# AthenaHQ Brand Identity A complete profile of **AthenaHQ**'s visual system — colors, typography, components, and personality — extracted from https://www.athenahq.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/athenahq - Machine-readable JSON: https://characterquilt.com/branding/athenahq.json - Per-page llms.txt: https://characterquilt.com/branding/athenahq/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #4F39F6 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #0000EE - secondary: #F46C6C - accent: #4F39F6 - background: #FFFFFF - textPrimary: #4F39F6 - link: #4F39F6 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22main-logo%22%20width%3D%2232%22%20height%3D%2232%22%20viewBox%3D%220%200%20500%20500%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_1249_1553)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M217.011%20155.215C217.011%20154.111%20216.116%20153.215%20215.011%20153.215H154.469C153.364%20153.215%20152.469%20154.111%20152.469%20155.215V409.308C152.469%20410.412%20153.364%20411.308%20154.469%20411.308H215.011C216.116%20411.308%20217.011%20410.412%20217.011%20409.308V155.215ZM20.5143%20151.215C20.5143%20152.32%2021.4097%20153.215%2022.5143%20153.215H83.0572C84.1617%20153.215%2085.0571%20154.111%2085.0571%20155.215V409.308C85.0571%20410.412%2084.1617%20411.308%2083.0571%20411.308H50.2411C49.5886%20411.308%2048.9771%20411.626%2048.6028%20412.161L1.20369%20479.853C0.275533%20481.178%201.22381%20483%202.84199%20483H497.158C498.776%20483%20499.724%20481.178%20498.796%20479.853L451.397%20412.161C451.023%20411.626%20450.411%20411.308%20449.759%20411.308H416.943C415.838%20411.308%20414.943%20410.412%20414.943%20409.308V155.215C414.943%20154.111%20415.838%20153.215%20416.943%20153.215H477.486C478.59%20153.215%20479.486%20152.32%20479.486%20151.215V104.417C479.486%20103.583%20478.968%20102.837%20478.188%20102.544L250.702%2017.2632C250.249%2017.0935%20249.751%2017.0935%20249.298%2017.2632L21.8122%20102.544C21.0315%20102.837%2020.5143%20103.583%2020.5143%20104.417V151.215ZM347.531%20155.215C347.531%20154.111%20346.636%20153.215%20345.531%20153.215H284.989C283.884%20153.215%20282.989%20154.111%20282.989%20155.215V409.308C282.989%20410.412%20283.884%20411.308%20284.989%20411.308H345.531C346.636%20411.308%20347.531%20410.412%20347.531%20409.308V155.215Z%22%20fill%3D%22url(%23paint0_linear_1249_1553)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint0_linear_1249_1553%26quot%3B)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3ClinearGradient%20id%3D%22paint0_linear_1249_1553%22%20x1%3D%22250%22%20y1%3D%2217%22%20x2%3D%22250%22%20y2%3D%22483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20stop-color%3D%22%234F39F6%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(79%2C%2057%2C%20246)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23615FFF%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(97%2C%2095%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3CclipPath%20id%3D%22clip0_1249_1553%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%22500%22%20height%3D%22500%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E - Favicon: https://athenahq.ai/favicon.svg - Social card (og:image): https://athenahq.ai/share/ogp.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=10px, shadow=none - buttonPrimary: background=#4F39F6, textColor=#FFFFFF, borderColor=#4F39F6, borderRadius=8px, shadow=rgba(79, 57, 246, 0.2) 0px 4px 12px 0px - buttonSecondary: background=#FFFFFF, textColor=#4F39F6, borderColor=#4F39F6, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## AthenaHQ Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Careers | AEO and GEO Platform for AI Search | AthenaHQ** - Image: https://athenahq.ai/_astro/IMG_7463.KzKJ47ob_CLoMG.jpg - Source: https://athenahq.ai/careers - **Blog | AEO and GEO Platform for AI Search | AthenaHQ** - Image: https://athenahq.ai/_astro/OG_image_2musJV.webp - Source: https://athenahq.ai/blog - **Careers | AEO and GEO Platform for AI Search | AthenaHQ** - Image: https://athenahq.ai/_astro/IMG_4980.D6wjLuNK_Zn26eY.jpg - Source: https://athenahq.ai/careers - **Careers | AEO and GEO Platform for AI Search | AthenaHQ** - Image: