# askLio Brand Identity

A complete profile of **askLio**'s visual system — colors, typography, components, and personality — extracted from https://www.asklio.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/asklio
- Machine-readable JSON: https://characterquilt.com/branding/asklio.json
- Per-page llms.txt: https://characterquilt.com/branding/asklio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202000%201000%22%20fill%3D%22currentColor%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M944.33%20624.3h.05c-8.65-14.98-24.38-25.19-46.7-30.31-5.73-1.31-11.76-2.11-17.8-2.42-32.38-1.51-94.66-10.86-147.65-56-24.74-21.07-57.67-58.92-74.5-120.1-3.62-13.07-9.5-62.43-8.59-246.23.05-20.36-3.92-39.31-11.82-56.3-6.58-14.08-15.23-26.35-25.79-36.55-84.15-81.24-268.96-18.2-367.39%2049.92C71.56%20245.9%2052.3%20449.51%2051.55%20458.15c-8.09%2094.46%2015.69%20193.09%2066.86%20277.65%2050.92%2084.21%20127.19%20151.52%20214.71%20189.47%2012.07%205.23%2088.58%2036.64%20189.28%2036.64%2051.03%200%20108.28-8.09%20166.55-31.72%20125.78-50.98%20228.89-161.22%20255.88-238.39%204.72-13.58%207.08-25.94%207.08-37.1s-2.46-21.61-7.59-30.41v.02ZM674.07%20894.56l.05.05c-158.21%2064.09-308.68%202.67-325.26-4.57-80.19-34.79-150.06-96.52-196.92-173.94-47.05-77.73-68.87-168.21-61.48-254.73.5-5.78%2010.06-107.08%2076.97-203.86-5.38%2036-6.99%2072.59-4.72%20109.54%2016.23%20252.92%20221.5%20460.29%20477.59%20482.42%2015.59%201.36%2031.12%202.01%2046.55%202.01%2025.44%200%2050.72-1.76%2075.71-5.43-27.4%2019.1-57.26%2035.89-88.48%2048.52h-.01Zm153.39-101.99c-59.57%2017.7-121.36%2023.93-183.8%2018.55-236.98-20.46-426.96-212.4-441.99-446.36-3.52-58.21%203.17-115.53%2020.01-170.53%2013.58-12.77%2028.5-25.03%2044.94-36.39%204.07-2.81%208.24-5.63%2012.52-8.34-3.32%2023.12-5.13%2047.05-5.32%2071.44-.5%20136.99%2053.59%20266.85%20152.33%20365.48%2098.84%2098.68%20229.79%20153.64%20368.84%20154.69%2027.75%200%2055.3-2.01%2082.45-6.08-13.58%2018.9-30.47%2038.51-49.97%2057.56Zm80.48-113.37v.05c-1.41%203.87-2.96%207.95-4.82%2012.07-35.14%207.44-71.44%2011.26-107.99%2011.26-128.49-.95-249.65-51.83-341.14-143.23-91.45-91.35-141.57-211.5-141.11-338.18.31-33.48%203.77-65.91%2010.35-96.63%2037.86-18.9%2078.93-33.53%20117.29-41.38%2021.22-4.32%2040.87-6.48%2058.72-6.48%2037.05%200%2066.36%209.2%2085.01%2027.24%207.14%206.83%2013.07%2015.28%2017.6%2025.03%205.53%2011.92%208.3%2025.38%208.24%2040.02-.7%20145.64%202.51%20229.59%209.96%20256.6%2019.4%2070.48%2057.86%20114.57%2086.67%20139.1%2061.83%2052.74%20133.87%2063.55%20171.28%2065.31%203.77.2%207.39.7%2010.81%201.45%207.79%201.76%2017.85%205.32%2021.67%2011.86%203.97%206.94%203.07%2020.01-2.51%2035.89h-.02Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1098.04%20792.7V257.92h65.7v477.34h252.19v57.45h-317.89z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1496.17%20324.75c-12.19%200-22.64-4.08-31.39-12.28-8.75-8.18-13.12-18.02-13.12-29.52s4.37-21.33%2013.12-29.52c8.75-8.18%2019.23-12.28%2031.39-12.28s22.64%204.1%2031.39%2012.28%2013.12%2018.02%2013.12%2029.52-4.37%2021.34-13.12%2029.52-19.17%2012.28-31.39%2012.28%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1464.39%20391.61h62.52v401.07h-62.52z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1926.82%20484.84c-15.48-31.17-37-55.35-64.65-72.59s-59.82-25.89-96.52-25.89-68.93%208.65-96.57%2025.89c-27.65%2017.24-49.22%2041.42-64.65%2072.59-