# Atoms Brand Identity A complete profile of **Atoms**'s visual system — colors, typography, components, and personality — extracted from https://atoms.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/atoms - Machine-readable JSON: https://characterquilt.com/branding/atoms.json - Per-page llms.txt: https://characterquilt.com/branding/atoms/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #E6DEC7 | | Accent | #0000EE | | Body Font | Switzer | | Heading Font | Switzer | ## Color Palette - primary: #E6DEC7 - secondary: #C8AD86 - accent: #0000EE - background: #000000 - textPrimary: #000000 - link: #0000EE ## Typography - primary: Switzer — https://fonts.google.com/specimen/Switzer - heading: Switzer — https://fonts.google.com/specimen/Switzer ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20537%2074%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22537%22%20height%3D%2274%22%20viewBox%3D%220%200%20537%2074%22%20fill%3D%22none%22%20id%3D%22svg-939820502_2043%22%3E%0A%3Cg%20clip-path%3D%22url(%23svg-939820502_2043_clip0_225_148)%22%3E%0A%3Cpath%20d%3D%22M52.71%2016.5102L68.18%2045.1902H37.13L52.71%2016.5102ZM40.23%200.930176L0%2073.1402H22.38L29.5%2060.0402H76.23L83.04%2073.1402H105.01L65.61%200.930176H40.23Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M94.75%200.930176V16.9202H128.42V73.1402H148.54V16.9202H182V0.930176H94.75Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M395.86%200.930176L369.28%2048.8002L342.39%200.930176H307.34V73.1402H327.85V16.4002L360.91%2073.1402H376.71L409.98%2016.4002V73.1402H430.7V0.930176H395.86Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M284.14%206.11C279.91%202.32%20273.15%200%20257.72%200H225.28C209.85%200%20203.09%202.32%20198.86%206.11C194.63%209.79%20191.36%2016.11%20191.36%2028.75V44.97C191.36%2057.6%20194.63%2063.93%20198.86%2067.61C203.09%2071.4%20209.85%2073.72%20225.28%2073.72H257.72C273.15%2073.72%20279.91%2071.4%20284.14%2067.61C288.37%2063.93%20291.64%2057.61%20291.64%2044.97V28.75C291.64%2016.12%20288.36%209.79%20284.14%206.11ZM271.98%2044.01C271.98%2048.64%20271.35%2052.65%20268.6%2054.96C266.06%2057.17%20258.03%2057.17%20252.96%2057.17H230.03C224.96%2057.17%20216.92%2057.17%20214.39%2054.96C211.64%2052.64%20211.01%2048.64%20211.01%2044.01V29.69C211.01%2025.06%20211.64%2021.05%20214.39%2018.74C216.93%2016.53%20224.96%2016.53%20230.03%2016.53H252.96C258.03%2016.53%20266.07%2016.53%20268.6%2018.74C271.35%2021.06%20271.98%2025.06%20271.98%2029.69V44.01Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M474.44%2027.8C468.23%2027.59%20464.96%2025.06%20464.96%2020.32C464.96%2014.95%20468.22%2013.05%20474.44%2013.05H506.98C511.93%2013.05%20514.88%2016.63%20514.77%2020.32H534.36C534.57%2013.05%20534.57%207.16%20529.31%203.47C525.2%200.53%20521.09%200%20512.98%200H471.91C452.33%200%20446.43%204.32%20446.43%2020.32C446.43%2042.01%20455.91%2042.01%20476.02%2042.75L510.14%2044.01C514.46%2044.33%20516.98%2048.01%20516.98%2051.59C516.98%2055.17%20514.45%2058.75%20510.14%2058.75H471.6C465.6%2058.75%20465.07%2054.33%20464.75%2050.85H446.43V54.43C446.43%2062.22%20448.33%2067.17%20452.43%2069.91C455.17%2071.7%20459.8%2073.7%20471.49%2073.7H513.93C532.67%2073.7%20536.26%2065.91%20536.26%2051.59C536.26%2040.32%20535.84%2030.63%20513.41%2029.27L474.45%2027.8H474.44Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%3E%0A%3CclipPath%20id%3D%22svg-939820502_2043_clip0_225_148%22%3E%0A%3Crect%20width%3D%22537%22%20height%3D%2274%22%20fill%3D%22white%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/es9AJqfYj2vg7YE7v8NJu9j3gQ.png - Social card (og:image): https://framerusercontent.com/images/dNoeYLyZlFglP4fydOlA1DIZB1o.png ## Brand Personality Tone: modern · Energy: medium · Audience: unknown ## Atoms Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Otter Assistant: LLM Support Agent - Atoms** - Image: https://substackcdn.com/image/fetch/$s_!XWvH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8f326b4e-9959-42e9-a7a9-b6b54bff1174_2320x1948.png - Source: https://techblog.atoms.co/p/llm-support-agent - **Our journey to affordable logging - Atoms** - Image: https://substackcdn.com/image/fetch/$s_!c9Su!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41683779-fd85-47e4-806a-ffca0244f1a0_1024x939.png - Source: https://techblog.atoms.co/p/our-journey-to-affordable-logging - **Otter Assistant: LLM Support Agent - Atoms** - Image: https://substackcdn.com/image/fetch/$s_!a-On!