{
  "name": "Asseta",
  "slug": "asseta",
  "domain": "http://www.asseta.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Helvetica Neue",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#FD8D3A",
      "accent": "#FD8D3A",
      "background": "#FFFFFF",
      "textPrimary": "#444444",
      "link": "#FD8D3A"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Helvetica Neue",
        "heading": "Helvetica Neue"
      },
      "fontStacks": {
        "heading": [
          "Helvetica Neue",
          "Helvetica",
          "Roboto",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Helvetica Neue",
          "Helvetica",
          "Roboto",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Helvetica Neue",
          "Helvetica",
          "Roboto",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "32px",
        "body": "28px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": "#CCCCCC",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "rgba(0, 0, 0, 0.06) 0px 1px 3px 0px inset"
      },
      "buttonPrimary": {
        "background": "#FD8D3A",
        "textColor": "#FFFFFF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://d1ypa7j6d69s74.cloudfront.net/assets/asseta_logo-9375f2e629b94ad577d511923ce6b7177f4d397610758eb81f7b2595ed0129e2.png",
      "favicon": "https://d1ypa7j6d69s74.cloudfront.net/favicon.ico",
      "ogImage": null,
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Asseta'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Search",
        "reasoning": "The button with text 'Search' uses the vibrant brand color #FD8D3A, making it the primary call-to-action."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "There is only one button detected, so no secondary button can be selected."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals looking for parts"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Asseta'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asseta/f2a88ba431.webp",
      "alt": "Reporting & Dashboards | Asseta AI Family Office Suite",
      "source_url": "https://www.asseta.ai/platform/reporting-and-dashboards",
      "image_url": "https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/679d1246ab67202deb6dcb07_Untitled%20(1364%20x%201436%20px).png",
      "width": 1364,
      "height": 1436,
      "bytes": 99039,
      "query": "\"Asseta\" report",
      "query_suffix": "\"Asseta\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asseta/cb016112d3.webp",
      "alt": "Asseta Raises $4.2 Million Seed Round Led by Venture Firms Nyca and Motive",
      "source_url": "https://www.modus.news/as/",
      "image_url": "https://storage.ghost.io/c/d5/bf/d5bfacf8-a99d-4509-84a9-2d0edc68e9a3/content/images/2025/11/Stavtar_ad_1_CFO.png",
      "width": 2000,
      "height": 1125,
      "bytes": 612849,
      "query": "\"Asseta\" ad",
      "query_suffix": "\"Asseta\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asseta/9cebed4923.webp",
      "alt": "Reporting & Dashboards | Asseta AI Family Office Suite",
      "source_url": "https://www.asseta.ai/platform/reporting-and-dashboards",
      "image_url": "https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/679d1246ab67202deb6dcb1a_Reporting.png",
      "width": 1946,
      "height": 1458,
      "bytes": 113524,
      "query": "\"Asseta\" report",
      "query_suffix": "\"Asseta\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asseta/e36d2a142f.webp",
      "alt": "Asseta Finance - Alternative Mortgage Lending Solutions",
      "source_url": "https://www.assetafinance.com/",
      "image_url": "https://res.cloudinary.com/ddznmctxr/image/upload/v1706831979/Asseta%20Finance/flvbe90cgkubylapwggy.jpg",
      "width": 3346,
      "height": 1566,
      "bytes": 271893,
      "query": "\"Asseta\" landing page",
      "query_suffix": "\"Asseta\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asseta/d1885095d2.webp",
      "alt": "Asseta Privacy Policy",
      "source_url": "https://www.asseta.ai/legal/privacy-policy",
      "image_url": "https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/6903f67b08ac5ed58d61be42_Asseta_AI.png",
      "width": 3750,
      "height": 1969,
      "bytes": 1760438,
      "query": "\"Asseta\" ad",
      "query_suffix": "\"Asseta\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/asseta/63be974306.webp",
      "alt": "Pitch Deck: Family Office Fintech Startup Asseta AI Raises $4.2 Million -  Business Insider",
      "source_url": "https://www.businessinsider.com/read-pitch-deck-family-office-fintech-startup-asseta-ai-raise-millions-2025-12",
      "image_url": "https://i.insider.com/69335db671107c9f34577996?width=1200&format=jpeg",
      "width": 1200,
      "height": 900,
      "bytes": 45294,
      "query": "\"Asseta\" ad",
      "query_suffix": "\"Asseta\" ad"
    }
  ],
  "font_resources": [
    {
      "family": "Helvetica Neue",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue"
    },
    {