https://athenahq.ai/_astro/IMG_4183.DiX3CMJu_Z1Im5EQ.jpg - Source: https://athenahq.ai/careers - **Careers | AEO and GEO Platform for AI Search | AthenaHQ** - Image: https://athenahq.ai/_astro/IMG_4758.Br5sbRf3_ZkjPr3.jpg - Source: https://athenahq.ai/careers - **Grow Your Agency Through AI Referrals** - Image: https://athenahq.ai/_astro/kv.D0TCq8MJ_1Lv6ml.webp - Source: https://athenahq.ai/industry/agencies ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Ubuntu", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#0000EE", "secondary": "#F46C6C", "accent": "#4F39F6", "background": "#FFFFFF", "textPrimary": "#4F39F6", "link": "#4F39F6" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Space Grotesk", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "Open Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "Arial", "sans-serif" ], "paragraph": [ "Open Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "16px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#4F39F6", "textColor": "#FFFFFF", "borderColor": "#4F39F6", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(79, 57, 246, 0.2) 0px 4px 12px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#4F39F6", "borderColor": "#4F39F6", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22main-logo%22%20width%3D%2232%22%20height%3D%2232%22%20viewBox%3D%220%200%20500%20500%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_1249_1553)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M217.011%20155.215C217.011%20154.111%20216.116%20153.215%20215.011%20153.215H154.469C153.364%20153.215%20152.469%20154.111%20152.469%20155.215V409.308C152.469%20410.412%20153.364%20411.308%20154.469%20411.308H215.011C216.116%20411.308%20217.011%20410.412%20217.011%20409.308V155.215ZM20.5143%20151.215C20.5143%20152.32%2021.4097%20153.215%2022.5143%20153.215H83.0572C84.1617%20153.215%2085.0571%20154.111%2085.0571%20155.215V409.308C85.0571%20410.412%2084.1617%20411.308%2083.0571%20411.308H50.2411C49.5886%20411.308%2048.9771%20411.626%2048.6028%20412.161L1.20369%20479.853C0.275533%20481.178%201.22381%20483%202.84199%20483H497.158C498.776%20483%20499.724%20481.178%20498.796%20479.853L451.397%20412.161C451.023%20411.626%20450.411%20411.308%20449.759%20411.308H416.943C415.838%20411.308%20414.943%20410.412%20414.943%20409.308V155.215C414.943%20154.111%20415.838%20153.215%20416.943%20153.215H477.486C478.59%20153.215%20479.486%20152.32%20479.486%20151.215V104.417C479.486%20103.583%20478.968%20102.837%20478.188%20102.544L250.702%2017.2632C250.249%2017.0935%20249.751%2017.0935%20249.298%2017.2632L21.8122%20102.544C21.0315%20102.837%2020.5143%20103.583%2020.5143%20104.417V151.215ZM347.531%20155.215C347.531%20154.111%20346.636%20153.215%20345.531%20153.215H284.989C283.884%20153.215%20282.989%20154.111%20282.989%20155.215V409.308C282.989%20410.412%20283.884%20411.308%20284.989%20411.308H345.531C346.636%20411.308%20347.531%20410.412%20347.531%20409.308V155.215Z%22%20fill%3D%22url(%23paint0_linear_1249_1553)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint0_linear_1249_1553%26quot%3B)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3ClinearGradient%20id%3D%22paint0_linear_1249_1553%22%20x1%3D%22250%22%20y1%3D%2217%22%20x2%3D%22250%22%20y2%3D%22483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20stop-color%3D%22%234F39F6%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(79%2C%2057%2C%20246)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23615FFF%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(97%2C%2095%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3CclipPath%20id%3D%22clip0_1249_1553%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%22500%22%20height%3D%22500%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E", "favicon": "https://athenahq.ai/favicon.svg", "ogImage": "https://athenahq.ai/share/ogp.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "Button #1 ('Get started') uses the vibrant brand color #4F39F6 and has strong CTA text, making it the primary call-to-action." }, "secondary": { "index": 6, "text": "Get in Touch", "reasoning": "Button #6 ('Get in Touch') has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```