4.89-.633c-2.692%200-4.875-2.232-4.875-4.986%200-2.754%202.183-4.986%204.875-4.986s4.874%202.232%204.874%204.986c0%202.754-2.182%204.986-4.874%204.986ZM49.257%2014.748c1.283.89%202.684%201.322%204.03%201.322%201.283%200%202.609-.665%202.609-1.823%200-1.546-2.89-1.787-4.705-2.405-1.815-.617-3.379-1.893-3.379-3.96%200-3.163%202.816-4.47%205.444-4.47%201.665%200%203.383.55%204.497%201.338.384.29.15.625.15.625l-1.063%201.52c-.12.17-.328.318-.628.133s-1.352-.93-2.956-.93c-1.603%200-2.57.74-2.57%201.66%200%201.1%201.256%201.447%202.727%201.823%202.562.691%205.357%201.522%205.357%204.666%200%202.786-2.604%204.508-5.483%204.508-2.181%200-4.038-.622-5.596-1.766-.324-.325-.098-.627-.098-.627l1.058-1.512c.216-.282.487-.184.606-.102ZM41.866%2016.703c.068.765.68%201.739%201.74%201.739h.62a.44.44%200%200%200%20.438-.438V4.359h-.003a.437.437%200%200%200-.435-.414h-1.922a.438.438%200%200%200-.435.414h-.003v1.109c-1.178-1.452-3.035-2.055-4.897-2.055a7.668%207.668%200%200%200-7.665%207.67c0%204.237%203.432%207.672%207.665%207.672%201.862%200%203.892-.723%204.897-2.054v.002Zm-4.89-.633c-2.692%200-4.874-2.232-4.874-4.986%200-2.754%202.182-4.986%204.875-4.986%202.692%200%204.874%202.232%204.874%204.986%200%202.754-2.182%204.986-4.874%204.986Z%22%20fill%3D%22%230D0E10%22%20style%3D%22fill%3A%20rgb(105%2C%200%2C%2049)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22_nav_logo-link__asana-icon__Un0sE%22%20id%3D%22asana-horizontal-logo__icon%22%20d%3D%22M18.559%2011.605a5.158%205.158%200%201%200%200%2010.317%205.158%205.158%200%200%200%200-10.317Zm-13.401.001a5.158%205.158%200%201%200%200%2010.315%205.158%205.158%200%200%200%200-10.315Zm11.858-6.448a5.158%205.158%200%201%201-10.316%200%205.158%205.158%200%200%201%2010.316%200Z%22%20fill%3D%22%23FF584A%22%20style%3D%22fill%3A%20rgb(255%2C%2088%2C%2074)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\",\n \"favicon\": \"https://brand.asana.biz/image/upload/f_auto:image,fl_preserve_transparency/v1696462482/asana_favicon_57x57.png\",\n \"ogImage\": \"https://assets.asana.biz/m/4aecf2c7c66aa51b/original/asana-meta-coral-1x.png\",\n \"logoHref\": \"/?noredirect\",\n \"logoAlt\": \"Asana Home\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Asana' with a source URL indicating it is the main logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Get started\",\n \"reasoning\": \"Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action.\"\n },\n \"secondary\": {\n \"index\": 3,\n \"text\": \"Marketing\",\n \"reasoning\": \"Button #3 with text 'Marketing' is selected as secondary due to its distinct red/orange background color, differentiating it from the primary button's dark color.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals and teams\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Asana' with a source URL indicating it is the main logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }