# Assembled Brand Identity A complete profile of **Assembled**'s visual system — colors, typography, components, and personality — extracted from https://www.assembled.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/assembled - Machine-readable JSON: https://characterquilt.com/branding/assembled.json - Per-page llms.txt: https://characterquilt.com/branding/assembled/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #222637 | | Accent | #3DAFA3 | | Body Font | IBM Plex Sans | | Heading Font | Founders Grotesk Condensed | ## Color Palette - primary: #222637 - secondary: #75E863 - accent: #3DAFA3 - background: #F8F7F3 - textPrimary: #0B1215 - link: #00453D ## Typography - primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans - heading: Founders Grotesk Condensed — https://fonts.google.com/specimen/Founders+Grotesk+Condensed ## Visual Assets - Logo: https://cdn.prod.website-files.com/610225ff318d10884843dede/68406c24f4a3067ed40bdcf1_logo-black.svg - Favicon: https://cdn.prod.website-files.com/610225ff318d10884843dede/69962b3b5b10dc1c1c4c900f_favicon-website.png - Social card (og:image): https://cdn.prod.website-files.com/610225ff318d10884843dede/621f4c70a40c01c326bee6ec_opengrah.svg ## UI Components - input: background=#222637, textColor=#FFFFFF, borderColor=#F9F9F5, borderRadius=6px, shadow=none - buttonPrimary: background=#222637, textColor=#FFFFFF, borderColor=#222637, borderRadius=99px, shadow=none - buttonSecondary: background=#3DAFA3, textColor=#0B1215, borderColor=#3DAFA3, borderRadius=99px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals seeking support operations solutions ## Assembled Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Scheduling | Assembled** - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/68914fd198f9bef9d3741492_eec73874-b806-4e76-85aa-b4fb47b44524.png - Source: https://www.assembled.com/features/scheduling - **Why top organizations look to workforce planning for achieving success** - Image: https://cdn.prod.website-files.com/610225ff318d10884843dede/66eca48c96031f7305b59892_65dfe6badd45e9e1478bca68_Blog_WhyTopCompanies-p-1080.png - Source: https://www.assembled.com/blog/why-top-organizations-use-workforce-planning - **Introducing Assembled's support orchestration suite — uniting workforce intelligence with AI strategy** - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/68c0f7f276b36b29806db7df_CapacityPlanning%20(1).png - Source: https://www.assembled.com/blog/balance-ai-agents-with-human-workforce-management - **Assembled Blog | Customer Support & WFM Insights** - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/699c7a6b72351b2a340c447c_blog-gorgias.png - Source: https://www.assembled.com/blog - **Introducing Assembled's support orchestration suite — uniting workforce intelligence with AI strategy** - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/68c0f827272bed3cd204b06b_Workflow%20Validation%20(1).png - Source: https://www.assembled.com/blog/balance-ai-agents-with-human-workforce-management - **Assembled Blog | Customer Support & WFM Insights** - Image: https://cdn.prod.website-files.com/610225ff318d106f5343df0c/699c7b715026c53a9516ff22_blog-levelAI.png - Source: https://www.assembled.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "IBM Plex Sans", "role": "body" }, { "family": "Founders Grotesk Condensed", "role": "heading" } ], "colors": { "primary": "#222637", "secondary": "#75E863", "accent": "#3DAFA3", "background": "#F8F7F3", "textPrimary": "#0B1215", "link": "#00453D" }, "typography": { "fontFamilies": { "primary": "IBM Plex Sans", "heading": "Founders Grotesk Condensed" }, "fontStacks": { "heading": [ "Founders Grotesk Condensed", "Arial", "sans-serif" ], "body": [ "IBM Plex Sans", "Arial", "sans-serif" ], "paragraph": [ "IBM Plex Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "56px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#222637", "textColor": "#FFFFFF", "borderColor": "#F9F9F5", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#222637", "textColor": "#FFFFFF", "borderColor": "#222637", "borderRadius": "99px", "borderRadiusCorners": { "topLeft": "99px", "topRight": "99px", "bottomRight": "99px", "bottomLeft": "99px" }, "shadow": "none" }, "buttonSecondary": { "background": "#3DAFA3", "textColor": "#0B1215", "borderColor": "#3DAFA3", "borderRadius": "99px", "borderRadiusCorners": { "topLeft": "99px", "topRight": "99px", "bottomRight": "99px", "bottomLeft": "99px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/610225ff318d10884843dede/68406c24f4a3067ed40bdcf1_logo-black.svg", "favicon": "https://cdn.prod.website-files.com/610225ff318d10884843dede/69962b3b5b10dc1c1c4c900f_favicon-website.png", "ogImage": "https://cdn.prod.website-files.com/610225ff318d10884843dede/621f4c70a40c01c326bee6ec_opengrah.svg" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Assembled'.", "confidence": 0.95, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Get a demo", "reasoning": "Button #2 'Get a demo' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a vibrant brand color (#222637) which aligns with the site's branding." }, "secondary": { "index": 0, "text": "Subscribe to our newsletter", "reasoning": "Button #0 'Subscribe to our newsletter' is selected as secondary due to its different color group (#3DAFA3) and less direct call-to-action compared to 'Get a demo'." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals seeking support operations solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Assembled'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```