      "family": "Helvetica Neue",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/asseta",
  "agent_instructions": "You are designing or implementing in Asseta's brand identity.\n\n# Brand profile\n- Company: Asseta\n- Source: http://www.asseta.com\n- Color scheme: light\n\n# Colors\n- primary: #FD8D3A\n- accent: #FD8D3A\n- background: #FFFFFF\n- textPrimary: #444444\n- link: #FD8D3A\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=4px, shadow=rgba(0, 0, 0, 0.06) 0px 1px 3px 0px inset\n- buttonPrimary: background=#FD8D3A, textColor=#FFFFFF, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals looking for parts\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/asseta.json",
  "page_markdown": "# Asseta Brand Identity\n\nA complete profile of **Asseta**'s visual system — colors, typography, components, and personality — extracted from http://www.asseta.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/asseta\n- Machine-readable JSON: https://characterquilt.com/branding/asseta.json\n- Per-page llms.txt: https://characterquilt.com/branding/asseta/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FD8D3A |\n| Accent | #FD8D3A |\n| Body Font | Helvetica Neue |\n| Heading Font | Helvetica Neue |\n\n## Color Palette\n\n- primary: #FD8D3A\n- accent: #FD8D3A\n- background: #FFFFFF\n- textPrimary: #444444\n- link: #FD8D3A\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\n## Visual Assets\n\n- Logo: https://d1ypa7j6d69s74.cloudfront.net/assets/asseta_logo-9375f2e629b94ad577d511923ce6b7177f4d397610758eb81f7b2595ed0129e2.png\n- Favicon: https://d1ypa7j6d69s74.cloudfront.net/favicon.ico\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=4px, shadow=rgba(0, 0, 0, 0.06) 0px 1px 3px 0px inset\n- buttonPrimary: background=#FD8D3A, textColor=#FFFFFF, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals looking for parts\n\n## Asseta Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Reporting & Dashboards | Asseta AI Family Office Suite**\n  - Image: https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/679d1246ab67202deb6dcb07_Untitled%20(1364%20x%201436%20px).png\n  - Source: https://www.asseta.ai/platform/reporting-and-dashboards\n- **Asseta Raises $4.2 Million Seed Round Led by Venture Firms Nyca and Motive**\n  - Image: https://storage.ghost.io/c/d5/bf/d5bfacf8-a99d-4509-84a9-2d0edc68e9a3/content/images/2025/11/Stavtar_ad_1_CFO.png\n  - Source: https://www.modus.news/as/\n- **Reporting & Dashboards | Asseta AI Family Office Suite**\n  - Image: https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/679d1246ab67202deb6dcb1a_Reporting.png\n  - Source: https://www.asseta.ai/platform/reporting-and-dashboards\n- **Asseta Finance - Alternative Mortgage Lending Solutions**\n  - Image: https://res.cloudinary.com/ddznmctxr/image/upload/v1706831979/Asseta%20Finance/flvbe90cgkubylapwggy.jpg\n  - Source: https://www.assetafinance.com/\n- **Asseta Privacy Policy**\n  - Image: https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/6903f67b08ac5ed58d61be42_Asseta_AI.png\n  - Source: https://www.asseta.ai/legal/privacy-policy\n- **Pitch Deck: Family Office Fintech Startup Asseta AI Raises $4.2 Million -  Business Insider**\n  - Image: https://i.insider.com/69335db671107c9f34577996?width=1200&format=jpeg\n  - Source: https://www.businessinsider.com/read-pitch-deck-family-office-fintech-startup-asseta-ai-raise-millions-2025-12\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#FD8D3A\",\n    \"accent\": \"#FD8D3A\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#444444\",\n    \"link\": \"#FD8D3A\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Helvetica Neue\",\n      \"heading\": \"Helvetica Neue\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Roboto\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Roboto\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Roboto\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"32px\",\n      \"body\": \"28px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#CCCCCC\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0.06) 0px 1px 3px 0px inset\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#FD8D3A\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://d1ypa7j6d69s74.cloudfront.net/assets/asseta_logo-9375f2e629b94ad577d511923ce6b7177f4d397610758eb81f7b2595ed0129e2.png\",\n    \"favicon\": \"https://d1ypa7j6d69s74.cloudfront.net/favicon.ico\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Asseta'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Search\",\n      \"reasoning\": \"The button with text 'Search' uses the vibrant brand color #FD8D3A, making it the primary call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"There is only one button detected, so no secondary button can be selected.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals looking for parts\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Asseta'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}