# Astral Brand Identity A complete profile of **Astral**'s visual system — colors, typography, components, and personality — extracted from https://astral.sh/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/astral - Machine-readable JSON: https://characterquilt.com/branding/astral.json - Per-page llms.txt: https://characterquilt.com/branding/astral/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #78876E | | Accent | #D7FF64 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #78876E - secondary: #6F5D6F - accent: #D7FF64 - background: #F4F4F1 - textPrimary: #261230 - link: #261230 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22154%22%20height%3D%2224%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M103.68%202.396A2.396%202.396%200%200%201%20106.076%200h19.207a2.397%202.397%200%200%201%202.397%202.396V24h-11.04v-7.2h-1.92V24h-11.04V2.396Zm14.88%208.644V9.12h-5.76v1.92h5.76ZM0%202.396A2.396%202.396%200%200%201%202.396%200h19.207A2.396%202.396%200%200%201%2024%202.396V24H12.96v-7.2h-1.92V24H0V2.396Zm14.88%208.644V9.12H9.12v1.92h5.76Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M25.92%202.396A2.397%202.397%200%200%201%2028.315%200h19.207a2.396%202.396%200%200%201%202.396%202.396V7.2H38.88V5.28h-1.92v3.84h10.564a2.396%202.396%200%200%201%202.396%202.397v10.087A2.396%202.396%200%200%201%2047.523%2024H28.316a2.397%202.397%200%200%201-2.397-2.396V16.8h11.04v1.92h1.92v-3.84H28.316a2.397%202.397%200%200%201-2.397-2.397V2.396ZM75.84%203.84H64.8V0H53.76v3.84h-1.92v9.12h1.92v8.643A2.396%202.396%200%200%200%2056.155%2024h19.683v-9.12H64.8v-1.92h8.644a2.397%202.397%200%200%200%202.396-2.397V3.84Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M101.76%202.396A2.397%202.397%200%200%200%2099.363%200H77.76v24H88.8v-7.2h1.92V24h11.04v-9.12h-4.8v-1.92h2.403a2.397%202.397%200%200%200%202.397-2.397V2.396ZM92.64%209.12v1.92h-5.76V9.12h5.76Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M140.64%2014.88h12.96V24h-24V0h11.04v14.88Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://astral.sh/static/apple-touch-icon.png - Social card (og:image): https://astral.sh/static/OpenGraph/Astral.jpg ## UI Components - buttonPrimary: background=#D7FF64, textColor=#261230, borderRadius=6px, shadow=none - buttonSecondary: background=#261230, textColor=#FFFFFF, borderColor=#F5F5F2, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and tech professionals ## Astral Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Diagnostics | ty** - Image: https://docs.astral.sh/ty/features/screenshots/diagnostics1.dark.png - Source: https://docs.astral.sh/ty/features/diagnostics/ - **ty: An extremely fast Python type checker and language server** - Image: https://astral.sh/_next/image?url=%2Fstatic%2FPNG%2FTyDiagnostic3Light.png&w=3840&q=75 - Source: https://astral.sh/blog/ty - **Ruff v0.2.0** - Image: https://astral.sh/static/PNG/Ruff_v_0_2_0_header.png - Source: https://astral.sh/blog/ruff-v0.2.0 - **pyx: a Python-native package registry, now in Beta** - Image: https://astral.sh/static/OpenGraph/pyx-logo.png - Source: https://astral.sh/blog/introducing-pyx - **uv: Python packaging in Rust** - Image: https://astral.sh/static/OpenGraph/UV.png - Source: https://astral.sh/blog/uv - **Ruff v0.0.285** - Image: https://astral.sh/static/OpenGraph/Ruff.png - Source: https://astral.sh/blog/ruff-v0.0.285 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Alliance Text", "role": "unknown" } ], "colors": { "primary": "#78876E", "secondary": "#6F5D6F", "accent": "#D7FF64", "background": "#F4F4F1", "textPrimary": "#261230", "link": "#261230" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Alliance Platt", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "monospace", "Apple Color Emoji", "Segoe UI Emoji" ], "body": [ "Alliance Text", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji" ], "paragraph": [ "Alliance Text", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji" ] }, "fontSizes": { "h1": "100px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#D7FF64", "textColor": "#261230", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#261230", "textColor": "#FFFFFF", "borderColor": "#F5F5F2", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22154%22%20height%3D%2224%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M103.68%202.396A2.396%202.396%200%200%201%20106.076%200h19.207a2.397%202.397%200%200%201%202.397%202.396V24h-11.04v-7.2h-1.92V24h-11.04V2.396Zm14.88%208.644V9.12h-5.76v1.92h5.76ZM0%202.396A2.396%202.396%200%200%201%202.396%200h19.207A2.396%202.396%200%200%201%2024%202.396V24H12.96v-7.2h-1.92V24H0V2.396Zm14.88%208.644V9.12H9.12v1.92h5.76Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M25.92%202.396A2.397%202.397%200%200%201%2028.315%200h19.207a2.396%202.396%200%200%201%202.396%202.396V7.2H38.88V5.28h-1.92v3.84h10.564a2.396%202.396%200%200%201%202.396%202.397v10.087A2.396%202.396%200%200%201%2047.523%2024H28.316a2.397%202.397%200%200%201-2.397-2.396V16.8h11.04v1.92h1.92v-3.84H28.316a2.397%202.397%200%200%201-2.397-2.397V2.396ZM75.84%203.84H64.8V0H53.76v3.84h-1.92v9.12h1.92v8.643A2.396%202.396%200%200%200%2056.155%2024h19.683v-9.12H64.8v-1.92h8.644a2.397%202.397%200%200%200%202.396-2.397V3.84Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M101.76%202.396A2.397%202.397%200%200%200%2099.363%200H77.76v24H88.8v-7.2h1.92V24h11.04v-9.12h-4.8v-1.92h2.403a2.397%202.397%200%200%200%202.397-2.397V2.396ZM92.64%209.12v1.92h-5.76V9.12h5.76Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M140.64%2014.88h12.96V24h-24V0h11.04v14.88Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2018%2C%2048)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://astral.sh/static/apple-touch-icon.png", "ogImage": "https://astral.sh/static/OpenGraph/Astral.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Started", "reasoning": "Button #1 has a vibrant green background (#D7FF64), which is typically used for primary CTAs. The text 'Get Started' is action-oriented, making it a strong candidate for the primary button." }, "secondary": { "index": 3, "text": "Browse Docs", "reasoning": "Button #3 has a dark background (#261230) and the text 'Browse Docs', which is less prominent than 'Get Started'. It provides a secondary action, making it suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and tech professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```