15.48%2031.17-23.18%2067.96-23.18%20109.4s7.7%2077.67%2023.18%20108.64c15.44%2030.97%2037%2055.1%2064.65%2072.34%2027.65%2017.2%2059.82%2025.84%2096.57%2025.84s68.87-8.65%2096.52-25.84c27.65-17.24%2049.22-41.38%2064.65-72.34%2015.44-31.01%2023.18-66.86%2023.18-108.64s-7.74-78.23-23.18-109.4m-52.33%20184.11c-8.65%2022.98-21.97%2041.52-40.02%2055.6-17.99%2014.12-40.92%2021.16-68.83%2021.16s-50.88-7.04-68.93-21.16c-17.99-14.08-31.32-32.63-39.97-55.6-8.7-22.98-13.02-47.86-13.02-74.71s4.33-51.78%2013.02-74.91c8.65-23.18%2021.97-41.88%2039.97-56.16%2018.05-14.28%2040.97-21.42%2068.93-21.42s50.82%207.14%2068.83%2021.42c18.05%2014.28%2031.37%2032.98%2040.02%2056.16%208.7%2023.12%2013.02%2048.11%2013.02%2074.91s-4.32%2051.73-13.02%2074.71%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://lio.ai/icon/favicon-57x57.png
- Social card (og:image): https://lio.ai/media/site/97ab2f10ff-1772722943/img_4170-2-1200x630-crop.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## askLio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Project Management Dashboard**
  - Image: https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/2bcc370e-cb96-4c63-84b8-5784f0752ffb/id-preview-aee7cf0a--ac57a6d1-1d7c-47de-8f75-2284968c6eec.lovable.app-1773060469181.png
  - Source: https://strategicnegotiation.asklio.ai/
- **Lio – The worlds first multi agent system for procurement**
  - Image: https://lio.ai/media/pages/home/c03c3d5242-1772639654/zeiss_logo.svg.png
  - Source: https://www.asklio.ai/
- **Lio – The worlds first multi agent system for procurement**
  - Image: https://lio.ai/media/pages/home/74cc5d2f59-1772639655/visual-3.jpg
  - Source: https://www.asklio.ai/
- **Lio – The worlds first multi agent system for procurement**
  - Image: https://lio.ai/media/site/97ab2f10ff-1772722943/img_4170-2-1200x630-crop.jpg
  - Source: https://www.asklio.ai/
- **Lio – The worlds first multi agent system for procurement**
  - Image: https://lio.ai/media/pages/home/d8a080417b-1772639654/multi-agent-system.jpg
  - Source: https://www.asklio.ai/
- **Lio – The worlds first multi agent system for procurement**
  - Image: https://lio.ai/media/pages/home/3eb80cbf33-1772639652/5.png
  - Source: https://www.asklio.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "12px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202000%201000%22%20fill%3D%22currentColor%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M944.33%20624.3h.05c-8.65-14.98-24.38-25.19-46.7-30.31-5.73-1.31-11.76-2.11-17.8-2.42-32.38-1.51-94.66-10.86-147.65-56-24.74-21.07-57.67-58.92-74.5-120.1-3.62-13.07-9.5-62.43-8.59-246.23.05-20.36-3.92-39.31-11.82-56.3-6.58-14.08-15.23-26.35-25.79-36.55-84.15-81.24-268.96-18.2-367.39%2049.92C71.56%20245.9%2052.3%20449.51%2051.55%20458.15c-8.09%2094.46%2015.69%20193.09%2066.86%20277.65%2050.92%2084.21%20127.19%20151.52%20214.71%20189.47%2012.07%205.23%2088.58%2036.64%20189.28%2036.64%2051.03%200%20108.28-8.09%20166.55-31.72%20125.78-50.98%20228.89-161.22%20255.88-238.39%204.72-13.58%207.08-25.94%207.08-37.1s-2.46-21.61-7.59-30.41v.02ZM674.07%20894.56l.05.05c-158.21%2064.09-308.68%202.67-325.26-4.57-80.19-34.79-150.06-96.52-196.92-173.94-47.05-77.73-68.87-168.21-61.48-254.73.5-5.78%2010.06-107.08%2076.97-203.86-5.38%2036-6.99%2072.59-4.72%20109.54%2016.23%20252.92%20221.5%20460.29%20477.59%20482.42%2015.59%201.36%2031.12%202.01%2046.55%202.01