# Aspora Brand Identity

A complete profile of **Aspora**'s visual system — colors, typography, components, and personality — extracted from https://aspora.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aspora
- Machine-readable JSON: https://characterquilt.com/branding/aspora.json
- Per-page llms.txt: https://characterquilt.com/branding/aspora/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2B0C6E |
| Accent | #5523B2 |
| Body Font | Inter |
| Heading Font | PPNeueCorpCompactMedium |

## Color Palette

- primary: #2B0C6E
- accent: #5523B2
- background: #FFFFFF
- textPrimary: #5523B2
- link: #5523B2

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: PPNeueCorpCompactMedium — https://fonts.google.com/specimen/PPNeueCorpCompactMedium

## Visual Assets

- Logo: https://www.aspora.com/_astro/HeroLogo.CWaAUnEj.png
- Favicon: https://www.aspora.com/images/favicon.ico
- Social card (og:image): https://cdn.prod.website-files.com/67e56438a33452c19f7c13a1/67e684547fd1d77df23b2b8d_67d0beca9cf2ab6bec44d357_Opengraph-common.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#5523B2, textColor=#FFFFFF, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals sending money to India

## Aspora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **NRE Account: Definition, Features,Rules & Taxability | Aspora Blog**
  - Image: https://cdn.sanity.io/images/joroillu/production/acfe459dfb56c2ad4d9f89abd2b32cc756d17725-3600x1890.jpg?rect=0,45,3600,1800&w=1200&h=600
  - Source: https://www.aspora.com/blog/nre-account-definition-features-rules-taxability
- **Learn about NRI Banking: Simple Guides for NRIs Worldwide | Aspora**
  - Image: https://cdn.prod.website-files.com/695fd1d43af9f65d904e4d82/695fd235d2ae8c81dd112424_Everything%20you%20need%20to%20know%20about_%20Non-Resident%20External%20(NRE)%20Account.jpg
  - Source: https://www.aspora.com/nri-banking/learn
- **NRE vs NRO: Which One to Pick as an NRI | Aspora Blog**
  - Image: https://cdn.sanity.io/images/joroillu/production/aa3fdf0347c429aff51bf484c26fbaea06ed0f7c-3600x1890.jpg?rect=0,45,3600,1800&w=1200&h=600
  - Source: https://www.aspora.com/blog/nre-vs-nro-which-one-to-pick-as-an-nri
- **Learn about NRI Banking: Simple Guides for NRIs Worldwide | Aspora**
  - Image: https://cdn.prod.website-files.com/695fd1d43af9f65d904e4d82/695fd2b945f0842df594a216_Navigating%20Fund%20Transfers%20from%20NRO%20Accounts.jpg
  - Source: https://www.aspora.com/nri-banking/learn
- **NRI Status Explained: Criteria, Tax, and Compliance | Aspora Blog**
  - Image: https://cdn.sanity.io/images/joroillu/production/d0e729b1d22d78a4c3078bb3ca74c627f00a0519-2400x1260.jpg?rect=0,30,2400,1200&w=1200&h=600
  - Source: https://www.aspora.com/blog/your-ultimate-guide-to-understanding-nri-status-in-india
- **Learn about NRI Banking: Simple Guides for NRIs Worldwide | Aspora**
  - Image: https://cdn.prod.website-files.com/695fd1d43af9f65d904e4d82/695fd2105604c241c9b0d2a6_Fundamentals%20of%20NRI%20Banking.jpg
  - Source: https://www.aspora.com/nri-banking/learn

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PPNeueCorpCompactMedium",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2B0C6E",
    "accent": "#5523B2",
    "background": "#FFFFFF",
    "textPrimary": "#5523B2",
    "link": "#5523B2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PPNeueCorpCompactMedium"
    },
    "fontStacks": {
      "heading": [
        "PPNeueCorpCompactBold",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "PPNeueCorpCompactMedium",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5523B2",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.aspora.com/_astro/HeroLogo.CWaAUnEj.png",
    "favicon": "https://www.aspora.com/images/favicon.ico",
    "ogImage": "https://cdn.prod.website-files.com/67e56438a33452c19f7c13a1/67e684547fd1d77df23b2b8d_67d0beca9cf2ab6bec44d357_Opengraph-common.png",
    "logoHref": "/",
    "logoAlt": "Aspora Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Aspora'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See roadmap",
      "reasoning": "The button 'See roadmap' uses a vibrant brand color (#5523B2) which is consistent with the site's accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals sending money to India"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Aspora'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```