# Aspire Brand Identity

A complete profile of **Aspire**'s visual system — colors, typography, components, and personality — extracted from https://aspireapp.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aspire
- Machine-readable JSON: https://characterquilt.com/branding/aspire.json
- Per-page llms.txt: https://characterquilt.com/branding/aspire/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C365A |
| Accent | #08A554 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0C365A
- secondary: #08A554
- accent: #08A554
- background: #FFFFFF
- textPrimary: #828B93
- link: #828B93

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/672b1e9d21d98dcfc6d10d5a_aspire-logo.webp
- Favicon: https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/5f536c99fd7f23eb14af3ae2_FavIcon-web.png
- Social card (og:image): https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/60dd9326e6db6c36abe404e8_New%20home%20page%20meta%20image.png

## UI Components

- buttonPrimary: background=#08A554, textColor=#FFFFFF, borderColor=#08A554, borderRadius=100px, shadow=none
- buttonSecondary: background=#F2FDF7, textColor=#08A554, borderColor=#08A554, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: growing businesses and entrepreneurs

## Aspire Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **为成长中的企业提供一站式金融服务- Aspire Hong Kong**
  - Image: https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/60dd9326e6db6c36abe404e8_New%20home%20page%20meta%20image.png
  - Source: https://aspireapp.com/zh-Hans-HK
- **For The Modern Entrepreneur - Aspire Singapore**
  - Image: https://cdn.prod.website-files.com/5ed5c5ca6170c967e304ff11/69e107975a9bfcf5d8445ffc_BANK%2520-%252036.webp
  - Source: https://aspireapp.com/blog
- **Start your business in Singapore with Aspire Launchpad - Aspire Singapore**
  - Image: https://cdn.prod.website-files.com/5ed5c5ca6170c967e304ff11/67ac88ca8dd1b4770f12c97a_67a3389e13da7c4dd9a58650_The%2520Work%2520Boulevard_Primary%2520Logo_Cashmere.webp
  - Source: https://aspireapp.com/launchpad
- **For The Modern Entrepreneur - Aspire Singapore**
  - Image: https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/62b0b37e84baf2818e94a6c3_Blog-og%20(2).png
  - Source: https://aspireapp.com/blog
- **無縫為客戶管理支出- Aspire Hong Kong**
  - Image: https://cdn.prod.website-files.com/66f2270fa14d16852adf5b57/66f22710a14d16852adf7216_Group%201242149150%20(1).webp
  - Source: https://aspireapp.com/zh-HK/solutions/marketing-agencies
- **For The Modern Entrepreneur - Aspire Hong Kong**
  - Image: https://cdn.prod.website-files.com/66f1187b1b8b19ef06685e67/695c9bf63e559636f43ceabb_BUSINESS%2520-%252065.jpeg
  - Source: https://aspireapp.com/hk/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C365A",
    "secondary": "#08A554",
    "accent": "#08A554",
    "background": "#FFFFFF",
    "textPrimary": "#828B93",
    "link": "#828B93"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "14.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#08A554",
      "textColor": "#FFFFFF",
      "borderColor": "#08A554",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2FDF7",
      "textColor": "#08A554",
      "borderColor": "#08A554",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/672b1e9d21d98dcfc6d10d5a_aspire-logo.webp",
    "favicon": "https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/5f536c99fd7f23eb14af3ae2_FavIcon-web.png",
    "ogImage": "https://cdn.prod.website-files.com/5ed5b60be1889f546024ada0/60dd9326e6db6c36abe404e8_New%20home%20page%20meta%20image.png",
    "logoHref": "https://aspireapp.com/",
    "logoAlt": "Aspire"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aspire'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started. It's Free",
      "reasoning": "Button #0 'Get Started. It's Free' uses the vibrant brand color #08A554, making it the most prominent CTA. The text is action-oriented, encouraging users to begin using the service."
    },
    "secondary": {
      "index": 4,
      "text": "Talk to Sales",
      "reasoning": "Button #4 'Talk to Sales' has a different background color (#F2FDF7) and serves as a secondary action, offering a more personalized engagement option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "growing businesses and entrepreneurs"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aspire'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```