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cc2c3-1653-4f57-817c-695cc4f6eb59_2434x1444.png - Source: https://techblog.atoms.co/p/llm-support-agent - **Our journey to affordable logging - Atoms** - Image: https://substackcdn.com/image/fetch/$s_!20yk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc37f470-f4c1-4a01-a297-1305874950ad_3584x2080.png - Source: https://techblog.atoms.co/p/our-journey-to-affordable-logging - **Study and Update on GenAI DevEx - Atoms** - Image: https://substackcdn.com/image/fetch/$s_!aDM2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8697c101-8d43-4436-abe0-d35dab04748d_1558x2206.png - Source: https://techblog.atoms.co/p/study-and-update-on-genai-devex - **Otter Assistant: LLM Support Agent - Atoms** - Image: https://substackcdn.com/image/fetch/$s_!JbBz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b6d5228-7ead-44ec-9b37-8f2a840642ce_2218x1250.png - Source: https://techblog.atoms.co/p/llm-support-agent ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Switzer", "role": "body" } ], "colors": { "primary": "#E6DEC7", "secondary": "#C8AD86", "accent": "#0000EE", "background": "#000000", "textPrimary": "#000000", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Switzer", "heading": "Switzer" }, "fontStacks": { "heading": [ "Switzer", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Switzer", "sans-serif" ] }, "fontSizes": { "h1": "44px", "h2": "44px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": {}, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20537%2074%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22537%22%20height%3D%2274%22%20viewBox%3D%220%200%20537%2074%22%20fill%3D%22none%22%20id%3D%22svg-939820502_2043%22%3E%0A%3Cg%20clip-path%3D%22url(%23svg-939820502_2043_clip0_225_148)%22%3E%0A%3Cpath%20d%3D%22M52.71%2016.5102L68.18%2045.1902H37.13L52.71%2016.5102ZM40.23%200.930176L0%2073.1402H22.38L29.5%2060.0402H76.23L83.04%2073.1402H105.01L65.61%200.930176H40.23Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M94.75%200.930176V16.9202H128.42V73.1402H148.54V16.9202H182V0.930176H94.75Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M395.86%200.930176L369.28%2048.8002L342.39%200.930176H307.34V73.1402H327.85V16.4002L360.91%2073.1402H376.71L409.98%2016.4002V73.1402H430.7V0.930176H395.86Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M284.14%206.11C279.91%202.32%20273.15%200%20257.72%200H225.28C209.85%200%20203.09%202.32%20198.86%206.11C194.63%209.79%20191.36%2016.11%20191.36%2028.75V44.97C191.36%2057.6%20194.63%2063.93%20198.86%2067.61C203.09%2071.4%20209.85%2073.72%20225.28%2073.72H257.72C273.15%2073.72%20279.91%2071.4%20284.14%2067.61C288.37%2063.93%20291.64%2057.61%20291.64%2044.97V28.75C291.64%2016.12%20288.36%209.79%20284.14%206.11ZM271.98%2044.01C271.98%2048.64%20271.35%2052.65%20268.6%2054.96C266.06%2057.17%20258.03%2057.17%20252.96%2057.17H230.03C224.96%2057.17%20216.92%2057.17%20214.39%2054.96C211.64%2052.64%20211.01%2048.64%20211.01%2044.01V29.69C211.01%2025.06%20211.64%2021.05%20214.39%2018.74C216.93%2016.53%20224.96%2016.53%20230.03%2016.53H252.96C258.03%2016.53%20266.07%2016.53%20268.6%2018.74C271.35%2021.06%20271.98%2025.06%20271.98%2029.69V44.01Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3Cpath%20d%3D%22M474.44%2027.8C468.23%2027.59%20464.96%2025.06%20464.96%2020.32C464.96%2014.95%20468.22%2013.05%20474.44%2013.05H506.98C511.93%2013.05%20514.88%2016.63%20514.77%2020.32H534.36C534.57%2013.05%20534.57%207.16%20529.31%203.47C525.2%200.53%20521.09%200%20512.98%200H471.91C452.33%200%20446.43%204.32%20446.43%2020.32C446.43%2042.01%20455.91%2042.01%20476.02%2042.75L510.14%2044.01C514.46%2044.33%20516.98%2048.01%20516.98%2051.59C516.98%2055.17%20514.45%2058.75%20510.14%2058.75H471.6C465.6%2058.75%20465.07%2054.33%20464.75%2050.85H446.43V54.43C446.43%2062.22%20448.33%2067.17%20452.43%2069.91C455.17%2071.7%20459.8%2073.7%20471.49%2073.7H513.93C532.67%2073.7%20536.26%2065.91%20536.26%2051.59C536.26%2040.32%20535.84%2030.63%20513.41%2029.27L474.45%2027.8H474.44Z%22%20fill%3D%22%23FFF7DD%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%3E%0A%3CclipPath%20id%3D%22svg-939820502_2043_clip0_225_148%22%3E%0A%3Crect%20width%3D%22537%22%20height%3D%2274%22%20fill%3D%22white%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/es9AJqfYj2vg7YE7v8NJu9j3gQ.png", "ogImage": "https://framerusercontent.com/images/dNoeYLyZlFglP4fydOlA1DIZB1o.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is in the header, visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.", "confidence": 0.9, "source": "llm" }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "unknown" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0, "colors": 0.9, "overall": 0.45 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is in the header, visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false } } } ```