# aSim Brand Identity

A complete profile of **aSim**'s visual system — colors, typography, components, and personality — extracted from https://asim.sh/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/asim
- Machine-readable JSON: https://characterquilt.com/branding/asim.json
- Per-page llms.txt: https://characterquilt.com/branding/asim/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #EEF2FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://s.asim.sh/favicon.ico
- Social card (og:image): https://s.asim.sh/og-16.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=24px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

Tone: playful · Energy: medium · Audience: tech-savvy individuals interested in creating and sharing apps

## aSim Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **aSim - Kino Soul Gallery**
  - Image: https://s.asim.sh/images/nPjDTVaQIGMH4pV6ciyan.jpeg
  - Source: https://party.asim.sh/frame/337873
- **aSim - Kino Soul Gallery**
  - Image: https://s.asim.sh/images/gDMqMHuLgKqjQrhdtTHbA.jpeg
  - Source: https://party.asim.sh/frame/337873
- **aSim - Vibrant Social Spotlight**
  - Image: https://s.asim.sh/images/n5cQ0uNdB-z57FMV0Uu-L.jpeg
  - Source: https://party.asim.sh/frame/342036
- **aSim - Kino Soul Gallery**
  - Image: https://s.asim.sh/images/3rEmRLMnn1SnDj98TwMfX.jpeg
  - Source: https://party.asim.sh/frame/337873
- **aSim - Kino Soul Gallery**
  - Image: https://s.asim.sh/images/HmMg4unX2r7k5B9buniqk.jpeg
  - Source: https://party.asim.sh/frame/337873
- **reiwa07-2025-oosumo-schedules - aSim**
  - Image: https://s.asim.sh/images/HcFCSSnyc4uBT3-7EvAaz.jpeg
  - Source: https://asim.sh/@daisuke/s/159412/reiwa07-2025-oosumo-schedules

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#EEF2FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://s.asim.sh/favicon.ico",
    "ogImage": "https://s.asim.sh/og-16.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Download on iOS",
      "reasoning": "The 'Download on iOS' button is a primary call-to-action due to its prominent placement and action-oriented text. It uses a dark background (#000000), which stands out against the light background, making it visually prominent."
    },
    "secondary": {
      "index": 2,
      "text": "@zackphotos",
      "reasoning": "The '@zackphotos' button is selected as secondary due to its lighter background (#FFFFFF), which contrasts with the primary button's dark color. It is less prominent and serves a different purpose, fitting the secondary role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in creating and sharing apps"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```