# Astranis Brand Identity

A complete profile of **Astranis**'s visual system — colors, typography, components, and personality — extracted from http://www.astranis.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/astranis
- Machine-readable JSON: https://characterquilt.com/branding/astranis.json
- Per-page llms.txt: https://characterquilt.com/branding/astranis/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8DE924 |
| Accent | #8DE924 |
| Body Font | Proxima Nova |
| Heading Font | Eurostile |

## Color Palette

- primary: #8DE924
- secondary: #161E25
- accent: #8DE924
- background: #0A1219
- textPrimary: #0A1219
- link: #0A1219

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Eurostile — https://fonts.google.com/specimen/Eurostile

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/66f9bdfc6b6fd608f72931d5_Astranis%20Logo%20Main.svg
- Favicon: https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/66fe1a86472eb6c2970969d7_AstranisFav.png
- Social card (og:image): https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/6724719b17125f297019400e_astranis.png

## UI Components

- buttonPrimary: background=#8DE924, textColor=#000000, borderRadius=100px, shadow=none
- buttonSecondary: background=#0A1219, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology and satellite industry professionals

## Astranis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Astranis Falcon 9 Launch: 5 More MicroGEO Satellites in 2025**
  - Image: https://cdn.prod.website-files.com/66db71cbfa4aa686aab4dc62/6797e62b1acb20a4faf095d9_6797e6185781e40167213977_Astranis%2520Block%25202%2520Satellite_retouched%2520(1).jpeg
  - Source: https://www.astranis.com/blog/astranis-secures-another-falcon-9-launch-set-to-launch-more-geo-satellites-than-rest-of-industry-combined
- **Astranis transmits core GPS signals in key demonstration for U.S. Space  Force's Resilient GPS program, clears program milestone ahead of schedule |  Astranis Blog**
  - Image: https://cdn.prod.website-files.com/66db71cbfa4aa686aab4dc62/67c72ff88d1d487970ef5e33_Astranis%20Engineer%20with%20Software-Defined%20Radio.png
  - Source: https://www.astranis.com/blog/r-gps-demo
- **Astranis unveils new product, Vanguard**
  - Image: https://cdn.prod.website-files.com/66db71cbfa4aa686aab4dc62/690b80a09cebdac97e6c9803_Astranis%20Vanguard%20%E2%80%94%20vF.png
  - Source: https://www.astranis.com/blog/astranis-unveils-new-product-vanguard-a-satellite-enabled-mobile-ad-hoc-network-manet-in-partnership-with-persistent-systems-kymeta-and-satcube
- **Announcing UtilitySat, the world's first multi-mission geostationary  satellite | Astranis Blog**
  - Image: https://cdn.prod.website-files.com/66db71cbfa4aa686aab4dc62/66e50baa3a948a184c4146d2_64d5390ef1f5d524201f1489_1*m5mCFi1DzXye3s5sjksZew.jpeg
  - Source: https://www.astranis.com/blog/utilitysat-f0ea5
- **Astranis & Impulse Space: Direct-Inject to GEO in 2027 | Astranis**
  - Image: https://cdn.prod.website-files.com/66db71cbfa4aa686aab4dc62/68c837aa47d708de39789e93_helios.jpg
  - Source: https://www.astranis.com/blog/astranis-and-impulse-space-sign-agreement-for-2027-mission-direct-inject-to-geo
- **Government - Astranis**
  - Image: https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/66f1d65f2130575c8ba28644_Government%20Earth%20Left%20(1).png
  - Source: https://www.astranis.com/government

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Eurostile",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#8DE924",
    "secondary": "#161E25",
    "accent": "#8DE924",
    "background": "#0A1219",
    "textPrimary": "#0A1219",
    "link": "#0A1219"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Eurostile"
    },
    "fontStacks": {
      "heading": [
        "Eurostile",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "76px",
      "body": "18.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8DE924",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A1219",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/66f9bdfc6b6fd608f72931d5_Astranis%20Logo%20Main.svg",
    "favicon": "https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/66fe1a86472eb6c2970969d7_AstranisFav.png",
    "ogImage": "https://cdn.prod.website-files.com/66d8f757eb129d1a1706d930/6724719b17125f297019400e_astranis.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Astranis'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "OUR SATELLITE FOR TAIWAN",
      "reasoning": "Button #0 uses the vibrant brand color #8DE924 and has a prominent position with action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Contact",
      "reasoning": "Button #2 has a different background color (#0A1219) and serves a common secondary action ('Contact'), making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology and satellite industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Astranis'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```