# Astro Brand Identity A complete profile of **Astro**'s visual system — colors, typography, components, and personality — extracted from https://www.astroenergy.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/astro - Machine-readable JSON: https://characterquilt.com/branding/astro.json - Per-page llms.txt: https://characterquilt.com/branding/astro/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #676F7E | | Accent | #F9BC06 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #676F7E - secondary: #F9BC06 - accent: #F9BC06 - background: #FFFFFF - textPrimary: #2B303B - link: #2B303B ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.astroenergyco.com/assets/astro-energy-logo-BiImdGJ8.svg - Favicon: https://www.astroenergyco.com/favicon.png - Social card (og:image): https://astroenergy.lovable.app/og-image.png ## UI Components - buttonPrimary: background=#F9BC06, textColor=#21242C, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and environmentally conscious consumers ## Astro Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Astro Energy** - Image: https://astroenergy.lovable.app/og-image.png - Source: https://www.astroenergy.ai/ - **Amazon.com: Astro AD [DVD] : Movies & TV** - Image: https://m.media-amazon.com/images/I/81wyLd1OKSL._AC_UF894,1000_QL80_.jpg - Source: https://www.amazon.com/Astro-AD-DVD/dp/B07N3XXWGD - **Your 3-Month Astro-Guide Report - Astrology Hub Learning Portal** - Image: https://portal.astrologyhub.com/wp-content/uploads/2023/12/3month-astro-guide-portrait-1012eaa9ba08bb204bce049c5de4bda5-61b10a3a802ad.jpeg - Source: https://portal.astrologyhub.com/shop/your-3-month-astro-guide-report/ - **blackspike astro landing page | Astro** - Image: https://astro.build/_image?href=https%3A%2F%2Fstorage.googleapis.com%2Fdev-portal-bucket%2Fiprl4kftgx8krll8gfv71qus32py7xxr07jx4w.webp&w=1600&h=900&f=webp&dpl=69d0e3ffadab8d0008a55f56 - Source: https://astro.build/themes/details/blackspike-astro-landing-page/ - **Malaysia's Astro Pioneers Addressable TV Advertising - Content + Technology** - Image: https://content-technology.com/wp-content/uploads/2022/06/Astro-Addressable-Advertising.jpg - Source: https://content-technology.com/asia-pacific-news/malaysias-astro-pioneers-addressable-tv-advertising/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#676F7E", "secondary": "#F9BC06", "accent": "#F9BC06", "background": "#FFFFFF", "textPrimary": "#2B303B", "link": "#2B303B" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#F9BC06", "textColor": "#21242C", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://www.astroenergyco.com/assets/astro-energy-logo-BiImdGJ8.svg", "favicon": "https://www.astroenergyco.com/favicon.png", "ogImage": "https://astroenergy.lovable.app/og-image.png", "logoHref": "/", "logoAlt": "Astro Energy" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Astro Energy', confirming it as the primary logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Contact Us", "reasoning": "Button #1 uses the vibrant brand color #F9BC06, which is a strong indicator of a primary CTA. The text 'Contact Us' is action-oriented, making it suitable as the main call-to-action." }, "secondary": { "index": 2, "text": "Learn More", "reasoning": "Button #2 has a transparent background, making it a suitable secondary option. It contrasts with the primary button's vibrant color and offers a less prominent action with 'Learn More'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and environmentally conscious consumers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Astro Energy', confirming it as the primary logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```