%2025.44%200%2050.72-1.76%2075.71-5.43-27.4%2019.1-57.26%2035.89-88.48%2048.52h-.01Zm153.39-101.99c-59.57%2017.7-121.36%2023.93-183.8%2018.55-236.98-20.46-426.96-212.4-441.99-446.36-3.52-58.21%203.17-115.53%2020.01-170.53%2013.58-12.77%2028.5-25.03%2044.94-36.39%204.07-2.81%208.24-5.63%2012.52-8.34-3.32%2023.12-5.13%2047.05-5.32%2071.44-.5%20136.99%2053.59%20266.85%20152.33%20365.48%2098.84%2098.68%20229.79%20153.64%20368.84%20154.69%2027.75%200%2055.3-2.01%2082.45-6.08-13.58%2018.9-30.47%2038.51-49.97%2057.56Zm80.48-113.37v.05c-1.41%203.87-2.96%207.95-4.82%2012.07-35.14%207.44-71.44%2011.26-107.99%2011.26-128.49-.95-249.65-51.83-341.14-143.23-91.45-91.35-141.57-211.5-141.11-338.18.31-33.48%203.77-65.91%2010.35-96.63%2037.86-18.9%2078.93-33.53%20117.29-41.38%2021.22-4.32%2040.87-6.48%2058.72-6.48%2037.05%200%2066.36%209.2%2085.01%2027.24%207.14%206.83%2013.07%2015.28%2017.6%2025.03%205.53%2011.92%208.3%2025.38%208.24%2040.02-.7%20145.64%202.51%20229.59%209.96%20256.6%2019.4%2070.48%2057.86%20114.57%2086.67%20139.1%2061.83%2052.74%20133.87%2063.55%20171.28%2065.31%203.77.2%207.39.7%2010.81%201.45%207.79%201.76%2017.85%205.32%2021.67%2011.86%203.97%206.94%203.07%2020.01-2.51%2035.89h-.02Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1098.04%20792.7V257.92h65.7v477.34h252.19v57.45h-317.89z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1496.17%20324.75c-12.19%200-22.64-4.08-31.39-12.28-8.75-8.18-13.12-18.02-13.12-29.52s4.37-21.33%2013.12-29.52c8.75-8.18%2019.23-12.28%2031.39-12.28s22.64%204.1%2031.39%2012.28%2013.12%2018.02%2013.12%2029.52-4.37%2021.34-13.12%2029.52-19.17%2012.28-31.39%2012.28%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1464.39%20391.61h62.52v401.07h-62.52z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M1926.82%20484.84c-15.48-31.17-37-55.35-64.65-72.59s-59.82-25.89-96.52-25.89-68.93%208.65-96.57%2025.89c-27.65%2017.24-49.22%2041.42-64.65%2072.59-15.48%2031.17-23.18%2067.96-23.18%20109.4s7.7%2077.67%2023.18%20108.64c15.44%2030.97%2037%2055.1%2064.65%2072.34%2027.65%2017.2%2059.82%2025.84%2096.57%2025.84s68.87-8.65%2096.52-25.84c27.65-17.24%2049.22-41.38%2064.65-72.34%2015.44-31.01%2023.18-66.86%2023.18-108.64s-7.74-78.23-23.18-109.4m-52.33%20184.11c-8.65%2022.98-21.97%2041.52-40.02%2055.6-17.99%2014.12-40.92%2021.16-68.83%2021.16s-50.88-7.04-68.93-21.16c-17.99-14.08-31.32-32.63-39.97-55.6-8.7-22.98-13.02-47.86-13.02-74.71s4.33-51.78%2013.02-74.91c8.65-23.18%2021.97-41.88%2039.97-56.16%2018.05-14.28%2040.97-21.42%2068.93-21.42s50.82%207.14%2068.83%2021.42c18.05%2014.28%2031.37%2032.98%2040.02%2056.16%208.7%2023.12%2013.02%2048.11%2013.02%2074.91s-4.32%2051.73-13.02%2074.71%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://lio.ai/icon/favicon-57x57.png",
    "ogImage": "https://lio.ai/media/site/97ab2f10ff-1772722943/img_4170-2-1200x630-crop.jpg",
    "logoHref": "https://lio.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "The 'Request Demo' button is likely the primary CTA due to its action-oriented text and the use of the 'btn-primary' class, indicating a primary action."
    },
    "secondary": {
      "index": 1,
      "text": "Our Product",
      "reasoning": "The 'Our Product' button is a suitable secondary CTA as it has a different background color and provides additional information about the product."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```